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How To Incorporate AI Into Your Business AI and Your Brain: A Dream Team for Ideation
Business ideation has always relied on brainstorming sessions. We put smart people in a room and hope something sticks. But this old process can be time-consuming, subjective and limited by…
Exploring Innovative Content Formats for Effective Marketing Beyond Blogs
Achieving a top position on the search engine results pages is more competitive and challenging than ever before. To break your way through the clutter of similar content, Google must…
WordPress Paying Google Domains Transfer Fees
WordPress.com announced that they are paying the domain transfer fees for Google Domain customers, and is committed to keeping domain registration prices low. WordPress.com is matching Google’s pricing on over…
5 Content Strategy Examples That Work (And Why)
Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said than done. To help you with this, I want to dissect…
AdRoll & WooCommerce Partner To Offer Unified Marketing Solution
AdRoll, a major advertising platform, and WooCommerce, an open-source ecommerce platform for WordPress, have formed a strategic partnership. This alliance will allow brands to better track and reach online shoppers…
# YouTube Rolls Out 6 Creative Tools For Shorts
YouTube is introducing new features for YouTube Shorts to boost creativity and improve the user experience on its short video platform. Expanding Creativity with YouTube Shorts YouTube Shorts has rapidly…
OpenAI Files Trademark Application for GPT-5
OpenAI OpCo, LLC has filed an application for the trademark “GPT-5” with the United States Patent and Trademark Office (USPTO). Screenshot from USPTO, August 2023 The application, filed on July…
Meta To Launch AI Chatbots With Distinct Personas
Facebook’s parent company, Meta, may be preparing to launch a new range of chatbots with distinct personalities, potentially as early as next month. The bots aim to boost user engagement…
Wix Studio Offers Freelancers & Agencies Way To Scale Business
Wix announced a significant evolution of the platform with a new offering called Wix Studio that enables agencies to quickly scale the process of creating business websites for clients. Wix…
How to Generate Traffic with SEO for Dentists
Suppose you want to be #1 in Google search results, and you haven’t implemented search engine optimization (SEO) on your dental practice website. In that case, it’s time to address…
Why It’s Time To Reinvent And Future-Proof Your Approach To Content Marketing
As a content marketer, you’re likely questioning your path forward. We’re at an inflection point with AI. Many marketers worry about job security. Yet, we face pressures to constantly churn…
Twitter’s Brand Equity: 17 Years & 12 Million Keywords
On July 24, Elon Musk made the surprise announcement that Twitter would be rebranding as ‘X’, with a new logo and brand identity arriving quickly after that announcement. Shortly after,…
How to Do an SEO Competitor Analysis
Your competitors are a goldmine of information you can use to improve your SEO strategy. In this post, you’ll learn how to find that information with an SEO competitor analysis.…
A Guide to Boosting Speed And Performance
This week’s Ask An SEO Question comes from Momna in Dallas, who asks: “How can we improve page speed and page experience for the Shopify store? Shopify won’t allow us…
Google Assistant To Receive Generative AI Overhaul
According to an internal email obtained by Axios, Google plans to significantly revamp its Assistant digital assistant to utilize new AI technologies similar to ChatGPT and the company’s Bard chatbot.…
Linking To Authoritative Sites Won’t Help SEO
Google Search Advocate John Mueller recently corrected a common misunderstanding about linking to popular sites like Wikipedia while conversing online with the SEO community. Mueller was participating in a discussion…
How To Earn High-Authority Links That Drive Rankings
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My agency, Fractl, was founded at the dawn…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…
Google Updates Product Ratings Policies On Automated AI Content
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on…
Google Expands Site Names For Subdomains On All Devices
Google published updates to the site names system, with expanded support for subdomains on all devices in English, French, German, and Japanese. We’ve expanded support for subdomains and compiled more…
OpenAI Publishes Tutorial For AI-Generated Meeting Minutes
OpenAI, a leading artificial intelligence research lab, published a new tutorial on using its GPT-4 and Whisper models to automate the transcription and summarization of meeting minutes. The tutorial is…
How To Use The New Google Analytics Like A Pro
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with…
How To Use LinkedIn For Marketing
LinkedIn is a social media platform specifically geared towards businesses and professionals that want to network and promote their personal or professional brands. This article will explore LinkedIn marketing, including…
An update on site names | Google Search Central Blog | Google for Developers
Friday, July 28, 2023 In May, we introduced support for site names for subdomains on mobile devices only, for English, French, German, and Japanese. We now support subdomains on all…
Data Storytelling: Skills and Elements — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Lazarina in this Whiteboard Friday where she…
Google Shares How It Treats .AI Domains For SEO
In a Google SEO Office hours session, Google’s Gary Illyes answered the question about whether there was a downside to using the .AI domain since it’s associated with the Caribbean…
it’s a wrap | Google Search Central Blog | Google for Developers
Thursday, July 27, 2023 It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy;…
Future of Digital Marketing: AI Predictions for 2023
Over the past decade, the dynamic digital marketing field has skyrocketed, showing no signs of slowing down. The world is now hyper-connected; digital channels have become the go-to way for…
The Value In B2B Marketing
How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to…