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Managing paid search and paid social requires plenty of strategic shifts. One of the biggest is understanding that paid search favors older entities while paid social favors new things. That…

Today’s Ask An SEO comes from Deimante, who asks: “Hello, I have a question regarding positions and impressions drop (Google Search Console). I have noticed the positions and impressions drop…

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric…

Google updated its Article structured data guidelines to reflect that they dropped the AMP requirement and changed the image guidelines for Top Stories eligibility. Three changes to the guidelines make…

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to capture attention. As marketers…

YouTube has added a new Podcasts “Explore” page that makes it easier to find podcasts. Although the addition was not formally announced, keen eyes noticed and called attention to the…

Thanks to modern technology, we live in an era of unprecedented connectivity, real-time updates, and incredible amounts of data at our fingertips. The irony is that despite access to reliable…

Instagram confirms it’s testing a new photo-centric feature called Candid Challenges, which shares similarities with the increasingly popular app BeReal. App researcher Alessandro Paluzzi uncovered Candid Challenges, a feature that…

PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume…

Google Search Console will start reporting on the Core Web Vitals (CWV) scores of specific URLs, in addition to aggregate scores for URL groups. What this means is more granular…

I’ll give you one guess about the answer to the titular question: Is getting an SEO certification worth it? It’s every SEO pro’s favorite response. That’s right: It depends! (If…

In this guide, you will learn about alternative text (alt text): what it is, why it is important for SEO, how to use it correctly, and more! This is a…

Maintaining the search presence for a website depends on multiple technical factors working correctly. This 20-minute SEO checklist provides a high-level overview of the state of your search presence and…

As SEO professionals and marketers, we tend to be obsessed with data. And rightfully so. Good, clean data can tell a story. It gives you insights into what happened and…

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning…

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what…

Every time someone enters a query into Google, the search engine applies a complicated equation to discover precisely what the searcher is looking for. All sorts of factors are included…

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign. However, the effort requires data to tell the story in a way that resonates with our…

Consumer needs and behaviors can change dramatically depending on the current economic climate. However, one thing always remains consistent: They always turn to SEO to help them survive and thrive.…

Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere…

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. According to Bloomberg, the U.S. Department of Justice could sue Alphabet, Inc, the search engine’s…