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The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…

Content generation has grown exponentially in recent years, and prompts have become a must-have tool for SEO professionals. With these simple instructions, it’s possible to generate articles, images, videos, and…

Social media marketing is all about location. If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means…

Today’s Ask An SEO question comes from Peter, who asks: “What’s the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors…

The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even, in some cases, to…

“Find a need and fill it.” This quote is widely attributed to Henry J. Kaiser, the son of German immigrants who became the millionaire head of a vast industrial empire.…

Elon Musk announced today that Twitter will now display view counts on tweets, giving users more insight into the reach of other users’ content. Twitter’s tweet view count, otherwise known…

Twitter is upgrading the user experience for cashtags, showing pricing graphs when users click on the symbol of a major stock, ETF, or cryptocurrency. Adding a dollar sign in front…

Since Elon Musk acquired Twitter, Mastodon, a decentralized and open-source social media platform, has grown its user base from 300K to 2.5M monthly active users. Eugen Rochko, Founder of Mastodon,…

Did you know that there are 1 billion active users on TikTok? In the U.S. alone, there are 136.5 million users you can engage as part of your social media…

Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an…

To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. If you’re not optimized for local search, you’re missing out…

It doesn’t take a professional economist to predict the global markets are headed for a downturn. In the past year, inflation rates in the United States have hovered around 7%,…

2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and unconfirmed updates –…

While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research. Many tools, such as keyword research…

If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many marketers, it certainly had its limitations. As…

So, you want to implement JavaScript redirects, but you’re unsure how they work? Yes, they are more challenging to implement than standard redirects. Ideally, you should use 301s, 302s, or…

In a world where PR and content marketing is essential to SEO, the sports industry can bring about some learnings for anyone in the digital marketing field. Karina Barriga Albring…

It’s no secret that the grind of startup culture can be difficult for many young entrepreneurs to overcome. Perhaps the biggest challenge for any entrepreneur within the startup world is…

TikTok’s ‘For You’ page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. Users can bring up this…

Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. In addition to a gold checkmark, Blue For Business comes…

Can you believe the end of the year is already upon us? With so many changes to the advertising ecosystem, it’s easy for time to fly by. The year 2022…

Google is rolling out brand new search technology in India, one of the search company’s biggest markets, including bilingual search results and in-video search. This week, Google held its eighth…

Google announced a breakthrough technology called CALM that speeds up large language models (like GPT-3 and LaMDA) without compromising performance levels. Larger Training Data Is Better But Comes With a…