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5 Types of Holiday Local Business Content You Should Promote
Promote this content: 1. Absolutely correct contact information It’s a preventable loss when a customer misses the chance to shop with you because they encountered incorrect basic business details on…
How To Maximize a Guest Post’s SEO Impact Through Social Media Promotion
Guest posting continues to be a powerful tool for search engine optimization (SEO) campaigns. It combines the emphasis of your brand’s expertise and authority with opportunities to place backlinks. Nevertheless,…
Navigating The Digital Landscape In 2024
The search marketing landscape is evolving rapidly with new technologies. This year alone, we’ve seen the rise of generative AI, new developments in automation and voice search, and the emergence…
How To Identify The Blue Ocean For Link Building Strategy
Planning and executing link building strategies that are based on Google’s best practices is very complex. Why? The only links that do not violate Google’s spam policies are ones where…
20+ Experts Share 2024 Social Media Strategies – AI & More
These developments will roll out faster with the help of generative AI. Simply put: Your competitors will gain an advantage if your marketing doesn’t embrace a winning social media formula.…
Duda Adds SEO Automation To Their AI Assistant for Enhanced Efficiency
Duda, the closed-source website builder for developers and SEO agencies, announced a new SEO automation to complement their existing AI Assistant tool, increasing the ability to scale SEO while simultaneously…
WordPress LiteSpeed Plugin Vulnerability Affects 4 Million Websites
The popular LiteSpeed WordPress plugin patched a vulnerability that compromised over 4 million websites, allowing hackers to upload malicious scripts. LiteSpeed was notified of the vulnerability two months ago on…
New Features Coming To GA4 For Analytics 360 Properties
Google announced new features to meet large enterprises’ and agencies’ diverse reporting needs for those who switch to GA4 for Analytics 360 properties. Initially rolled out to adapt to a…
What Is Bounce Rate, and Does It Matter in 2023?
How is bounce rate defined in GA4? Now that we’ve established how Universal Analytics defined bounce rate let’s turn that idea completely on its head. On July 1, 2023, Universal…
Google Explains The “Hostload Exceeded” Issue With Indexing
Users over the weekend were bewildered by Google Search Console failure to index webpages and the accompanying cryptic message, Failure: hostload exceeded. Many publishers checked with their web hosts then…
How to Avoid Search Over-Optimization
Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But…
What Do You Do About It?
Search results generally appear to be stable, but the reality is that Google’s SERPs can be more dynamic and volatile than is commonly understood. In this article, you will learn…
5 Ways SEOs Can Use ChatGPT – Whiteboard Friday
Final way I recommend using ChatGPT for SEO is really creating your custom tools. I think one of the biggest powers is that ChatGPT is going to empower us to…
Google Completes Rollout of October 2023 Spam Update
Google has confirmed that the rollout of its October 2023 Spam Update has finished as of October 20. The spam-fighting update was first announced on October 4. In its announcement,…
What Is PPC Management – Do you Need it?
Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert new customers. Even more important than investing in PPC is investing in effective PPC management. Many…
Kinsta Unveils Free Hosting for Your Static Sites
Kinsta announced free hosting for up to 100 static websites, including static WordPress sites, and 100 GB bandwidth per month Free hosting offered by Kinsta for static websites, including static…
WordPress Update Improves Page Speed With Smarter Script Loading
The latest update to WordPress, version 6.4, includes changes to how scripts are loaded on the front end that will improve page load times and performance for many sites. Script…
The 19 Best Market Research Tools Of 2023
Building a successful business is no easy feat, especially in a world where consumers have more options – and distractions – than ever before. That’s why market research is essential…
DALL-E 3 Image Generator Now Accessible In ChatGPT Plus
OpenAI announced that it’s expanding access to its newest text-to-image generator, DALL-E 3, by allowing ChatGPT Plus and Enterprise customers to use the AI system within the ChatGPT app. DALL-E…
Google Analytics Removes 4 Models, Adds Custom Metrics
Google has announced updates coming soon to Google Analytics 4 (GA4) properties. As of mid-October 2023, specific attribution models will be removed from the platform. At the same time, Google…
Secrets Of A Viral Content Creator: Discoverability, Co-Branding, And More – Ep. 323 via @sejournal, @Amanda_ZW
Want to learn how the experts create viral content? We talked to Brian Kearney to learn how on the lastest SEJ Show episode. The post Secrets Of A Viral Content…
Google’s October 2023 Core Update Now Complete
Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. Google finished rolling out the October 2023 Core Update. Core…
The 3 That Really Matter
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm.…
The Rise of Voice Search: A New Frontier in SEO
Search engine optimization (SEO) has been an ever-evolving field since the dawn of the internet age. Just when marketers think they’ve got it all figured out, along comes a new…
Google Lighthouse 11.2.0 Updates Coming To PageSpeed Insights
Google announced a new version of Lighthouse that contains numerous changes to how performance scores are calculated and how they are displayed. The updated Lighthouse changes will begin appearing soon…
Google Adds Support For Paywalled Content In Rich Results Test Tool
Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers…
Insights from 100M Phone Calls
How do you turn the conversations happening over the phone into invaluable data that drives success? From understanding customer behavior to identifying conversion opportunities, your phone calls are full of…
Google Search VP Defends Practices As Antitrust Trial Progresses
In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its…
Announcing: The Local Business Content Marketing Guide
I had two key inspirations for taking a thorough approach to this guide. The first was all of the local business content marketing FAQs I’ve identified over a twenty-year career…
WordPress 6.4 Release Contains +100 Performance Wins
WordPress 6.4, releasing on November 7th, is packed with over 100 improvements to site performance which promises to make this release one of the most important ones to get right…