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Yandex is the search engine with majority market share in Russia and the fourth largest search engine in the world. On January 27, 2023, it suffered what is arguably one…

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews. Yelp Cracks Down on Paid Review Groups The…

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the…

Looking to launch a successful digital marketing campaign for your business? How do you select the best SEO keywords to expand your brand’s reach? What can you do to determine…

Scaling up. Doing things on a grander scale, ramping up productivity and output. Seeing quicker results and being able to charge more. What’s not to like? Automation is the word…

Google Search Advocate John Mueller and Analyst Gary Illyes share SEO tips for news publishers during a recent office-hours Q&A recording. Taking turns answering questions, Mueller addresses the correct use…

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. Even though it’s impossible to detect AI-written text with 100% accuracy,…

OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. Per the January 30 release notes: “We’ve…

The search marketing community is trying to make sense of the leaked Yandex repository containing files listing what looks like search ranking factors. Some may be looking for actionable SEO…

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a…

ChatGPT produces content that is comprehensive and plausibly accurate. But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content. In this…

Google Ads Liaison Ginny Marvin has announced that account-level negative keywords are now available to Google Ads advertisers worldwide. The feature, which was first announced last year and has been…

Savvy digital marketers leverage user identification to create genuinely custom experiences for their customers because identity is a crucial part of today’s online landscape. Nancy Marzouk of MediaWallah joins me…

Twitter is making a significant change to its account suspension policy starting on February 1. Per an announcement from the Twitter Safety team, users will be able to appeal account…

Google Analyst Gary Illyes offers guidance on large robots.txt files, the SEO impact of website redesigns, and the correct use of rel-canonical tags. Illyes is taking questions sent to him…

Of all the many, many functions available in Google Ads, I have a few that are my favorites. And sitelink assets – previously known as sitelink extensions – are at…

Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy,…

A successful search engine optimization strategy includes competitive analysis. The tools available today offer incredible value at generally reasonable fees. They help users accomplish more in less time, and many…

It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an…

Link-building strategies, along with SEO tools, have certainly changed over the years. Since the old automated link-building tools that automatically placed content like KontentMachine or GSA’s Search Engine Ranker, modern…

Yoast SEO plugin founder, Joost de Valk, published a critical appraisal of the WordPress user interface (UI), saying that it makes it “harder to use” and may be a reason…