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What We Know So Far
At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The large language model (LLM) is being developed by…
How To Optimize App Install Campaigns
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to promote a mobile app.…
How to Repurpose Your Old Content – Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Breathe new life into your existing content. Join…
Google Completely Removes How-To Rich Results
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in the search results from…
What Are They & How Do You Get Them?
Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks…
How To Install The Google Tag For Conversion Tracking
The Google Tag is a reliable source to measure the entire customer journey. But, most marketers go running for the hills whenever “code” is mentioned. It can be challenging to…
Highlights From The AI Insight Forum Exploring AI Regulation
In a groundbreaking gathering, top tech CEOs met with United States Senators and civil society leaders in Washington, D.C., for the AI Insight Forum. Senate Majority Leader Chuck Schumer described…
Google September 2023 Helpful Content Update
Google announced the September 2023 Helpful Content Update that is expected to finish rolling out in two weeks. The update appears to loosens up on machine generated content while warning…
Mark Zuckerberg’s Remarks To Senators Promotes American AI Dominance
Mark Zuckerberg, CEO of Meta, offered remarks to the closed door Senate AI Insight Forum that sought to encourage continued American leadership in developing AI as a safe path toward…
Agency & In-House Pros Navigate Disruptions
Our 3rd annual State Of SEO report is here, and we’re paying special attention to agency and in-house professionals – with a dedicated report for each: Both agency and in-house…
The Future of SEO: Unveiling the Dominance of Video Content
In the dynamic realm of online marketing, the tides are shifting towards a new content horizon: videos. With predictions that over 82% of all content created in the near future…
I Secured $300k In Grants For My Community-Based Business
Joining a local accelerator program was an important factor in successfully securing grants for my community-based business. Joining this program was truly eye-opening. Accelerator programs have the purpose of helping…
Generative Retrieval For Ranking Answers
Microsoft announced a new conversational question answering model that outperforms other methods, answering questions faster and accurately while using significantly less resources. What is proposed is a new way to…
7 Point Checklist To Find the Best Affiliate Programs
Over the last 20 or so years, I’ve seen many “interesting” opinions on what to look for to find the best affiliate program where you can make money. Some people…
7 Key Metrics That Make Or Break Strategies
Content is essentially the heartbeat of an effective digital marketing strategy. It’s the fuel that ignites engagement and the key that unlocks success. But crafting compelling content is only half…
WhatsApp Channels Available Globally With Updated Features
WhatsApp launched Channels in 150 countries with updated features including an enhanced directory, editing, forwarding, and reactions. WhatsApp Channels are now available in over 150 countries. New features include an…
Amazon Launches Generative AI Tool To Generate Listing Content
Amazon has taken a significant step forward in simplifying the lives of its sellers by employing generative artificial intelligence (AI) to generate listing content. Initially spotted in August, Amazon showcased…
How Content Can Influence Consumer Behavior
In the age of digital domination, content is more than just a collection of words or images – it is a powerful tool that can shape consumer behavior. With more…
The Three Pillars Of Content Marketing Strategy
This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd. This article is the…
How to Make AI Your Writing Sidekick for Content Marketing
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial Intelligence (AI) has blown up like a…
How Important Is The Keyword In Paid Search?
The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form…
New Open Source LLM With Zero Guardrails Rivals Google’s Palm 2
Hugging Face recently introduced Falcon 180B, the largest open source Large Language Model that is said to perform as well as Google’s state of the art AI, Palm 2. And…
Screen Sharing Comes To Snapchat For Web
Snapchat, the multimedia messaging platform once known solely for its disappearing messages, has taken another significant leap in its technology offerings with the addition of screen sharing. The company has…
TikTok Shop Officially Launches In The US
Social media giant TikTok is rolling out its retail ambitions in a big way with the full launch of TikTok Shop in the United States. With inspiring hashtags like #TikTokMadeMeBuyIt,…
Google Updates Crawler Documentation To Fix A Typo
Google has fixed a typo in their crawler documentation that inadvertently misidentified one of their crawlers. In general, this is a minor issue but it’s a major issue for SEOs…
How Long Should An SEO Migration Take? [Study]
Website migrations, specifically domain migrations, are often seen as one of the more complex parts of SEO. As SEO pros, we are tasked with mitigating as many risks and variables…
Leveraging Social Media for B2B SEO: Integrating Social Signals for Better Rankings
Social media and search engine optimization (SEO) are both key components in a business-to-business (B2B) brands’ marketing strategy intended to promote growth and increase the reach of its target audience.…
September 2023 Core Web Vitals Champ: WordPress, Wix, Duda, Shopify
The HTTP Archive Core Web Vitals (CWV) report shows that the performance benchmarks of the top seven CMS have all improved in 2023. Of the top performers, one CMS in…
Google Launches Digital Futures Project To Study Impact Of AI
In a bid to understand the far-reaching implications of artificial intelligence (AI), Google announced the launch of the Digital Futures Project. The initiative is designed to amalgamate insights from diverse…
YouTube Announces AI-Powered Creative Guidance In Google Ads
In a continued effort to assist advertisers with artificial intelligence (AI), Google announced its latest feature for video advertisers, creative guidance in Google Ads. The AI-powered feature, found inside the…