OpenAI, Makers Of ChatGPT, Commit To Developing Safe AI Systems
OpenAI has published a new blog post committing to developing artificial intelligence (AI) that’s safe and broadly beneficial. ChatGPT, powered by OpenAI’s latest model, GPT-4, can improve productivity, enhance creativity,…
How The Twitter Algorithm Affects Users And Advertisers
Twitter recently released its algorithm source code on GitHub, which was met with debate and controversy. The release comes to increase transparency and give users a chance to offer feedback…
How to Make Big Commissions
Affiliate marketing can be a lucrative career, with some high-ticket commissions in the hundreds or even thousands of dollars per sale. I’ve been in the affiliate space for over a…
SEO & Content Marketing Trends That Are Changing In 2023
Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy…
8 Google Sheets Functions Every SEO Should Know
Google Sheets is a game-changer and a well-loved program by many SEOs. Google Sheets is very similar to Microsoft Excel; only it is free to use and cloud-based. There are…
How To Meet Your Users Where They Are: Think Beyond Search
Are you looking for new ways to expand your digital marketing efforts with outside-of-the-box tactics? With the economy on a downswing and competition for marketing dollars at an all-time high,…
Google CEO Sundar Pichai Talks Bard & The Future Of Search
In a recent episode of the New York Times “Hard Fork” podcast, hosts Kevin Roose and Casey Newton sat down with Google CEO Sundar Pichai to discuss the company’s latest…
YouTube Introduces Reactions & Ads Automation For Live Streams
YouTube is introducing live reactions to enhance community during live streams and adding features that improve live stream management. Additionally, YouTube is expanding the reach of posts to Android tablets…
Shopify SEO Best Practices: The Working Tips For Your Store
Running an eCommerce store on Shopify can be lucrative, but it’s not always easy to attract customers and make sales. With millions of online stores, how can you ensure your…
7 Ways SEMs Can Leverage AI Tools
With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the…
Keyword Clustering: 3 Simple Ways to Do It
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each of them. You can…
Debunking Myths, Understanding SEO Impact
Does Google ignore iframes? A recent thread on Reddit has sparked discussion among SEO professionals. The user who started the thread believes that Google doesn’t crawl iframes, but is this…
LinkedIn’s New Personalized Features & Enhanced Search
LinkedIn is introducing new features to make the platform more personalized and help users stay in touch with their communities. For the first time, LinkedIn will include suggested posts in…
Google Analytics Introduces Regex Support For Event Creation
Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and modification, offering greater flexibility…
Professional Service Ads, Enhanced CPC, And More For Spring
This spring, Microsoft announced the rollout of several features for Microsoft Advertising. Professional Service Ads Available Worldwide Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain…
Apple is Taking Their Maps More Seriously and Local Businesses Should, Too
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For the past 20 years, local business owners…
Incorporating Conversational Marketing Into Your SEO Strategy
While traditional advertising techniques aren’t completely obsolete, today’s consumers want something more from the brands they trust and frequent. They want relationships, engagement and connection. Conversational marketing provides all of…
ChatGPT Vs. Bard Vs. Bing: What Are The Differences?
Chatbots are taking the world by storm. SEO pros, writers, agencies, developers, and even teachers are discussing the changes that this technology will cause in society and how we work…
5 Types of Blogs That Make Money
Looking for the best type of blog to make money? Let’s look at some data first: About 15% of bloggers make a full-time income from blogging ($30K a year). About…
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Artificial Intelligence is nothing new. It has been…
Search Central Virtual Unconference en español 2023 | Google Search Central Blog | Google Developers
Monday, April 3, 2023 When we launched the Search Central Virtual Unconference series, we got a lot of feedback to organize events in multiple languages. On February 17, 2023 we…
How To Create & Optimize Your YouTube Channel
Next to Google, YouTube is one of the most powerful search engines today. Boasting over 120 million users daily, YouTube is a significant driver of views and engagement to the…
Does Going Viral Help With SEO? Not Really
I wanted to find out how going viral impacts SEO for different businesses. I thought that with all the news coverage and links these sites received that their businesses would…
10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond
I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020,…
Connecting Performance & Metrics To Outcomes [Podcast]
Maximizing ROI Through Effective Social Advertising Strategies Social advertising can be an easy entry point for many organizations. But, with all the targeting and metrics to track, it’s easy to…
Google Enhances Bard’s Math & Logic Capabilities
Google has announced an upgrade to its conversational chatbot, Bard. By incorporating advancements from the company’s Pathways Language Model (PaLM), Bard’s mathematical and logical capabilities have been significantly improved. Jack…
Identifying and Filling Your SEO Skill Gaps — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s Whiteboard Friday, Helen shows you how…
Google Restructures Company To Prioritize Bard AI Chatbot
CNBC reports that Google is reorganizing the management hierarchy within its virtual assistant division—Assistant—to concentrate on Bard. Last week, Google introduced Bard, its ChatGPT competitor, to the public as an…
Google Reveals How It Catches Fake Local Business Reviews
Google published a blog post that shared that they updated their machine learning systems in order to catch and remove more fake reviews, fake business listings and fraudulent contributed images…
Google Ad Grants: A Guide For Nonprofits
Many charities and nonprofits with tight budgets don’t consider digital marketing. It takes a lot of time and money, and you might consider your efforts “too local” to investigate the…