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6 SEO Content Writing Tips For Law Firms
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales.…
Chrome Uses Interactive Screenshots To Speed Up Sites
Google announced a new technology used in Chrome that creates interactive snapshots of webpages that speed up the user experience. Chrome calls it Freeze Dried Tabs and it’s in use…
Google’s Top 3 Metrics For Evaluating User Experience
Core Web Vitals (CWV) are a set of metrics developed by Google to measure the user experience of site visitors. They provide an idea of how well a webpage performs…
What You Need To Know
To stay relevant, brands must continue to engage their customers through ads, contests, and other marketing strategies. But what is a Facebook competition? How does it work? And why should…
Adobe Buys Figma For $20 Billion
In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal,…
What You Need To Know
JavaScript (JS) is extremely popular in the ecommerce world because it helps create a seamless and user-friendly experience for shoppers. Take, for instance, loading items on category pages, or dynamically…
Verify Your Google Business Profile With Video Verification
Verification is an important step in properly setting up a Google Business Profile (GBP). Before your GBP will become visible to the public and you can do all the fun…
How To Launch Your First Google Ads Remarketing Campaign
Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With…
Timing Of September Core Update After HCU Not Coincidental
Google’s Danny Sullivan answered a tweet that questioned the timing of the September Core Algorithm Update soon after the Helpful Content Update. Dr.Pete Meyers tweeted that he had a hard…
Visual Search Optimization — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In this week’s episode, MozCon 2022…
Google Expands Eligibility for Product Rich Results
Google expanded eligibility for Merchant Listing search experiences and product snippets through the use of structured data. This change affects merchants, product review sites and product information aggregator sites. Merchant…
The Best SEO Conferences In 2022-2023 (Virtual And In-Person)
As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to…
Healthcare SEO Fundamentals To Grow Your Medical Practice
On the one hand, working on healthcare SEO for your medical practice website is no different from optimizing any other kind of site. You do your keyword and competitor research,…
Google Discusses Zero Search Volume Keyword Targeting
In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re…
Are SEOs Responsible For Google Search Bias?
In 2016, the U.N. declared that access to the internet is a human right. This decision was made on the understanding that the internet is a tool for everyone to…
How To Do JavaScript Redirects For SEO via @sejournal, @TaylorDanRW
Not sure how to best communicate to users and search engines that the requested URL is unavailable? Here’s how to do a redirect via Javascript. The post How To Do…
How To Write Product Descriptions for Your eCommerce Store
The eCommerce industry has developed tremendously over the last couple of years. This development was triggered by the global pandemic, which took a toll on many industries. However, opening an…
Website Organization Best Practices For Law Firms
Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…
How To Make Your Podcast Rank
Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them…
5 Sitemap Examples That Showcase Best Practices In Action
After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he…
Google Adds New HTTPS Report to Search Console
Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the…
Do They Help Or Hurt Your SEO?
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal…
New Apple Ads Spot Available To Advertisers In Q4
Apple is reportedly unveiling new ad inventory spots before the end of this year. The new spots open up additional advertising opportunities just in time for the holiday season when…
Web Push Coming to iOS
WebKit’s message alert service Web Push will soon be supported by WebKit for users of Apple devices, according to a tweet from Jen Simmons, a member of the Safari and…
Is Technical SEO A Female-Friendly Place To Build My Career? Ask An SEO
Today’s Ask An SEO question comes from Kate. She asks: Hi Experts, I’m a newbie in SEO and am fighting with self-doubt about whether it’s a female-friendly field or not?…
What Are Featured Snippets? Conquering ‘Position 0’
Ranking number one in Google’s search results is the epitome of search engine optimization (SEO) success. Right? Except this isn’t the case anymore. The power of the much-coveted No. 1…
Will Google Penalize Sites That Look The Same?
Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid.…
The new HTTPS report in Search Console | Google Search Central Blog | Google Developers
Wednesday, September 14, 2022 Last year, we released the Page Experience report in Search Console to help site owners understand and fix issues affecting how Google evaluates the page experience…
The State of Digital Accessibility: Three Key Challenges
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Earlier this year, the Department of…
6 Keys To Effective Content That Ranks High On SERPs [Webinar]
You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content…