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Google’s New Ad Insights Feature & 7 Tips For Competitive Ad Research
Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to…
How to Optimize for Google’s Featured Snippets to Build More Traffic
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Google’s featured snippets started as an…
Twitter Fires 80% of Contractor Employees With No Formal Notice
There are reports that approximately 4,400 contract employees out of 5,500 were laid off by Twitter. Some employees had no idea until they read about it on Twitter. The first…
9 Steps To A Future-Proof Social Media Strategy In A Web3 World
May I see a copy of your social media strategy? 🦗(crickets) 🦗 More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are…
How to Get a Job in SEO
I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the…
Three Metrics You Should Know To Optimize Google Ads
The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are…
10 Steps To Boost Your Site’s Crawlability And Indexability
Keywords and content may be the twin pillars upon which most search engine optimization strategies are built, but they’re far from the only ones that matter. Less commonly discussed but…
Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October…
50 Things You Should Know About Tumblr
Tumblr is one of those social media platforms that everyone has heard of, but few know anything about. While many may not know exactly what it is, Tumblr is one…
Vulnerabilities Discovered in Five WooCommerce WordPress Plugins
The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. Many of the vulnerabilities range in severity to as high…
The 40 Best Google Tools For Productivity
Can you imagine a world without Google? Though the company has only been in existence since 1998, it has become a ubiquitous part of the tech landscape. In their wildest…
Senior Twitter Execs Resign – Bankruptcy Reportedly Isn’t Out Of The Question
According to a tweet by a journalist for Platformer (@platformer), multiple senior level executives in charge of security, privacy and safety & integrity have all resigned from Twitter. Because their…
Yes, We Have to Talk About Twitter.
The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. Greetings, SEO pros, digital marketers,…
The Authoritative Content Funnel — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday,…
Is Bounce Rate A Google Ranking Factor?
Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs…
8 SEO Problems Solved By This SEO Artificial Intelligence Tool
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. Wish you could rank higher than your competitors in search results? Feel like…
How To Hire Top SEO & Content Marketing Talent In 2023
Are you looking to expand your SEO and content marketing teams in 2023? Three in four employers report difficulty finding the talent they need, but don’t worry – we can…
Meta Ads Automation: An Advertiser’s Guide
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an…
How To Track Offline Conversions From Your Google Ads
For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click…
New Netflix Ads Tier Comes With An Unpredictable Price
The opinions expressed within this story are solely the author’s and do not reflect the views and beliefs of Search Engine Journal or its affiliates. With the looming economic challenges,…
How To Balance SEO And B2B Marketing Goals
Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and…
4 Types of Headlines To Master and How To Write Them (With Examples)
You can’t avoid writing headlines. Whether it’s a blog post, newsletter, lead magnet or web copy, writing attention-grabbing headlines is the first step to acquiring leads. The goal of a…
Rankings Drop After Mobile Usability Fail?
Google’s John Mueller responded to a Reddit SEO discussion where a search console warning about mobile usability was soon after followed by a rankings drop in a medical related website.…
Social Media in SEO: Showstopper or Side Character?
Marketing gurus are constantly analyzing, discussing and defining the relationship between search engine optimization (SEO) and content marketing. However, many believe there’s a newcomer that needs to be added to…
How To Plan A Blog Post In 6 Easy Steps
With more than a billion websites across the World Wide Web, it’s not hard to understand that it’s tough to stand out among them. That’s why the best content on…
6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)
Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF),…
How RTINGS.com Dominates Product Niches (SEO Case Study)
RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners.…
5 Top Enterprise Local SEO Challenges & How To Solve Them
Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries…
Google Rolls Out Ad Frequency Targeting For YouTube Campaigns
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad frequency on YouTube was…
Yoast SEO 19.10 Update – Know This Before Updating
The free version of Yoast SEO updated to version 19.10 and the premium version to 19.5, introducing numerous important changes. This is what you should know about these releases if…