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Marketplace Marketing, Management, & SEO Tactics [Podcast] via @sejournal, @lorenbaker
Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post Marketplace Marketing, Management,…
Google’s Helpful Content Update Rolls Out: 8 Things To Know
Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. On its official search rankings update page, Google confirms…
A Guide to Franchise SEO
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As franchises can have a large…
Google Updates Education Q&A Structured Data Documentation
Google updated the Education structured data documentation with new content guidelines and a manual action warning for sites that don’t conform with the new requirements. Education Q&A Carousel in Search…
A Complete Guide To Site Taxonomy for SEO
For those who have been in SEO for some time, you may have heard of site taxonomy as it refers to the website. When you refer to a website’s structure…
Best Tips for Creating an SEO-Friendly Website in 2022
The purpose of your website is to accomplish your business goals, which should include getting your audience interested in your website content. One way to do this is to ensure…
Internet Archive Website Offline for Hours
The Internet Archive, also known as The Wayback Machine, suffered an outage around midnight east coast time on August 25th. Disappointed fans around the world who were unable to access…
How To Use Amazon Hidden Keywords To Increase Product Discoverability
Amazon is the biggest name in the game for selling products online. But with 1.9 million selling partners, the competition is fierce. To claim your market share, you need to…
When To Canonicalize, Noindex, Or Do Nothing With Similar Content
Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see…
Twitter To Let Users Filter Unwanted Replies
Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The new feature was uncovered by app researcher…
Google Ads Launches Tool For Upgrading To Performance Max
Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. Earlier this year, Google announced it will…
Why Brand Awareness Is The 5th Pillar Of SEO
Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO,…
Why Is My New Campaign/Ad Group Getting No Traffic?
Managing paid search and paid social requires plenty of strategic shifts. One of the biggest is understanding that paid search favors older entities while paid social favors new things. That…
Grow Your Traffic Like a Pro Using Free SEO Tools
Search engine optimization (SEO) is a technique by which you can increase your ranking on search engines. An SEO-based website has higher visibility, incorporating keywords to help match a website’s…
SEO for Plumbers: The Complete Guide
Everyone searches for plumbers on Google. Nobody uses the Yellow Pages anymore. This means that if you want to attract more customers to your plumbing business, the first page of…
Post-Pandemic Travel Marketing: What Now?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As borders reopen and travel resumes,…
Why Do Our Search Rankings Drop On Weekends?
Today’s Ask An SEO comes from Deimante, who asks: “Hello, I have a question regarding positions and impressions drop (Google Search Console). I have noticed the positions and impressions drop…
What Is Conversion Rate & How Do You Calculate It
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric…
Google Updates Article Structured Data Guidelines
Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines make…
Google Display & Video 360 Launches New Custom Bidding Options
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers…
YouTube Adds New Podcasts Section
YouTube has added a new Podcasts “Explore” page that makes it easier to find podcasts. Although the addition was not formally announced, keen eyes noticed and called attention to the…
6 Top Tips To Boost Your Website Dwell Time in 2022
Website plays an essential role in a brand’s success. It acts as a portfolio for a brand from a consumer’s point of view. When we want to know more about…
How To Identify Fake News From Real News Online
Thanks to modern technology, we live in an era of unprecedented connectivity, real-time updates, and incredible amounts of data at our fingertips. The irony is that despite access to reliable…
How Long Does SEO Take to Show Results?
It typically takes between 3–6 months for SEO to show results. That’s according to the ~4,300 people who responded to our polls on LinkedIn and Twitter. Sidenote. We also polled…
Instagram Tests BeReal Clone ‘Candid Challenges’
Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with the increasingly popular app BeReal. App researcher Alessandro Paluzzi uncovered Candid Challenges, a feature that…
Modern PPC Opportunities & Challenges [Podcast]
PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume…
SEO Bright Now: August 15, 2022
Summer is in full swing. However, it doesn’t look like the algorithm engineers at Google, Microsoft, and the like have taken this as a cue to go on vacation. There…
More Data In Core Web Vitals Reports
Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. What this means is more granular…
7 Best SEO Certifications: Are They Worth It?
I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s right: It depends! (If…
Alt Text: What Is It & How To Write It
In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and more! This is a…