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Non-Branded Keywords For Organic Traffic
Inspired by the SEO strategies embraced by Adobe and Canva, I began studying feature pages and the possibility of leveraging non-branded keywords to increase conversions. A couple of months ago,…
Top 13 Benefits of Custom Website Development
Today in the 21st century and advanced technology era, most businesses have a significant online presence. Hence, your business needs to be unique and stand out from the rest. And…
The Freelance SEO’s Journey, How To Get Started In SEO
SEO is a field that’s ripe with opportunities to build fulfilling careers, though there’s no clearly defined path to getting started. There aren’t necessarily any degrees required to work in…
Top 13 Benefits of Custom Website Development
Today in the 21st century and advanced technology era, most businesses have a significant online presence. Hence, your business needs to be unique and stand out from the rest. And…
How To Get More Followers On Instagram: 22 Tips To Try
Are you looking to get more followers on Instagram, but don’t know where to start? There are many ways to increase your followers on Instagram – some people buy them…
Google Tag Manager: A GA4 Beginners Guide
Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on…
7 Ways To Bolster Your Sustainable Competitive Advantage
How do you increase the probability of your agency’s survival and success? According to accomplished entrepreneur Dan Schulman (CEO of PayPal): “The only sustainable competitive advantage that any company has…
Is Social Media Search The New Google? How To Boost Traffic
If you want your brand to succeed in 2023, it’s time to step up your social media strategy. As people increasingly turn to the search bar on social media platforms,…
2022 YouTube and Video SERP Result Changes
When you think of video results on Google in 2022 (and video optimization), you might think of something that looks like this (from a search for “flag football”): In mid-October,…
Customer Retention Strategies Ecommerce Companies Should Apply In 2023
As you build your ecommerce brand, your initial focus must be customer acquisition. However, too many online retailers continue to spend most of their time and energy on attracting new…
17 Types Of Content Marketing You Can Use
For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website…
5 Simple Tips To Win at SEO With Good UX
There was a time not so long ago when search engine optimization (SEO) was all about stuffing your website with important keywords. That’s no longer the case, and user experience…
Are Breadcrumbs A Google Ranking Factor?
Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old…
15 Ecommerce SEO Experts Reveal Top Insights For 2023
Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey…
More Insight Into Followers & Top Posts
LinkedIn is rolling out new analytics data for users with more insight into their followers and top-performing posts. These updates expand on the creator analytics introduced earlier in the year,…
Meta Would Rather Remove News Than Pay Publishers
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The Journalism Competition and Preservation Act (JCPA) enables…
New Google Feature May Help You Find More Relevant Results
Google is rolling out a new feature in search results that may help people find more relevant content. The quality of Google’s search results is a hotly debated topic, with…
Google Rolls Out December 2022 Helpful Content Update
Google confirms another helpful content update is starting to roll out across search results. It began on December 5 and will take up to two weeks to complete. In an…
Google Ads Conversion Lift Tutorial For Advertisers
In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google…
The Truth About Orphan Pages: What You Need To Know
Orphan pages are web pages that don’t have any links to them from other pages on the site. This can be a major search engine optimization (SEO) issue, as it…
How To Eliminate Render-Blocking Resources
Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…
How To Create A Social Media Content Plan
For some of us, social media is a fun way to connect with friends, re-share memes, and pass some time after a long day. What may seem straightforward – like…
How To Optimize The Largest Contentful Paint & Rank Higher
How To Measure The Largest Contentful Paint Of Your Website Run a free website speed test to find out. Your LCP speed will be displayed immediately. The results of your…
6 Checkout Page Examples And How To Optimize Them
Shopping cart abandonment continues to be a major pain point for ecommerce store owners. According to Baymard Institute, the average online cart abandonment rate is 69.99%, which translates to 7…
Google’s Desktop Search Results Are Now Endlessly Scrollable
Google is making desktop search results more like mobile with an update that lets users endlessly scroll through multiple pages. Continuous scrolling is now rolling out to desktop search results…
4 Strategies To Optimize Stale Evergreen PPC Campaigns
Admit it: You have a box of cereal or a bag of chips in your kitchen right now that has been sitting there for a very long time. Whether you…
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
It’s been a year since I published my Google Ads Pacing Dashboard to Search Engine Journal, and digital marketing changes pretty quickly in a year. Google Data Studio changed how…
Sneak Peek: The MozCon 2023 Speaker Line-Up
The year may slowly be wrapping up but we’ve got an extra special, early gift to share before you log off that laptop and put away your favorite travel mug.…
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla’s growing portfolio of products. Pulse Team The Pulse workplace collaboration…
WordPress Hit With Multiple Vulnerabilities In Versions Prior To 6.0.3
WordPress published a security release to address multiple vulnerabilities discovered in versions of WordPress prior to 6.0.3. WordPress also updated all versions since WordPress 3.7. Cross Site Scripting (XSS) Vulnerability…