8 Tips To Grow Your Audience & Reach
Is attracting local holiday traffic important to you right now? Messages sent via SMS (or text messaging) have an open rate of 97%, according to a study from messaging platform…
Is Domain Name a Google Ranking Factor?
Let’s just say it: Exact match domains should be buried in a garbage bag right next to people who talk on their speakerphone in public. Remember when every domain used…
Is It a Google Ranking Factor?
The disavow tool, now located in your Google Search Console, enables you to tell Google not to count spammy links as part of your link profile. Following Google’s Penguin update…
How Long it Takes for Disavow File to Affect Rankings
Google’s John Mueller was asked in an Office-hours hangout about a bad outcome from using Google’s link disavow tool. They uploaded a disavow file and within days their rankings collapsed.…
Want to Learn About Bing and Search Ranking? Here You Go!
Many people are quiet when it comes to SEO for Bing because there’s not a lot of information about it. Funny thing is that many cutting edge technologies and techniques…
5 Simple Tips for SEO + Email Marketing Flywheels
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you haven’t been using email…
Jetpack Acquires WordPress Security Company
Jetpack, a division of the commercial arm of WordPress, Automattic, announced that it is acquiring the popular WPScan WordPress security suite company. WPScan provides resources that enable the WordPress and…
6 Key Considerations For Budgeting
Despite the rebranding at Meta – the company formerly known as Facebook – advertising options on Facebook and Instagram are expected to remain as we know them for the foreseeable…
My Most Difficult Lessons Learned
Until last year, I was part of an in-house SEO team for a huge ecommerce site, charged specifically with managing SEO data and insights. This included owning and developing internal…
3 Steps To Creating Paid Social Campaigns That Convert
What makes paid social campaigns effective? Where are your opportunities for improvement? On October 27, I moderated a Search Engine Journal webinar sponsored by Similarweb and presented by Amy Bishop,…
Google Best Practices Page For Embedded Videos Updated
Google updated it’s Google Search Central Video Best Practices help page to add an additional recommendation that will help Google find and index video content better and make it available…
How To Use Article Marketing To Improve SEO And Drive More Traffic
Sharing is caring – especially when it comes to content. A great article can have many lives, circulating across platforms and generating traffic for months, or even years, to come.…
Claim Your Google Business Profile Directly On Search And Maps
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool. With the new name comes an…
A Complete Guide for Local SEO
Google announced today that the name of its local listing platform, Google My Business (GMB), is changing to Google Business Profile. “Moving forward, we recommend small businesses manage their profiles…
Google Page Experience Algorithm Update Coming to Desktop
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results. This update is slated to launch beginning…
Timeline for bringing page experience ranking to desktop
Thursday, November 4, 2021 At I/O 2021, we previewed our plans to bring page experience ranking to desktop. Today we’re announcing more details, including the timeline for these changes. This…
How an SEO Fixed a Weird Crawled Currently Not Indexed Issue
A technical SEO published a case study of how he solved a curious Crawled Currently Not Indexed problem on his site. While the solution he found might not be universal…
How to Use Meta Descriptions for Greater SEO Impact
You can call meta descriptions the unsung heroes of SEO. They’re sometimes taken for granted because marketers don’t always appreciate their power as a factor in organic search traffic. Many…
How to Choose the Right Keywords for SEO
The keywords you choose can make or break your SEO campaign. If you make smart keyword choices, you’ll produce content with the potential to attract valuable organic search traffic month…
5 Common Local SEO KPIs And How To Measure Them
Be honest: Have you ever put together what you now know to be one of the worst SEO reports ever made? You know what I mean – a bloated 10-pager…
The 10 Biggest SEO Misconceptions
Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.…
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the existing version. One of the biggest problems with PageSpeed Insights is…
8 Essential Content Marketing Roles & What Each One Does
Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were…
Google’s John Mueller Q&A: 4 SEO Questions Answered
Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another. Mueller addresses questions sent in by people…
Google Rolls Out November 2021 Spam Update
Google’s Danny Sullivan confirms a spam-fighting algorithm update has started rolling out to search results and will be fully rolled out within a week. The rollout of the update begins…
Is It a Google Ranking Factor?
Does Google factor direct website visits into your search rankings? To be clear, direct traffic is where a person (or bot – we’ll get to that later) navigates directly to…
State of SEO: Top Insights [Podcast]
Would you like to get high-level leads? Who doesn’t! Using surveys as a lead generation and brand awareness strategy can be very effective. Join Shelley Walsh, Special Projects Editor at…
Should You Pay for Local Listings Management?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: Loren Javier It’s a…
Comparing Search Volumes for 72k Keywords [A Study by Ahrefs]
There are two sources of keyword search volume data that come directly from Google: Google Search Console (GSC) and Google Keyword Planner (GKP). We decided to compare the numbers between…
5 Huge Warning Signs Of A Bad SEO Or Digital Marketing Agency
Six of my seventeen years in digital marketing were spent at an agency. It’s where I learned the strategies that shaped who I am as an SEO today. More importantly,…