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As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next…

If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your…

SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never…

Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result,…

Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. Ginny Marvin, Google’s Ads Liaison,…

The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will…

Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue is unknown at this time. Google…

Do you need insight into your Twitter engagement? Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations. Continue reading to find out…

There’s an old maxim in the marketing world, “content is king.” This has been true as long as search engine optimization has been around, and probably dates back even further…

In the search engine optimization business, we spend so much time thinking about Google algorithms, sitemaps, and backlinks that we sometimes lose sight of the primary goal: providing useful information…

In 2021, China surpassed one billion internet users, making it the biggest online market in the world. But as global businesses seek to gain a foothold in this rapidly growing…

Hate it or love it, social media is an unavoidable part of online marketing. With an effective social media strategy, brands can bring in new customers, nurture trust with their…

As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business. Some common ways we…

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before…

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the…

Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. This question is addressed in the latest installment…

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. A product manager at YouTube clears up misunderstandings about who reviews an appeal,…

Knowing how visitors are engaging with your website can provide your brand with invaluable insights. Are users finding what they’re looking for right away? Where and what are they clicking?…

WordPress 6.0.1 maintenance release is now available, which comes with dozens of bug fixes and is recommended for keeping your site running optimally. WordPress 6.0.1 Maintenance Release WordPress periodically releases…

Google offers an AI image classification tool that analyzes images to classify the content and assign labels to them. The tool is intended as a demonstration of Google Vision, which…