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It’s no surprise that the professional world has seen one of the greatest reshuffles in history. Not only are people switching companies, they’re switching career paths. As these changes have…

How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote:…

Third-Party Cookies Are Going Away As you’ve noticed, GA4 will not track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons that third-party…

Are you looking to create an SEO strategy for your business? Don’t know where to start? Creating and executing your first SEO strategy can seem daunting and complicated. But, with…

Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. Accessible to anyone with a Facebook Page, Creator Studio makes it…

Picture your content as you do yourself. Are you carrying some baggage you could get rid of? Carrying something you want to keep but maybe want to repurpose or see…

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. An announcement that the migration is complete was published on…

In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with…

What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be…

Over 200 million people trust their websites to Wix. That’s a lot of people creating a lot of websites and putting up a lot of web content. And that’s why…

This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Wondering how you can easily beat your competition without adding another tool to…

In a world where many people offer services like SEO and Google Ads management, it is important to stand out and be as educated as possible. Seasoned veterans and new…

It’s not necessary to know how to code to be a good SEO. Coding skills are not a prerequisite for SEO competency, but additional skills always make one more effective.…

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning…

There’s a reason why WordPress is so popular: it’s relatively easy to use, offers a lot of functionality, and gives you many customization options. And it can be great for…

Remember what life was like before the internet was widespread? What would you do if you wanted to figure out who was the head coach of the 1986 Detroit Pistons…

YouTube is adopting another feature popularized on TikTok, making it possible to reply to user comments with a short video. Currently an experimental feature, YouTube’s new “comment stickers” are available…

Matt Mullenweg, the creator of WordPress, questioned why a revamp of the WordPress homepage and download page took weeks to almost finish when the same project would take one person…

What if you and your clients could look forward to video meetings instead of viewing them as a necessary evil? According to a Korn Ferry 2019 study, “89% of workers…

Publishers who updated to Yoast SEO 19.5 may have experienced more than they expected. Reports of fatal errors caused by the update soon began surfacing. Interestingly, the error appears confined…

What does it take to scale and run a successful enterprise SEO campaign? A crucial component of effective SEO is understanding the intent behind a search term. Your content strategy…

As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. This is reflected in Google’s continual focus on…

A Pew Research Center survey of American teenagers ages 13 to 17 finds Facebook usage is down as they gravitate toward video-centric social media apps. The percentage of US teens…

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…

Google’s Multitask Unified Model (MUM) algorithm is now capable of identifying when multiple high-quality sources agree on the same fact. This update to MUM is part of a more significant…

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at…