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Top-of-the-Funnel Marketing Explained: How to Attract Customers
Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages:…
Sam Altman On AI Oversight: Balancing Risks & Advancements
The issue of oversight and regulation for artificial intelligence (AI) has been brought to the forefront in a hearing held today by the Judiciary Committee. Policymakers and AI experts, including…
Microsoft Unveils New Mobile-First Experiences For Bing & Edge
In an announcement, Divya Kumar, Global Head of Marketing at Microsoft, reveals enhancements coming to the mobile versions of Bing and Edge. Features shown at the beginning of May are…
Google PageRank Explained for SEO Beginners
PageRank was once at the very core of search – and was what made Google the empire it is today. Even if you believe that search has moved on from…
GDPR Requirements for Website Security
In today’s digital age, the privacy of online users is paramount. With the amount of data breaches happening regularly, the responsibility of business owners when it comes to data protection…
What Is A Digital Marketing Strategy? 5 Steps To Create One
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the…
8 Reasons (And How to Get Started)
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search…
HomeAdvisor Penalized By FTC For Alleged False Claims About Leads
HomeAdvisor reached a settlement with the United States Federal Trade Commission (FTC) over allegedly deceptive tactics used by HomeAdvisor to sell leads by using unsubstantiated claims about the quality of…
Google Bard Update Enhances Source Content Visibility
Google has rolled out a new update to Bard, its AI-driven chatbot, introducing welcome changes for web publishers. Jack Krawczyk, a representative from Google, announced the update, which includes improvements…
Google’s SEO Best Practices For News Websites
Google Search Advocates Daniel Waisberg and Cherry Prommawin recently shared valuable insights in a video on best practices for news websites. Google aims to help news organizations increase their content’s…
Bing Chat Rolls Out 4 Upgrades
Bing announced a series of updates to its AI-powered chatbot experience. These updates include: Images In Chat: Bing can provide image responses to your queries. Answers Optimized By Topic: Bing…
How To Setup A/B Testing Using Microsoft Clarity And GA4
As a marketer, you want to improve your website’s performance and drive more conversions. In many cases, A/B testing could be the answer. By comparing two versions of a webpage,…
Amazon Product Review Best Practices
Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to…
Single-Page Websites and SEO: The Essential Guide
Almost all SEO strategies involve launching several pages on a website. In most instances, this is undoubtedly the way to go, but can you run a successful SEO campaign with…
ChatGPT Plugins And Web Browsing Beta Rollout For Plus Users
OpenAI announced the latest version of ChatGPT, including the beta rollout of web browsing and a staggering 70 plugins for ChatGPT Plus users. This release propels the artificial intelligence platform…
What It Is + How to Succeed
Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According…
Meta Announces AI-Powered Tools To Streamline Ad Processes
In another Big Tech move to redefine digital advertising with artificial intelligence (AI), Meta announced several AI-powered tools to enhance business performance and streamline ad processes. From the AI Sandbox…
The Value of Smaller SEO Events & Masterminds [Podcast]
Enhancing Expertise: The Edge of Intimate Gatherings and Collaborative Sessions for Digital Marketers Networking is one of the best parts of any conference. But, the bigger events might not give…
GA4 Audiences: Not Just for Ads! — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are many interesting features in GA4 —…
How To Exclude Internal Traffic In Google Analytics 4
Google Analytics 4 (GA4) is rolling out in a rush, and if you’re reading this guide, you might be having a tough time figuring out how it works. One area…
An SEO Walkthrough For New Users
Embarking on a journey to switch to a new content management system (CMS) can be a daunting task. From creating fresh content to revamping outdated information and optimizing your pages…
Is Content Still The Key To A Successful SEO Strategy? [Webinar]
Quality content has reigned supreme in the SEO space for quite some time – but is it still king in modern marketing? Can content still make or break your SEO…
YouTube Blocks Ad Blockers Amid Declining Ad Revenue
YouTube is taking a surprising step with an experiment to block ad blockers. A Reddit user first noticed the experiment when they encountered a pop-up message stating, “Ad blockers are…
Google Teases Update to Helpful Content System
At the annual Google I/O developer conference, the tech giant announced forthcoming changes to its helpful content system. This update aims to enhance the search engine’s ability to identify content…
YouTube NewFront 2023 Showcased Shorts
On Monday, May 1, the annual YouTube NewFront showcased new ways to build awareness with YouTube Shorts to reach Gen Z. The brands, agencies, and media buyers who attended the…
What Is Curated Content? | SEOblog.com
Being strong in your content game means posting almost every day. After all, research reveals that content marketers who prioritize consistent content creation are 13 times more likely to see…
New Core Web Vitals Metric Coming: Interaction To Next Paint
Google announced that it is retiring one core web vitals metric and replacing it with a newer one that more accurately represents the user experience. The new metric is called,…
A Guide To Getting It Right
When you think of social media marketing, the minds of most practitioners will generally go to sites like Facebook, LinkedIn, and – more recently – TikTok. But off that beaten…
Google Ranking Dropped Dramatically? (Here’s What to Check)
It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first. 1. Check for any Google algorithm…
Google Unveils Search Upgrades At I/O: Generative AI & ‘Perspectives’
Today at Google I/O, several advancements to Search were unveiled for the first time. Two of the most significant updates to Search include integrating a “Perspectives” feature and applying generative…