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10 Great Google Analytics Alternatives
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools?…
How to Get More Local Business Reviews from Travelers
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: JPreisler.com Call me a hopeless romantic,…
The Power of Color Psychology in Branding: Making an Impact
In terms of emotional impact, behavior and thinking, color cannot be overestimated. Color concepts play an important role in defining brand identity and influencing consumer decisions, especially in branding. Color…
Should You Trust An AI Detector?
Generative AI is becoming the foundation of more content, leaving many questioning the reliability of their AI detector. In response, several studies have been conducted on the efficacy of AI…
Essential GA4 Reports You Need To Measure Your SEO Campaigns
It has been hard to not hear about or talk about GA4 over the past year. It has been one of Google’s most talked about updates within the SEO community…
8 Ways To Supercharge Your Alt Text SEO Strategy
Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your…
Microsoft Doubles Down On AI To Transform How People Work & Search
Microsoft recently unveiled several new AI-powered innovations to enhance search technology and boost workplace productivity. Key announcements include: Visual Search in Bing Chat Bing Chat Enterprise Microsoft 365 Copilot While…
Google’s Tips To Enhance Your Business Reputation & Trust
Google recently offered guidance on how businesses can build customer trust through a document published on the Google Merchant Center. The recommendations center on four primary areas: Establishing business legitimacy…
Meta And Microsoft Release Llama 2 Free For Commercial Use And Research
Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the…
Using Social Media Content Buckets Effectively
Marketing a college to Gen Z students isn’t a task for the faint-hearted. With the digital age in full swing, traditional marketing techniques are as ancient as the textbooks in…
Why Brands Should Prioritize Bottom Of Funnel Keywords In SEO
The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO…
10 Best Social Media Interaction Posts
Creating interactive social media content is a great way to understand whether your company’s marketing messages are landing correctly. Social media interaction posts can also be used as an opportunity…
8 Types of Bad Links to Avoid
Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building. In the world of SEO, links…
Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves
Google’s John Mueller expressed his thoughts in a series of tweets about SEOs who create fake personas for a review site, including false LinkedIn profiles. He said if they think…
A Peek Into The World Of Human Training
In an era where AI is increasingly defining the customer experience, understanding the inner workings of these technologies has never been more crucial, particularly for marketers. A recent Bloomberg report…
ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY]
A new randomized controlled trial by Harvard and Stanford economists finds that ChatGPT can substantially boost productivity for professionals completing everyday writing tasks. Participants were randomly assigned realistic work simulations…
Brave Browser Under Fire For Alleged Sale Of Copyrighted Data
Brave, a privacy-focused web browser, has come under fire for supposedly selling copyrighted data to train artificial intelligence models. This has sparked debates around the ethical use of data and…
Meta Enhances Video Capabilities On Facebook
Meta has revealed enhancements to the Facebook video platform intended to streamline making, viewing, and engaging with videos. The platform update incorporates aspects of Reels, Meta’s short video feature, into…
Wix AI Site Generator Creates Entire Website: Images, Text
Wix releases details of their AI Site Generator which can generate a complete website, including text, images and unique site design. Subsequent editing and customization is handled with more AI-based…
Your GA4 Migration: 10 Things You DON’T Want to Miss
Universal Analytics is officially done collecting data. Cue one single tear running down every marketers’ cheek. Now all of your site data will flow solely through Google Analytics 4. Are…
Google Answers How To Get Discover Traffic Back After It Dries Up
Google’s Martin Splitt answered a question on the July 2023 Office Hours session about what to do after traffic from Google Discover traffic dries up. Martin offers quick insights into…
How To Identify & Eliminate Keyword Cannibalization
Wondering why you don’t seem to be ranking highly for keywords that you’re definitely targeting? Want to know what content cannibalization could be costing you and how you can combat…
How To Navigate Social Media Trends & Emerging AI Technologies [Podcast]
Embracing the Future of Social Media Marketing How do you prepare your social and marketing team for AI? There are a ton of AI tools out there, but not all…
ByteDance Releases CapCut Plugin For ChatGPT
ByteDance, the parent company, has released its popular video editing software CapCut as a plugin for ChatGPT users. The new plugin leverages generative AI to create everything you need for…
How SEOs and Content Writers Can Work Better Together — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is part two of a three-part series…
WordPress 6.3 Will Improve LCP SEO Performance
WordPress announced that 6.3, scheduled for release in August 2023, will help websites attain better Core Web Vitals SEO scores, particularly with regard to Largest Contentful Paint (LCP). While page…
134 Social Media Statistics You Need To Know (2023)
There’s no denying it: Social media has become an integral part of our lives. Whether for business or pleasure, many of us use social media in some regard every day.…
15 Tactics to Boost Your Rankings (That Don’t Require New Content)
SEO is a long-term game. But that doesn’t mean there aren’t any low-hanging opportunities to improve your SEO. Not only will the tactics below improve your rankings, but they also…
OpenAI CEO Responds To FTC Investigation As AI Concerns Rise
OpenAI CEO Sam Altman responded to a request by the Federal Trade Commission as part of an investigation to determine if the company “engaged in unfair or deceptive” practices relating…
Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain
ChatGPT, the viral conversational AI chatbot created by OpenAI, appears to be losing some of its initial luster and appeal. After rocketing to immense popularity following its launch late last…