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Remarketing is an essential part of any Google Ads strategy. It’s no longer a question of if you should run remarketing campaigns; it’s how you should run remarketing campaigns. With…

Reaching the top of the law firm search results can be intimidating. Focusing on site architecture is an essential step toward creating a top-ranked search presence. Virtually every aspect of…

Meta descriptions are important for search optimization. If done correctly, they’ll encourage users to click through from search results pages. The goal is to provide a summary of the webpage.…

Using 301 redirects is crucial when permanently moving an old webpage to a new URL. They will ensure a positive user experience by instantly connecting users to the content they…

Podcasts have increasingly gained acceptance as a part of a comprehensive SEO strategy since Google announced in 2019 that it would surface podcasts in the search results and make them…

TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions. According to a notification sent to users,…

Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. This topic is addressed in the latest installment of the…

Google’s John Mueller recently answered a question of whether there’s a percentage threshold of content duplication that Google uses to identify and filter out duplicate content. What Percentage Equals Duplicate…

TikTok has taken the world by storm with its popular social media platform, and there are plenty of opportunities for savvy marketers. TikTok has over a billion monthly users, and…

Keyword difficulty is a metric used by SEO pros to help quantify how easy or hard it is to break into the search engine results. It gives the SEO pros…

LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also…

Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want…

Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. This update is an expansion of an…

Today’s Ask An SEO comes from Dan in California, who asks: “I have several products that are “specialty” products due to their size, all titled similarly (12 inch…). This has…

This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. Search engine optimization has varying tactics across industries, especially…

If your business isn’t focusing on voice search optimization, you could be missing out on sales. Voice search’s gradual rise and dominance in the search engine landscape can’t be ignored.…

Are you Team SEO or Team SEM? What if we told you that by combining these two forces, you could boost both SEO & SEM at the same time? You’ll…

Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store…

Google announces it’s shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google began…

An association between page titles and Google search rankings exists as strongly today as in the early days of SEO. People of all levels of SEO knowledge agree that optimizing…

Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. Data provided by Semrush will give Wix users insights that…

Despite the unstoppable rise of the online marketplace model, it remains challenging to build ecommerce marketplaces. There are so many vendors, third-party apps, devices, and consumer preferences to account for.…

Today’s Ask An SEO question comes from Shannon in Vancouver, who asks: “I have a problem and need to know if it is a huge issue or can be ignored.…

Google’s Office Hours Hangout featured a question about algorithm updates and whether the rankings of a negatively affected site is suppressed by a “soft penalty.” The person asking the question…