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OpenAI Shuts Down Flawed AI Detector
OpenAI has discontinued its AI classifier, a tool designed to identify AI-generated text, following criticism over its accuracy. The termination was subtly announced via an update to an existing blog…
Conquer the Link Building Ascend With the Skyscraper Technique
The skyscraper technique is a link building and content marketing strategy that aims to improve the visibility and reach of your content by creating high-quality, link-worthy content. It was discovered…
Google Encourages Performance Max Upgrade For DSA And GDA
Google announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their…
What Factors Contribute To High On-Page SEO Scores (But Low Domain Authority)
Today’s Ask An SEO question comes from Sommer, who asks: What might be factors contributing to high on-page SEO scores but low domain authority? Today, we will dive into a…
How To Manage Crawl Budget For Large Sites
The Internet is an ever-evolving virtual universe with over 1.1 billion websites. Do you think that Google can crawl every website in the world? Even with all the resources, money,…
ChatGPT Android App Available For Pre-Registration
Artificial intelligence company OpenAI announced the launch of its highly anticipated ChatGPT application for Android devices. Announcing ChatGPT for Android! The app will be rolling out to users next week,…
TikTok Introduces Text Posts To Effortlessly Engage With Followers
To enhance user creativity and self-expression, TikTok has announced the expansion of text posts on its platform, diversifying the content creation experience for its users. This new feature demonstrates TikTok’s…
Bing AI Chat And Copilot For Search Available In Google Chrome
Google Chrome users can now access Microsoft’s Bing AI chat and AI-powered search results on desktop browsers. Screenshot from Bing/Google Chrome, July 2023 Only users logged into Microsoft accounts could…
The Future Of The ‘Everything App’
Twitter is now X after a radical rebranding over the weekend. The iconic bird logo was replaced throughout the social network with a new X logo, and the official @Twitter…
An Essential Guide To SaaS Link Building (With Examples)
Link building has become pivotal for software as a service (SaaS) brands. A successful link building initiative can explode organic visibility. But SaaS link building requires a unique approach. In…
6 Ways ChatGPT Can Improve Your SEO
Most of the discourse surrounding the impact of artificial intelligence (AI) on SEO has been about content creation. This makes perfect sense. Large language models (LLMs) have fundamentally changed the…
Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4…
Google Answers If Matching How It Rewrites Title Is A Good Idea
Google’s John Mueller answered if it’s a reasonable idea to match the title element to how Google rewrites them in the search engine results pages (SERPs). Someone on Mastodon noticed…
Don’t Choose Cheap TLDs, Avoid Spam Risks
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO. In a recent podcast, Google’s Search Relations Team discussed how website owners should approach choosing…
Google’s On Domain Name Selection: Branding Over Keywords
In a recent episode of the ‘Search Off The Record’ Podcast, Google’s Search Relations Team, composed of John Mueller, Gary Illyes, and Martin Splitt, weighed in on a topic often…
Reflecting On 20 Years Of WordPress With The CEO of WooCommerce [Podcast]
Growth, Innovation, and Empowering Online Merchants As WordPress celebrates its 20th anniversary, it is essential to reflect on its roots and explore how its history has shaped ecommerce and what…
How SEOs and UX Designers Can Work Better Together — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is the final installment of the three-part…
301 Redirect or “404 Error Pages”?
Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think…
How To Succeed In Google Discover
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need?…
Continuous SEO: Can You “Complete” SEO?
Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really “complete” SEO, or should…
WooCommerce Merchants Can Now Sell Directly On TikTok
WooCommerce announces a partnership with TikTok that invites all WooCommerce shops owners in the United States to a new program that allows merchants to market directly to TikTok users from…
Screenwriters, Authors, and Journalists Respond To Threat Of AI
The rapid development of artificial intelligence is presenting new challenges for writers of all kinds, leading screenwriters, authors, and journalists to respond to the threat of AI. Although generative AI…
New Feature Remembers Your Preferences
OpenAI has announced an update to ChatGPT, allowing users to input custom instructions for ongoing and future conversations. The new feature is rolling out in beta for Plus users, with…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…
Researchers Find That OpenAI ChatGPT Quality Has Worsened
Researchers benchmarked ChatGPT over the course of several months and discovered that the performance levels have degraded. The research paper provides evidence measured on specific tasks. Changes in ChatGPT Performance…
Enhancing User Engagement With ChatGPT: A Marketer’s Guide
User engagement is the magical ingredient that transforms ordinary marketing into an extraordinary adventure. It’s the spark that builds relationships, fosters loyalty and fuels brand advocacy. Chatbots are friendly guides…
68 SEO Experts To Follow On Threads
Instagram Threads, the new social media platform on the block, is looking like a strong contender to be adopted as a new SEO hangout. The social media space in the…
The Ultimate Guide To SEO Audit Tools
This guide is meant to be your ultimate resource to do anything your SEO-inclined heart and mind might desire using SEO audit tools. Each tool is designed to accomplish a…
Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals
According to unnamed Apple employees who spoke to Bloomberg, Apple is “secretly” developing an artificial intelligence chatbot, ‘Apple GPT,’ to compete with big tech companies developing large language models (LLMs)…
Twitter To Launch Job Listings For Verified Organizations
Twitter is close to officially launching new features that allow Verified Organizations to post job listings to Twitter profiles. Some Verified Organizations have already posted job listings. Screenshot from Twitter,…