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Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. URL length is the topic…

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. If the questions asked by SEOs are…

Google announced a change to several structured data types. This change affects the requirements for the HowTo, QAPage and the SpecialAnnouncement structured data. The guidance didn’t come with examples, which…

SEO is renowned for misinformation, misunderstandings, and misconceptions. This is in no small part due to Google being somewhat of a black box in order to try and limit the…

Google’s John Mueller answered a question in the SEO Office-hours hangout about whether a security vulnerability had any effect on SEO. He said technically it’s not an SEO issue. But…

Hello SERP sorcerers, tech SEO specialists, and link building extraordinaires! It’s almost Halloween, and we didn’t want it to pass by without sharing some spooky stories. But not just any…

As paid search managers, sometimes we don’t have all the tools we need to do our job. Even simple tasks like Google Ads pacing can be much harder than they…

Google’s John Mueller answered an Office-hours hangout question about what to do about web pages for products that are temporarily out of stock. The person asking the question wanted to…

This post was sponsored by Adex. The opinions expressed in this article are the sponsor’s own. Did you know that bots can gulp a significant part of your advertising budget?…

SaaS is a fantastic niche that allows for a lot of creativity and testing when it comes to content creation in SEO. This is because of how different user journeys…

What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins today with an unexpected name change. The company formerly known…

The Yoast SEO WordPress plugin is certainly a popular and good option for numerous reasons. Even so, it has plenty of viable alternatives you might not know as much about.…

Google’s John Mueller answered a question about a site that lost it’s rich results display and wanted to know why Google took them away and if the rich results would…

Online shopping and ecommerce adoption picked up major speed throughout the pandemic. Both online selling opportunities and competition are greater than ever before. And making sure you’re using the best…

Have you checked your website’s health lately? Your website might look great on the outside, but have you checked deeper? A healthy website is more than just a good-looking site.…

HTTPArchive published real-world statistics of Core Web Vitals performance of major CMS platforms that showed many open source and commercial platforms making gains in Core Web Vitals performance. The most…

This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own. Managing paid campaigns is a lot like driving a car: starts off overwhelming, but…

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re…

All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts. This marks the first time that link sharing on Instagram…

Want to identify high intent keywords using methods that work? Would you like to implement a simple, powerful keyword technique that allows your target audience to find you faster? Join…

Google ranking factors are usually a hot topic of debate in the SEO industry. While Google has confirmed a few ranking factors and signals, there is a lot of speculation…

It happens every year – the holidays sneak up on us. Whether you end up scrambling to find the right gift for someone or rushing to ensure the perfect products…

The need to decrease cost per acquisition (CPA) has increased significantly as Google Ads continues to mature, leaving many marketers wondering: What tools do I have to reduce Google Ads…

Landing a spot on the Explore page is the best free exposure you can get on Instagram. Explore is a discovery engine that helps users find new content, and getting…