How To Optimize For Google Featured Snippets: A 12-step Guide
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
Google Page Speed Insights Overhaul SEO Overview
Google‘s Recent Page Speed Insights Interface Overhaul Users of Google’s PageSpeed Insights didn’t always understand the context of the data they were presented with. If you’re new to search engine…
Google Loses Top Domain Spot To TikTok
Google is no longer the world’s most popular domain after being dethroned by TikTok, according to rankings from web security company Cloudflare. The list of most popular domains is part…
8 Useful Python Libraries for SEO & How To Use Them
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
DuckDuckGo To Release Desktop Version Of Mobile App
DuckDuckGo is working on a desktop version of its mobile app, which offers a private browsing experience that’s said to be faster than Google Chrome. It’s not a “privacy browser,”…
Title Tag Optimization: A Complete How-to Guide
High level SEO strategy is important. So are the details. The title tag is just one of many on-page elements we focus on when optimizing pages and content. Optimizing it…
4 SEO Strategies To Implement for Your Business Website
One of the most efficient ways to gain online traction for your website is search engine optimization (SEO). But here’s the tricky bit: You have to utilize it correctly to…
Updated WordPress Plugin Offers 100+ Free Templates
The makers of the popular Astra WordPress theme announced an update to their Starter Templates plugin. Starter Templates 3.0 features a redesigned interface that makes it easier to create a…
Give Your Business the Edge It Needs With Expert SEO
It’s nearly 2022 – and if you’re still wondering about whether search engine optimization (SEO) is for you or not, you may well have missed the boat. SEO has never…
How To Boost Your On-Page SEO
Never in the history of the internet have users so strongly craved reliability in the information they consume – whether that information comes from journalists, authors, politicians, or businesses. In…
3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. There are over 22,600 software-as-a-service (SaaS)…
Google’s John Mueller on Brand Mentions
Google’s John Mueller was asked if “brand mentions” helped with SEO and rankings. John Mueller explained, in detail, how brand mentions are not anything used at Google. What’s A Brand…
Who Needs Dedicated Hosting – And Why?
Customizable Configurations Customize your server’s software and hardware configurations to make it work efficiently for you and your business’s needs. Dedicated servers can be enhanced by adding more memory, processing…
Trends You’ll Need In 2022
How easy is it for you to cut through the noise and communicate with your customers? Thanks to the convenience of mobile, customers now expect more from businesses and want…
How To Use Google Sheets For Web Scraping & Campaign Building
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
How To Do A Content Audit: The Ultimate Checklist
How long has it been since the last time you did a complete inventory and analysis of your content? This is known as a content audit, and most content creators…
Is It A Google Ranking Factor?
Websites in multiple languages allow you to target people based on their language preference. But can the use of different languages affect your organic search rankings? Read on to learn…
Keyword Prominence As A Google Ranking Factor
Keyword prominence is an SEO best practice that involves using a page’s target keyword early in order to send a strong signal to Google about what the page should rank…
Google’s Mueller On Self-Hosted WordPress Versus Wix
Google’s John Mueller answered a question on Reddit about moving an SMB site from Wix to a self-hosted WordPress environment. He offered his opinion on this specific scenario and within…
Why You Shouldn’t Rely On Google Discover Traffic
Google’s John Mueller answered a question about Discover traffic that disappeared. Mueller offered several reasons why Discover traffic might dry up and then cautioned against building a business around Discover…
Best of Whiteboard Friday 2021: 21 Smart Google SEO Tips
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our top Whiteboard Friday episode of…
How To A/B Test Responsive Search Ads: Step-By-Step & Tips
Advertisers looking to optimize their performance have long used A/B testing to improve their ads. It’s well understood how this is done with expanded text ads (ETAs). But recently, Google…
A Technical SEO Guide to Advanced Core Web Vitals Optimization
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
10 Digital Marketing Fundamentals Every SEO Pro Should Know
Marketing budgets as a percentage of company revenue fell from 11% to 6.4% in 2021, the lowest proportion allocated to marketing in the history of Gartner’s Annual CMO Spend Survey.…
8 Digital Marketing Trends That Will Continue in 2022
Marketing is changing faster than ever. Those of you who aim to become T‑shaped marketers or who manage entire marketing departments know it best. Chasing after the latest marketing fads…
5 Ways To Punch Above Your Weight
One of the fundamental advantages of internet marketing – and SEO specifically – is that it can empower businesses of all sizes to compete more effectively, lowering the impact of…
Steal Our SEO Report Template (Inspired by SEO Experts)
How do you instantly tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Clients get lost in pointless data,…
What Is SEO & How It Works
Do you want to learn how to increase traffic to your website? Are you ready to invest in a long-term strategy with the potential to increase the number of people…
What Is Content Writing? 13 Tips for Creating Amazing Content
At Ahrefs, we write a lot of content. We have over 320 blog posts and more than 200 videos published on our YouTube channel—most of which are scripted. Needless to…
20 Tips and Best Practices
Most people choose WordPress as their website’s CMS because it’s easy to use and SEO friendly out of the box. Both of these things are true, but it’s important to…