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Search Central Live 2022 Highlights | Google Search Central Blog | Google Developers
Friday, December 16, 2022 We spent the past few weeks busy (and excited!) hosting Search Central Live events in Singapore and Tel Aviv! We’ve missed you since our last Webmaster…
Google Analytics 4 Rolling Out Built-In Landing Page Report
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits…
Meta Focused On Safety, Security in 2022
Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. In the past…
How to Perform a Competitor Link Analysis in 3 Steps
A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. Implementing some of the same…
How To Eliminate Render-Blocking Resources
Render-blocking resources are a critical part of optimizing the infrastructure of your webpage. Reducing them can help make your page load much faster and significantly improve your page’s Core Web…
7 Successful B2B Content Marketing Examples You Can Learn From
There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll…
How To Demonstrate First-Hand Experience
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. Google is upgrading the concept…
A Basic 5-Step Guide That Anyone Can Follow
Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing…
A Marketing Calendar Template To Plan Your Content For 2023
The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in…
E-A-T gets an extra E for Experience | Google Search Central Blog | Google Developers
Thursday, December 15, 2022 Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information.…
7 Simple Steps to Grow Your Online Business
Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money. But growing an online business…
Google Reveals More Information About Search Status Dashboard
Google published a new episode of the Search Off the Record podcast that reveals the reasons behind the Search Status Dashboard, what kinds of incidents it will cover and why…
How To Implement PPC Marketing Into Your SEO Strategy
If you want to succeed with your online business, you’ll need search engine optimization (SEO) and pay-per-click (PPC) marketing working for you. SEO is related to organically ranking your website…
From Freelance Writer To In-House Leader: Meet Aja Frost
To work freelance or to go in-house? That is the question. And the question is trickier now more than ever – especially for content marketers. According to our State of…
What Is Enterprise SaaS (With Examples)
SaaS is all around us. Two decades ago, who would have imagined that instead of owning Microsoft Word, you would pay for it monthly? Streaming services and even marketing tools…
Google Helps Searchers Find Cost Of Living Assistance
In response to a spike in searches for “cost of living,” Google is updating search results with quick access to helpful resources. Search volume for “cost of living” is at…
Google and the Rise of Zero Click Searches
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study…
If Time Is Money, This Free Google Ads Budget Script Is Priceless
Time is money. This is one of my mantras, and I try to run my life by it. Since I run my own small digital marketing agency and we only…
Is Google Down Right Now? Check The Search Status Dashboard.
There’s now an official page to answer the question: “Is Google down right now?” Google is rolling out a search status dashboard that will inform you, in real-time, whether there’s…
December 2022 link spam update releasing for Google Search | Google Search Central Blog | Google Developers
Wednesday, December 14, 2022 Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results. Fighting link spam with SpamBrain SpamBrain is our AI-based…
Google December 2022 Link Spam Update Rolling Out Now
Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out now and will take up to two weeks to complete. Today,…
The Best Way To Position Your SEO Agency for Client Retention
Convincing clients that search engine optimization (SEO) is a worthy investment can be a huge challenge. You’re expected to show results quickly. But SEO takes time, and Google Algorithm updates…
How To Understand If A PPC Test Is A Failure
During the holiday season, there’s an extra focus on the naughty and nice list. Successful campaigns get access to additional resources, while failed initiatives pivot or retire. This month’s question…
13 Age-based Local Business Review Preferences You Can Serve
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Mitchell Joyce Today, we’ll…
Is Code To Text Ratio A Google Ranking Factor?
You probably already know that your website’s coding can impact your search engine rankings. You know that adding snippets for SEO, like a meta description, alt tags, and title tags,…
Introducing the Google Search Status Dashboard | Google Search Central Blog | Google Developers
Wednesday, December 14, 2022 As we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search—crawling, indexing,…
How Can Voice Search Benefit Your SEO?
Google Assistant. Siri. Alexa. Cortana. You have your choice of high-quality voice assistants today, and they can all do some pretty amazing things. One of those things is to help…
Google Launches Visual Guide To Search Elements
Google’s new guide to search features visualizes and defines the various elements on a search results page. When you need help with SEO, it can be challenging to get the…
Visual Elements of Google Search | Google Search Central Blog | Google Developers
Tuesday, December 13, 2022 Walk into a library and ask for a book, without specifying which one. After puzzled looks, you’ll probably get dozens of questions from the helpful librarian…
Google Ads Makes It Easy To Switch To Data-Driven Attribution
Google is making it easy to switch to data-driven attribution for Google Ads campaigns and letting advertisers see how it will impact campaigns before switching. Data-driven attribution is the most-used…