8 Benefits of Cookies in Digital Marketing
Cookies have been around for a long time. You probably remember them from your last Internet browsing session: small text files that get stored on your device and help websites…
Do They Help Or Hurt Your SEO?
Early in the 2000s, reciprocal link building was a popular method to increase your search traffic and boost your backlink profile. Also referred to as “traded” or “exchanged” links, reciprocal…
11 Ways to Improve E-commerce Category Pages for SEO
If you’ve been doing SEO for a while, you’ll understand what I mean when I say category pages are a common area SEO and UX experts disagree on. And this…
How to Do Better, Lazier Keyword Research
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This post is an expansion on…
What Is Quora & How It Works
Quora is a highly ranked platform for asking and answering questions. The high-search visibility makes it a useful destination for building company awareness through answering questions. What Is Quora? Quora…
LinkedIn Lists Top 20 In-Demand Skills
LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings. Data in the report was…
How To Use Amazon Hidden Keywords To Increase Product Discoverability
Amazon is the biggest name in the game for selling products online. But with 1.9 million selling partners, the competition is fierce. To claim your market share, you need to…
How To Bring Your SEO & SEM Teams Together [Webinar]
Which team are you on, SEO or SEM? Do you feel like everyone is in this together, or does it seem like there are some independent islands where everyone is…
The History Of Social Media
The Merriam-Webster Dictionary defines social media as: “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal…
How Can We Encourage Older Consumers To Leave Reviews?
Today’s Ask An SEO comes from Kayle, who asked in a recent webinar: How can we encourage older consumers who are not well-versed with computers to leave reviews for us?…
How To Incorporate More Context In Your Social Media Content
Social media has become a part of our everyday lives. The many platforms have revolutionized the way we communicate. They provide quick access to information and entertainment at the touch…
How to Write a Blog Post (That People Actually Want to Read) in 9 Steps
Type a couple of hundred words and publish them somewhere—poof, you have a blog post. Or do you? If a blog post is published and no one reads it, is…
How to Measure Content Engagement — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to content engagement,…
How to Find a Website’s Keywords (Organic & Paid)
Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for…
Google Ads Enables Custom Conversion Values For Store Visits
Businesses using Google Ads to drive in-store visits now have more control over smart bidding with the ability to set custom conversion value rules. Conversion value rules allow businesses to…
16 Best Readability Checkers To Improve SEO Content
Have you ever tried to read something only to be put off by its difficulty? It happens to everyone, even the best educated and well-read people. Personally, I’ve tried to…
How To Set Them Up
Google Shopping ads are visual ads that appear when a user searches for a product on Google. Here’s an example of Shopping ads when a user searches for . Screenshot…
Picking The Right SEM Operation: Legits Vs. Hacks
Hello, my fellow search industry friends. I hope this article can help distract you for a few minutes and give you some respite while reminding you that not all elements…
Twitter Starts Testing An Edit Button
Twitter is internally testing an edit feature that will allow users to modify tweets for up to 30 minutes after publication, the social media company announced in a tweet. if…
Compare Vocabulary Differences Between Ranking Web Pages On SERP With Python
Vocabulary size and difference are semantic and linguistic concepts for mathematical and qualitative linguistics. For example, Heaps’ law claims that the length of the article and vocabulary size are correlative.…
Maximize Facebook and Google Ads Synergy With These 4 Steps
Do you run ad campaigns on various platforms? Google Ads and Facebook are two of the biggest advertising options in the industry, and many businesses use both for their ads.…
Google PageSpeed Insights Reports: A Technical Guide
Nothing is more frustrating than a slow website. Slow load times disrupt the overall user experience and have negative impacts on the conversion potential of your landing pages. From an…
3 Ways To Get More Push Notification Subscribers & Clicks (Examples)
This post was sponsored by Notix. The opinions expressed in this article are the sponsor’s own. Want to increase visits to your site? Hoping to continue nurturing visitors along their…
How to Get Started with Purpose-Driven Marketing
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Sustainable marketing, purpose-driven marketing, and corporate…
Google On Why Helpful Content Update Seems Quiet
Google addresses reports that the helpful content update has a minimal impact on search results, reminding everyone it’s still rolling out. After one week into the launch of the helpful…
Instagram Best Practices For Recommended Content
Instagram publishes new best practices for creators to follow to increase their eligibility for recommendations. Recommendations are photos and videos you see on Instagram from accounts you don’t follow. Recommended…
The 20 Minute Workweek Checklist
Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of your search presence and…
The Best Times To Post On Instagram
Instagram, like social media marketing in general, is an ever-evolving ecosystem. And getting the best Instagram engagement depends upon the industry you create content for and your target audience. On…
WordPress Releases 6.02 Security Vulnerability Update
WordPress released an update containing bug fixes and security patches to address three vulnerabilities rated as severe to medium severity. The updates may have been downloaded and installed automatically, so…
SEO For Ecommerce & The Future Of Google Shopping [Podcast]
Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do one without the other.…