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How to Use PageSpeed Insights
PageSpeed Insights (PSI) is a tool provided by Google that analyzes a page’s performance and provides suggestions for improving its speed and user experience. PageSpeed Insights works by analyzing a…
5 Ways Marketers Are Using AI To Boost SEO & Content Marketing
When you compare what customers say they want to what your business offers – you might find a mismatch between the words you use to market your business versus the…
Google Analytics 4 Rolls Out New Conversion Attribution Settings
Google Analytics 4 administrators now have greater flexibility in how web conversions are attributed to marketing channels. Google recently added an “Attribution Settings” option to choose whether conversion credit is…
Google Search Console Adds INP To Core Web Vitals Report
Google is set to introduce Interaction to Next Paint (INP) issue reporting as a part of its Core Web Vitals report in Search Console. This development is a proactive step…
Google Ads Postpones Data-Driven Attribution Switch To Mid-July
Google announced that first click, linear, time decay, and position-based attribution models in Google Ads are going away in mid-July. Google states in an update to a previous announcement: “As…
Most Useful Links in Crowd Link-Building
In 2018, Google invented an artificial intelligence or AI-based spam-prevention system called SpamBrain; a system used for tracking down spammy links. A few years later, on December 14, 2022, it…
MozCon Field Guide: Exploring Summertime Seattle
MozCon 2023 is fast approaching (taking place August 7 & 8), and we here at Moz are so excited to see all the IRL and virtual attendees! As the event…
How To Make A Video Go Viral
By now, all SEO experts and digital marketers are familiar with the term “going viral.” Odds are fairly likely that you’ve been in a room when someone has asked a…
OpenAI Considers ‘App Store’ For ChatGPT
According to a report by The Information, OpenAI, the company behind ChatGPT, is considering creating a marketplace for AI models. This AI ‘app store’ would let companies buy and sell…
Meta Expands Reels Ads To Instagram, Tests AI Features
At an advertising conference this week, Meta unveiled innovative new features for Reels, its short-form video product. Businesses can soon run ads between Reels on Instagram, an option previously exclusive…
Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected
In a striking revelation, more than 100,000 OpenAI ChatGPT account credentials have surfaced on illicit dark web marketplaces within the span of a year, from June 2022 to May 2023.…
Are You Ready For The Ultimate Search Contest?
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. With the rise of AI-powered tools, generative content, and large language models (LLMs), our…
Best Practices for On-Page SEO: Optimizing Your Website for Search Engines
In today’s era of the digital landscape, it is important to have a well-optimized website to draw in organic traffic. Also, it is essential for improving your online presence. One…
Google’s John Mueller Warns Against Custom Elements In Head
Recently, there was a discussion on Twitter about the validity of using custom elements in the <head> section of web pages. Custom elements are part of the Web Components specifications,…
Should We Should Search For Other Articles With High Backlink Profiles?
Today’s Ask An SEO question comes from Fadi, who asks: When Google says human first, does that mean we should search for other articles with high backlink profiles rather than…
How to Find Quality Backlinks for Your Website
We all know that link building is a crucial part of any SEO campaign. But to be successful, it is all about quality over quantity. This is where the process…
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling
Big tech shakeups continue as the EU orders Google to divest parts of its advertising business. The Wednesday announcement results from the competition commission’s accusations against monopolies. The order comes…
The Trade Desk Launches New Programmatic AI Platform
The Trade Desk, highly known for its demand-side platform, announced a significant upgrade to its programmatic platform. Following a multi-year investment in AI and removing Google Open Bidding from the…
Google’s Personal Info Removal Process: Insights From John Mueller
In today’s digital world, where personal information is so easily accessible online, protecting your privacy is crucial. Recently a Reddit user wanted to remove personal information from Google Search. Their…
Google Sues Rank And Rent Marketer
Google is suing an online marketer for violating it’s terms of service and to prevent the defendant from causing additional harm to Google as well as to business owners and…
A Guide To Linkable Assets For Effective Link Building
Not all content is made equal, and not every blog post receives external links. Getting inbound links for every blog article is unbelievably time-consuming due to the amount of outreach…
How and Why You Should Create Informational Content with POVs
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Informational SEO content, by itself, only drives traffic.…
Google Is Forming A Policy On AI Content And E-E-A-T
Google’s Gary Illyes and others answered many questions related to AI at Google Search Central Live Tokyo 2023, sharing new insights about Google’s approaches and recommendations on AI generated content.…
NTIA Receives Over 1,450 Comments On AI Accountability
The National Telecommunications and Information Administration (NTIA), a United States Department of Commerce division, called for public commentary on strategies to encourage accountability in trustworthy artificial intelligence (AI) systems. The…
Google’s Latest Innovations and Generative AI
The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI) technologies. The recent Google I/O developer conference was a testament to this, revealing a…
How TikTok Is Reading Your Mind — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Explore the role of demographics, engagement, and personalized…
Generative AI Insights From Google Search Central Live In Tokyo
The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited!…
Leveraging WordPress To Tell Your Brand’s Story [Podcast]
Unlocking Your Brand’s Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand’s narrative and enhance your online presence? Executive Director of…
How Conflicting Content Impacts SEO
If multiple posts on your website are competing for the same keywords, you’re essentially cannibalizing your own SEO efforts. But why pit your pages against each other and diminish their…
The World’s Most Private Search Engine
With so many people scouring the web each day looking for helpful, fast, and accurate information, it makes sense that there are plenty of great search engines that can help…