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What Are The Creative Requirements For Responsive Display Ads
Display ads are no longer the remarketing afterthought they used to be. A powerful creative matched with clever targeting can inspire transactional desire, as well as prequalify prospects with important…
7 Types of Marketing Big Brands Use To Boost Business
If you started researching marketing types, you must have come across numerous names and definitions that make it clear that marketing has numerous derivations. Marketing is the process of planning…
13 Tips to Create Great Content That Ranks
Over the past few years, we’ve grown the Ahrefs blog from ~5,000 to ~317,000 monthly search visits. How did we do it? Essentially, we’ve found a content creation method that…
A Complete Guide for SEOs
URL parameters or query strings are the part of a URL that typically comes after a question mark (?) and are used to pass data along with the URL. They…
5 Tips To Improve Your Content Strategy
Every digital marketing strategy relies on a number of elements to ensure its success. For a holistic campaign, you’ll need to consider how you’ll approach email marketing, paid search, social…
How We Increased Organic Traffic by 65% Using Keyword Research Working Sessions
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. For many of us, there is…
How To Safely Try New Strategies
When it comes to your small business, are you comfortable with taking risks? Have you ever experienced the thrill of successfully trying new marketing channels because of your competition? Maybe…
YouTube Reduces Length Of Copyright Dispute Process
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims. Now, if you receive a copyright claim that results…
Google Clarifies Title Tag Guidance
Google updated the Search Central guidelines for controlling how it displays title tags in search. The update didn’t change the guidance itself, but it did make it substantially more straightforward…
10 Shopify Store Examples To Inspire Your Ecommerce Strategy
You’ve done the hard part – you’ve developed a product, bought the domain name, found the manufacturer, and your inventory is set to go. Unfortunately, without a functional and, yes,…
How To Connect Your YouTube Channel To Shopify
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube. This launch makes it possible for…
How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Spongebob and Patrick. Batman and Robin.…
7 Reasons Why SEO Is Crucial for Amazon FBA Businesses
It goes without saying that to be successful as an Amazon Fulfillment by Amazon (FBA) business, you need to rank high on search results pages (SERPs). This is where search…
5 PPC Advertising Lessons From A B2B Growth Marketer
As a primarily organic marketer, working for an ad tech brand has been one of the most amazing phases of my career. When I joined Optmyzr a little over two…
8 Elements Of A Successful Content Strategy
When it comes to content marketing, everything you do needs to be part of a larger strategy designed to achieve specific targets. More sales, more leads, more page views –…
Instagram Adds In-Chat Payment Feature
Instagram announced a new “Payments in Chat” feature today via Meta’s Newsroom. This will allow consumers to purchase directly from qualified small businesses’ direct messages on social media. This addition…
Google Ads Creative Studio Now Available To All Advertisers
Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. Delivering relevant ads to customers at scale is prohibitively…
The 11 Best Image Search Engines
These days, the humble image search is not so humble anymore. You can find almost any kind of image imaginable with the tools waiting at your fingertips. Need a high-quality,…
Snapchat Launches On Desktop For Premium Members
Snapchat is now available for the first time on desktop browsers as a bonus feature for Snapchat+ subscribers. Launched in June, Snaphchat+ is a paid offering that allows people to…
How To Find Talented Writers To Fuel Top Quality Content Creation
For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems…
9 Things To Optimize On An Ecommerce Site To Drive Sales
When your ecommerce sales need a boost, it can be difficult to know where you should focus, what to change, and how an optimized site should function. Below is a…
5 Tips for Finding Untapped Keywords
Most people start keyword research by entering a few broad seed keywords into a popular keyword tool, then checking keyword ideas. There’s nothing wrong with this process because it makes…
7 Tips For Building SEO + UX-Minded Navigation
As digital marketers, it can feel like we’re chasing metrics that continuously move. While arduous to some, it’s a passion for others. Either way, we’re always looking for the next…
7 Essential Insights For SEO Client Reports
If you’re managing SEO for clients, then you know how important it is to deliver accurate and insightful reports. You’ve done the work, now you have to show it. Your…
A Checklist For Essential Year-Round Tasks
SEO is a big discipline. Without structure and planning, a lot of time and dollars can be wasted or used inefficiently. A lot of SEO activities are started and never…
6 Reasons Why Blogging Is Still Important For Marketing
Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result,…
Google Confirms Bug Affecting Ads & Analytics Reporting
Google confirms there’s a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. Ginny Marvin, Google’s Ads Liaison,…
Everything You Need To Know
The SEO field has no shortage of acronyms. From SEO, to FID, to FCP (First Contentful Paint), to INP – these are some of the more common acronyms you will…
Google Confirms Ongoing Issue With Its Search Index
Today, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing issue affecting a large number of sites. The cause of the issue is unknown at this time. Google…
Twitter Analytics – Uncover The Best Twitter Marketing Insights
Do you need insight into your Twitter engagement? Twitter Analytics allows you to dive into the data behind your top Tweets, audience growth, and conversations. Continue reading to find out…