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Google Updates PageSpeed Insights With Lighthouse 11
Google has updated PageSpeed Insights with a new version of Lighthouse. The new version contains new audits, bug fixes and changes to scoring. Lighthouse 11 Lighthouse is an open source…
7 Inspiring Content Marketing Examples (And Why They Worked)
Everyone says content marketing is great, but what are some really good examples that actually delivered? To answer this question, we’ve put our Content Explorer to work. These seven examples…
Why Is Content Marketing Important? 7 Reasons to Start Content Marketing
There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert…
6 SEO Concepts To Focus On Right Now
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that…
YouTube Explains How Shorts Algorithm Works
YouTube recently provided creators with more details on how its Shorts algorithm works during an interview with Todd Sherman, the product lead for YouTube Shorts. The discussion aimed to clear…
Google Updates Flight Search Results To Help Find Cheaper Fares
Google has introduced new features and insights to help people find cheaper flights through Google Flights. In a blog post, Google announces search results now provide more information on historical…
Content Creation In An AI World
We don’t have to tell you that the world of SEO is always evolving. You know that. While the overarching goal of SEO remains the same, year-over-year, the obstacles and…
Google On How Googlebot Handles AI Generated Content
Google’s Martin Splitt was asked how Googlebot’s crawling and rendering was adapting to the increase in AI generated content. Martin’s answer provided insights into how Google handles AI generated content…
The Only SEO Checklist You Need in 2023 [Incl. Template]
Remembering every SEO task you need to do for your website is a nightmare. This is why you need an SEO checklist. But the usual one-size-fits-all checklists aren’t much use.…
WordPress Announces 100-Year Domain Name Registrations
WordPress.com announced a one hundred year domain registration that comes with managed hosting and 24/7 customer service and other features for one price. WordPress 100-Year Plan The typical maximum domain…
Google Is Now Indexing CSV Files
Google quietly updated their Google Search Central documentation to note that they are now indexing .csv files. This opens up a new way to get crawled or if a publisher…
Anthropic To Launch Paid Plans For Access To Claude
In a notable shift from its existing user model, Claude.ai, the web interface for Anthropic’s Claude 2, has begun limiting access for unpaid users. Screenshot from Claude.ai, August 2023 Claude.ai,…
Map Your Keywords to the Buyer’s Journey and User Intent — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Rejoice takes you through how to map your…
Perplexity Announces AI Search Updates And Code Llama Chat
Perplexity announced an update to its Copilot feature with GPT-3.5 Turbo fine-tuning from OpenAI and the introduction of Code Llama to Perplexity’s LLaMa Chat. great use (and metrics) of the…
5 Reasons Why Your PPC Leads Are Not Converting
As a PPC manager, nothing feels better than an account running smoothly. Campaigns are crushing their lead goal, even staying within their Cost Per Lead benchmark! Then out of nowhere,…
5 Best SEO Certifications in 2023
Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided…
LinkedIn Rolls Out New Features To Enhance Newsletters
LinkedIn has announced several new features to improve the newsletter experience for creators and readers. These updates come as LinkedIn has seen newsletters grow exponentially in popularity over the past…
Google Automatically Upgrading Vehicle Ads To Performance Max
Google has announced a shift in its vehicle marketing strategy to better serve the transition of car shopping to the digital space. Google says consumers are increasingly starting their car-shopping…
Hugging Face Receives $235M Investment Raising Value To 4.5B
Salesforce took the lead in a $235 million financing round for Hugging Face, raising its valuation to $4.5 billion. The financing round was also joined by technology giants, including Google,…
Meta AI Introduces Code Llama: An LLM For Coding
Meta AI has unveiled its latest innovation in artificial intelligence (AI), Code Llama. Meta’s latest large language model (LLM) is poised to change how code is written, understood, and debugged.…
LinkedIn’s Feed Is Getting Smarter Thanks to AI
LinkedIn announced it has enhanced its recommendation algorithm with AI to deliver more personalized experiences across the platform. In a blog post, LinkedIn reveals the technical details and engineering work…
What Is Content Optimization and How Can You Optimize Content Easily?
When people discuss content optimization, they frequently allude to search engine optimization (SEO). This does not, however, imply that your content should be optimized exclusively for search engine bots. Content…
3,890 SEOs Shared The Latest Trends: Here Are The Results
If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy.…
Scale Your B2B Google Ads Strategy Across Multiple Languages
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the…
Google Workspace Announces AI-Powered Security
Google announced an expansion of Google AI into their Workspace product, promoting zero trust and digital sovereignty controls. The announcement details steps they are taking to ensure customer data in…
How Google Analytics 4 Uses AI To Enhance Your Marketing Data
You may not realize it, but many of the data-driven insights in GA4 that you utilize daily are powered by AI. Features like automated insights, custom insights, and personalized recommendations…
Associated Press Offers AI Guidance For Content Creators
The popularity of generative artificial intelligence (AI) tools like ChatGPT has led to an explosion of AI content, prompting new guidance from the Associated Press (AP). The latest advice from…
Microsoft Announces Agreement With Httpool by Aleph
Microsoft advertising in Central and Eastern Europe is about to get more robust. Earlier this week, Microsoft announced a new agreement with Httpool by Aleph, going into effect on September…
Threads By Instagram Expands To Web Browsers This Week
Threads by Instagram is rolling out the web version of its social platform this week in a pivotal move that will resonate within the industry. Screenshot from Threads, August 2023…
Disctopia And Semrush Launch Podcast Hosting App To Optimize Podcasts
Disctopia, a podcast hosting platform for independent creators, announced a partnership with Semrush to optimize podcast episodes with its Podcast Hosting App. This new SEO feature enables keyword extraction from…