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Adding unique, quality images can be a great help for SEO. Often, when you’re writing an article, it’s hard to find the right image to illustrate it – especially if…

Google recently published a podcast discussing what’s known as a crawl budget and what influences Google to index content. Both Gary Illyes and Martin Splitt shared insights into indexing the…

Refine Your SEO Strategy Once you’ve established your keywords, it’s time to refine your strategy: Create a keyword map. Analyze the intent of pages that rank. Identify questions that are…

In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and…

I’m sure you’ve heard the saying, “content is king”. Whether you love or hate the actual phrase – it’s kinda true. Think about every single thing that’s on your website.…

Quora is a highly ranked platform for asking and answering questions. The high-search visibility makes it a useful destination for building company awareness through answering questions. What Is Quora? Quora…

Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues…

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and time), knowing where…

You’ve noticed a drop in search volume. Is there a reason to be alarmed? Yes. You could be missing out on potential business opportunities. Every click your business misses out…

You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing…

Some people still believe that Facebook ads are not a good channel for generating conversions but that they drive many impressions and clicks of low value. This preconception comes from…

Over the past two years, several businesses have been moving to online models due to changing market conditions. Competition is heating up quickly in many sectors. Some businesses performed well…

Health care providers verified to provide abortions will now have a clear label in Google Search and Maps. Additionally, Google will only list verified facilities in the local search box…

A series of improvements to LinkedIn’s search system for posts will allow it to deliver faster and more relevant results within a simplified user interface. LinkedIn details the journey of…

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats! Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of…

Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it’s done right. Ryan Lee shares his tips & insights. The post ​​Marketplace Marketing, Management,…

Today, Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines. On its official search rankings update page, Google confirms…

Google updated the Education structured data documentation with new content guidelines and a manual action warning for sites that don’t conform with the new requirements. Education Q&A Carousel in Search…

For those who have been in SEO for some time, you may have heard of site taxonomy as it refers to the website. When you refer to a website’s structure…

The Internet Archive, also known as The Wayback Machine, suffered an outage around midnight east coast time on August 25th. Disappointed fans around the world who were unable to access…

Amazon is the biggest name in the game for selling products online. But with 1.9 million selling partners, the competition is fierce. To claim your market share, you need to…

Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see…

Twitter users will soon be able to filter out potentially harmful and offensive replies with the help of an automatic reply filter. The new feature was uncovered by app researcher…

Google Ads is beginning to roll out a tool that allows advertisers to self-upgrade eligible Smart Shopping and Local Campaigns to Performance Max. Earlier this year, Google announced it will…

Search engine optimization (SEO) is a marketing practice for increasing a website’s organic traffic through search engines. It consists of techniques in four key areas: keyword and content, technical SEO,…