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Google Confirms Update To Local Search Results
Google confirms an algorithm update began rolling out to local search results at the end of November and concluded on December 8. This update involved a “rebalancing” of ranking factors…
How to Level up Your SEO Content Strategy
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
The Future of Semantic Search and Its Impact on SEO Results
Search engines are constantly adapting to the ways users browse for information online. Algorithms are tuned to understand the intent of the search, often reflected in the way we compose…
An Introduction To Python & Machine Learning For Technical SEO
Since I first started talking about how Python is being used in the SEO space two years ago, it has gained even more popularity and a lot of people have…
2021 Analysis of Top Ecommerce Platforms
HTTPArchive examined the data from over 13 million websites visits to ecommerce sites. The data provided insights into which ecommerce sites are most popular and what kinds of sites use…
OpenX Ad Exchange Fined By FTC For Targeting Toddlers
The United States Federal Trade Commission fined OpenX Ad Exchange $2 Million dollars for violating the Children’s Online Privacy Protection Act Rule (COPPA Rule) which requires parental consent before collecting,…
The Core Elements of Storytelling that B2B Can Learn from B2C
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Meet the One Rand Man, an…
Adobe Announces Free Creative Cloud Express
Adobe announced a free creative suite that contains the core functionality of Photoshop, Illustrator, and Premiere Pro. Creative Cloud Express is aimed at non-experienced users, comes with 1 Million free…
All In One SEO Vulnerability Affects +3 Million Sites
Security researchers at Jetpack discovered two serious vulnerabilities in the All In One SEO Plugin. The vulnerabilities could allow a hacker to access usernames and passwords and also perform remote…
What Can Search Results Tell Us About Black Friday and Cyber Monday?
For digital marketers who work in e-commerce or retail, Black Friday and Cyber Monday are two of the most important days of the year. These two days represent the kickoff…
A Guide to Optimizing for Google News, Top Stories, and Discover
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
How To Use AI To Build and Optimize SEO Internal Linking Structures
How your web pages link to one another is a crucial driver of search rankings. However, managing this internal linking can be a time-burning and mind-numbing task, so specialists put…
How To Set Up Google Analytics For Shopify
If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information…
Is It A Google Ranking Factor?
Keyword density has long been thought of as a ranking factor. Some consider it an essential piece to the SEO puzzle for achieving a Page 1 position in Google. Why…
7 Tips For More Engaging, Top Performing Instagram Carousel Posts
One of the biggest Instagram updates of the year was it becoming official that it’s no longer just a photo-sharing app. Now, you can do so much more on Instagram…
7 Steps To Outrank Your True SEO Competition
This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. Any good athlete knows the value of watching a competitor’s games to study their…
7 Things I Wish I’d Known Earlier in My SEO Career
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
SEO Trends 2022, According to 44 Experts [Ebook]
What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2022? This is the question we ask every year here at…
InMotion Hosting Server Failure
InMotion hosting suffered a major hardware failure on Monday December 13, 2021. The point of failure was the RAID array, which is the hard drives. The current status is that…
New Marketing Ideas, Strategies & Channels For 2022
Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options?…
How Do I Deal With Large-Scale Pagination Issues?
Today’s Ask An SEO question is pretty specific, and yet the issue and advice could apply to a lot of situations. Annika in Stockholm asks: “We have four sites with…
PPC vs. SEO: Which Is Right for Your Business?
So you have some money to spend on your next marketing campaign, but where do you begin? We know paid advertising is an effective way to drive immediate traffic, and…
You Need This 2022 Marketing Calendar [Free Templates]
Goodbye, 2021! Adios. Auf wiedersehen. Don’t let the door hit you. As we set fresh eyes on the year ahead, there’s one opportunity that’s always going to be there for…
cPanel Plugin Contains Log4j Vulnerability
The popular cPanel web hosting server control panel software recently issued a patch to fix a critical flaw in the log4j Java library discovered in part of the software used…
How To Improve Your SEO Strategy
How do you build an SEO and content strategy that targets intent? Why is it important to consider search intent? How do you show the right content to the right…
How To Think More Creatively About PPC
It’s easy to fall into a strategic rut in PPC. Maybe you’re just sticking to proven tactics instead of testing. You could be accustomed to using formulaic creative instead of…
Google Experiences Internal Issues During Indexing
Recently Google Search Console sent out numerous emails alerting publishers of redirect errors. However on Monday the official Google Search Central Twitter account updated the search marketing community that the…
Get to Know Google Analytics 4: A Complete Guide
Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year. This collection…
Ecom, Locom, or Informational: Google Tracks Locally and so Should You
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The majority of surveyed consumers say…
Using Google Trends To Optimize Your Content Strategy Timing [Podcast]
Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you…