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Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital marketing.” Based on my experience, the past year has been…
A Round-up of All the Great Talks From MozCon London 2025
Missed MozCon London 2025? Discover key takeaways from top SEO experts on AI search, brand visibility, and content ROI to future-proof your strategy. Source link
OpenAI Announces Low-Cost Subscription Plan: ChatGPT Go
OpenAI is rolling out a new subscription tier called ChatGPT Go, a competitively priced version that will initially be available only to users in India. It features ten times higher…
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue resolution, and Product Studio. Merchant API is now generally available.…
Mueller Confirms Small Pilot Group
Google says the new Trends API is opening to a “quite small” set of testers at first, with access expanding over time. The company formally announced the alpha at Search…
LinkedIn Alerts You When Posts Drive Profile Views & Followers
LinkedIn notifications now alert you when posts drive profile views & followers. Learn how these real-time analytics can help. LinkedIn will notify you when posts generate profile views and new…
Growth Strategies and Metrics For the AI Era
GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and…
AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed PNAS study finds that large language models tend to prefer content written by other LLMs when asked to choose between comparable options. The authors say this pattern could…
5 Places to Optimize Beyond Google
Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google…
Why CMOs Should Rethink ROAS As A North Star Metric
If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS is 4:1.” The room breathes a collective sigh of relief.…
OpenAI Updates GPT-5 To Make It Warmer And Friendlier
OpenAI updated GPT-5 to make it warmer and more familiar (in the sense of being friendlier) while taking care that the model didn’t become sycophantic, a problem discovered with GPT-4o.…
Google Expands iOS App Marketing Capabilities
Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have often felt like they were working with one hand tied…
Google Answers Question About Core Web Vitals “Poisoning”
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance poisoning attack. Google’s John Mueller and Chrome’s Barry Pollard assisted…
Local SEO ‘Best Practices’ Aren’t Universal: Yext Study
A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same across industries and regions. The dataset, drawn from the company’s…
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause. Sudden crawl drops are more consistent with 429/500/503 responses or…
AI-Powered Search: Adapting Your SEO Strategy
Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers. Organic clicks are going down as a…
How To Speak the Language of Your Top SEO Stakeholders
So step one to communicating really effectively with your senior SEO stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re being tasked with,…
Google Explains Why They Need To Control Ranking Signals
Google’s Gary Illyes answered a question about why Google doesn’t use social sharing as a ranking factor, explaining that it’s about the inability to control certain kinds of external signals.…
Google Brings AI Trip-Finding To Google Flights
Google adds an AI “Flight Deals” tool to Google Flights, part of a broader push into vertical, conversational search experiences. Google launched Flight Deals in Google Flights. It’s rolling out…
ChatGPT-5 Now Connects To Gmail, Calendar, And Contacts
OpenAI announced that it has added connectors to Gmail, Google Calendar, and Google Contacts for ChatGPT Plus users, enabling ChatGPT to use data from those apps within ChatGPT chats. ChatGPT…
Multimodal Search Is Reshaping The Funnel For SEOs And Marketers
For years, marketers built their strategies around a clear and visible funnel: awareness, consideration, conversion. It worked well in a web where behaviors were traceable, people clicked links, visited pages,…
Why SEO Automation Still Needs Human Judgment
AI tools can do a lot of SEO now. Draft content. Suggest keywords. Generate metadata. Flag potential issues. We’re well past the novelty stage. But for all the speed and…
Ex Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think
While industry professionals have debates over nomenclature of SEO, GEO, or AEO, and if ChatGPT or Google’s AI Overviews will replace traditional search, a more fundamental shift is happening that…
OpenAI Brings GPT-4o Back For Paid ChatGPT Users
OpenAI has restored GPT-4o to the ChatGPT model picker for paid accounts and says it will give advance notice before removing models in the future. The company made the change…
Google Gemini Adds Personalization From Past Chats
Google is rolling out updates to the Gemini app that personalize responses using past conversations and add new privacy controls, including a Temporary Chat mode. The changes start today and…
The Metrics That Matter For Content Strategies
This week’s Ask an SEO question comes from Zahara: “What metrics should small businesses actually care about when measuring content strategy success? Everyone talks about different KPIs, but I need…
How I Created an SEO Strategy That Increased a Client’s Search Visibility by 375%
If two pages rank (home page and careers page) but serve different purposes, that’s fine, but if there’s overlap, you should fix it. Consolidate, canonicalize, or redirect overlapping pages When…
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube has updated its Promote feature, giving you more control over campaigns designed to drive website traffic. When you set a campaign goal of “more website visits,” you can now…
The Genius Marketing Strategy in Ryan Trahan’s 50 States Challenge
It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand…
Philosophies Driving GEO Brand Presence Tools
Since the turn of the Millennium, marketers have mastered the science of search engine optimization. We learned the “rules” of ranking, the art of the backlink, and the rhythm of…