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10 Reasons You Need A Long-Term Content Strategy
It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end…
Former Google CEO Describes ‘Brutal’ Review Process For New Projects
Former Google CEO Eric Schmidt shares details about the “brutal” review process employees had to go through when pitching ideas for new products. During a Q&A session at the Collision…
SEO Tips For Expanding Into German-Speaking Markets
So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer base, Germany is an…
Small Business Search Trends On The Rise In 2022
A new report from Semrush reveals searches related to small businesses, particularly ‘opening’ a small business, are on the rise. The report details the business categories and specific search queries…
What Is Localism and How Does it Relate to Local SEO?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Local search marketing is a form…
How We Create The Perfect SEO Brief That Aligns Teams
Does aligning SEO goals with multiple teams and departments feel like herding cats? To add fuel to the ever-extending timeline, you may have uninformed stakeholders who also need to provide…
7 Methods To Research & Analyze Your Audience For SEO
When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product,…
YouTube Disables Hidden Subscriber Counts
As part of a more significant effort to fight creator impersonation across the platform, YouTube has stopped allowing channels to hide the number of subscribers they have. Hiding subscriber counts…
How To Safely Try New Strategies
Are you comfortable taking risks with your small business? Do you enjoy the comfort of your existing, reliable campaigns? Or would you like to experience the thrill of successfully implementing…
Inflation’s Impact On Ad Spend Detailed In Merkle Report
The leading technology and data-driven customer experience company, Merkle, released its quarterly Performance Media Report last week. Research from the past quarter shows valuable insights into marketers’ priorities, challenges, and…
64.2% Of Sites Use WordPress
WordPress continues to dominate the content management systems (CMS) market and is currently used by 64.2% of websites that have a CMS, according to data from W3Techs.com. Shopify is a…
When Your SEO Competitors Don’t Match What You Know
You know your competitors, and you’re not going to let some damned SEO tool tell you different! Hey, I’ll give you the first part, but there are a lot of…
Bulk Loading Performance Tests With PageSpeed Insights API & Python
Google offers PageSpeed Insights API to help SEO pros and developers by mixing real-world data with simulation data, providing load performance timing data related to web pages. The difference between…
8 Useful Tips When Planning For Your SEO Marketing Budget
One of the most challenging job functions marketers need to tackle is creating a budget. Before any marketing campaign or strategy can be carried out, budget planning is the basic…
14 Best Free Chrome Extensions for SEOs (Tried & Tested)
SEO-related Chrome extensions can help you work faster and smarter. I’ve tested a few dozen popular free Chrome extensions and included 14 of the most useful ones in this article.…
Top Ways To Get Higher Quality Reviews
Worried about the online reputation of your local business? Are you happy with the reviews? Wondering how you can better meet your customer’s expectations and get closer to five stars?…
13 Must-Have Elements Of An Exceptional Blog Post
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t…
How To Create Your Instagram Content Plan
Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans can help guide how you…
How Should You Optimize Your Content?
People turn to Google for just about everything these days. Whether it’s to buy something, learn about something in-depth, get a quick answer, or simply pass the time, Google is…
U.S. FCC Commissioner Requests Google & Apple To Ban TikTok
The United States Federal Communications Commission (FTC) commissioner accused TikTok of harvesting user data and called on Apple and Google to remove TikTok from their respective app stores. China Access…
SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The most exciting thing about visual…
On-Page SEO Or Link Building?
Today’s Ask an SEO question comes from Taha in Chicago, who asks: My question is on ecommerce SEO. Currently, I am working as an SEO Executive for an ecommerce brand.…
Top 10 Content Management Systems In 2022
Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers…
10 Key Steps To Ranking Higher In Google Maps
You’re searching for a lunch spot in an unfamiliar neighborhood, or you need a mechanic to assist with an unexpected flat tire. Where do you look? If you answered Google…
6 Reasons To Use Enterprise SEO Strategy for Your Business
Running a business is one of the best ways to create wealth. Furthermore, as a business owner, you’ll have the freedom to manage your schedules and do what you like…
Drive Online Sales With These 5 Search Optimizations
Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first…
7 Steps to Create Search-Optimized Content
Search engine optimization (SEO) is a lot more than just writing. However, you can’t have SEO without writing. It’s a crucial aspect that helps you show up in the search…
6 Common Hreflang Tag Mistakes Sabotaging Your International SEO
Correct hreflang tags are critical to international SEO success if you run your business across multiple domains targeting different languages or regions. When hreflang tags are missing, or incorrectly used,…
5 Search Concepts You Need To Know
“Our SEO program would be so much more successful if only our CIO understood…” As the executive responsible for the management, implementation, and oversight of information and technologies in your…
How To Use Google’s Structured Data Markup Helper
If you drill down to the very core, every search engine optimization (SEO) strategy has the same aim: convincing Google your webpage is the best answer to a user’s query.…