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How to Use Estimated Brand Reach as a Meaningful Marketing Metric
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Estimated brand reach is the most…
Microsoft Limits Bing AI Chat Messages Per Day
Microsoft’s AI-powered Bing search engine, Edge web browser, and integrated chat feature are receiving high praise from users in early testing. In over 169 countries, the new features have been…
The Top 5 SEO Software Suites For Agencies
Reliable SEO software suites help agencies plan campaigns, prove results, and demonstrate value to clients. These technologies can provide technical insights, performance reports, and even assistance with content creation. SaaS…
Don’t Use 403/400 Error Responses For Rate Limiting Googlebot
Google published guidance on how to properly reduce Googlebot’s crawl rate due to an increase in erroneous use of 403/404 response codes, which could have a negative impact on websites.…
How AI is Disrupting The Marketing Industry
This post was sponsored by Ad World Conference. The opinions expressed in this article are the sponsor’s own. Seemingly overnight, artificial intelligence (AI) has 10x-ed marketers’ capability to produce content.…
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Petra has plenty of experience talking…
ShortPixel Enable Media Replace Plugin
National Vulnerability Database published a vulnerability advisory about the ShortPixel Enable Media Replace WordPress plugin used by over 600,000 websites. A high severity vulnerability was discovered that could allow an…
Don’t use 403s or 404s for rate limiting | Google Search Central Blog | Google Developers
Friday, February 17, 2023 Over the last few months we noticed an uptick in website owners and some content delivery networks (CDNs) attempting to use 404 and other 4xx client…
How to Create a User-Friendly Website Navigation: Best Practices for Improving Your Site’s UX
In today’s digital age, having a website that’s easy to navigate is essential for success. A website with confusing navigation can frustrate visitors and drive them away, resulting in lost…
Four Takeaways from Google’s Updated Link Guidance
Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in…
Building An Integrated Search Strategy
Digital transformation is here. But is it really here for search marketers? According to Google, “Now is the time to reset, pivot, and think big to transform your business operations…
9 Actionable Tips to Master It
The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much on content research.…
13 Best Video Editing Software Tools For Beginners (2023)
Video editing has a steep learning curve. Many of the best feature-complete tools have complex user interfaces (UIs) and require advanced knowledge to use them effectively. They can also be…
Top 10 In-Demand Skills In 2023
LinkedIn has just released its annual report on the most in-demand skills for 2023. The report is based on data gathered from LinkedIn job postings and member activity, providing a…
New Features For Managing Large Data Sets
Google Analytics is a powerful tool for businesses to understand their online presence, but the large and complex data sets can be overwhelming. To improve the reporting experience, Google Analytics…
TikTok Launches 5-Day Trivia Event With Cash Prizes
TikTok is launching a new interactive trivia event that is free for all to join, offering participants an opportunity to win cash prizes. In partnership with Lionsgate and John Wick…
Lighthouse 10 Improves PageSpeed Insights Scores For 90% Of Pages
Google Chrome announced a big change to Lighthouse 10, which sees the removal of the Time To Interactive (TI) score. Tests indicate that a majority of webpages will see an…
The State of Content Marketing in 2023
The “content is king” motto keeps its throne, and it is not surprising at all. However, how users and content marketers approach content will change drastically this year. “How?” you…
Google Chrome Lighthouse 10 Contains Two New Audits
The newly released Lighthouse 10, the technology underlying PageSpeed Insights and Chrome DevTools, introduces two new site audits. These audits should be useful as part of audit because they pertain…
How to Build an SEO Roadmap in 7 Steps (Template Included)
The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for…
Google’s John Mueller Cautions Against Keyword-Rich Domains
Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. However, there are several reasons why keyword-rich domain names…
How It Compares To TikTok
With the recent launch of YouTube Shorts monetization, creators want to know how much money they can make and how it compares to the TikTok Creator Fund. While CPM is…
I Inherited Moz: How Do I Know It’s Set Up Correctly? — Next Level
People change jobs, move teams, and shift responsibilities all the time, and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a…
Why You Need To Use an SEO Agency for Your Business
A good search engine optimization (SEO) strategy will help make your website more visible and discoverable to search users. The more times and the higher positions your website content appears…
How to Use Data-Driven to Create Better Digital PR Campaign
People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an…
5 Cost-Effective Ways To Upgrade Your Paid Media Strategy
Looking for smarter ways to utilize your digital ad spend? With more companies starting to crack down on spending, it’s more important than ever to implement cost-effective strategies to maximize…
A 4-Step Guide To Improving SEO With Powerful Topic Clusters
This post was sponsored by iQuanti. The opinions expressed in this article are the sponsor’s own. What transforms a website from just a catalog of blog posts to a highly-organized…
Google Ads Launches New CTV Advertising Features
Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features…
YouTube’s New Updates Help Creators Engage & Analyze Data
In this week’s news update for YouTube creators, the company announced several updates that will make it easier for channels to interact with their audience and better understand their video…
A Small Gift for Local SEOs and a Big Cheer for Original Images
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. “Localism” – Miriam Ellis We know…