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What Is IMC? Integrated Marketing Communications Explained
Integrated marketing communications is a requirement for long-term marketing success. The effectiveness of all your marketing campaigns largely depends on it. One can easily get lost in what it entails,…
How To Find And Fix Internal Links
If you manage a website, it’s important to check for broken internal links regularly. Broken internal links can frustrate visitors and cause them to leave your site. They can also…
Manager Account-Level Reporting Now Available In Google Ads
Agencies, enterprise-level, and multi-accounts rejoice! Streamlined reporting dashboards for all your accounts are now in one view. Google is rolling out Manager Account (MCC)-level reporting for all Google Ads users.…
Is Google Search Worse? Many Seem to Agree
A member of Reddit asked if Google search was becoming worse and thousands of others responded overwhelmingly that Google search was not showing what they were looking for. The SEO…
Getting Started With Google Shopping’s Free Product Listings
The Google Shopping platform allows users to search millions of products across thousands of stores to find the item they are looking for in seconds. With a tagline that emphasizes…
Brave Search Launches Discussions To Provide Better Search Answers
Brave announces a new feature called Discussions intended to eliminate the shortcomings of traditional search engines by surfacing more results from web forums. Discussions augments results in Brave Search with…
YouTube Expands Shorts To More Surfaces On Mobile & Desktop
YouTube begins displaying Shorts videos on more surfaces on mobile and desktop, including a dedicated carousel in the trending section. Expanding the visibility of Shorts has the potential to amplify…
Google Releases Annual Search Spam Report
Google has published its annual report on search spam revealing SpamBrain, a machine learning-based spam identification system, took action on six times as many spam sites in 2021 as it…
Can AI Perform SEO? Experimenting With OpenAI’s GPT-3
AI (artificial intelligence) technology has made tremendous progress in recent years. It is now possible to assess its capacity to perform specific tasks such as generating text, images, and sound.…
Drupal Warns of Two Critical Vulnerabilities
Drupal announced two vulnerabilities affecting versions 9.2 and 9.3 that could allow an attacker to upload malicious files and take control of a site. The threat levels of the two…
Your First Three SEO Tests — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Emily Potter, Head of Customer Success…
What Is Marketing Automation & How to Get Started?
Marketing automation is a must for any marketer, no matter the size of their company. It doesn’t matter whether you sell products or services. Those who ignore marketing automation are…
TikTok Introduces Interactive Add-Ons For Ads
TikTok now allows advertisers to incorporate interactive add-ons to in-feed ads. These interactive elements, which include popups, gestures and stickers, are intended to help brands attract and engage viewers. The…
3 Huge Reasons Why Negative Reviews Help SEO
This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own. You get that notification of a new review in your inbox. Next, you hold your…
Proven Ways To Improve Organic Marketing Workflow Efficiency
As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for.…
Instagram Changes Ranking Algorithm To Favor Original Content
Instagram’s home feed ranking algorithm is receiving an update that’s designed to boost the visibility of original content. Head of Instagram, Adam Mosseri, announced the ranking change is one component…
Impactful SEO with Small Teams
SEO is taking on greater importance in the marketing strategies of brands large and small. In fact, in a 2021 survey of BrightEdge customers, 75% of respondents indicated that the…
The Importance Of First Party Data Activation [Podcast]
Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing & sales? What about…
SEO Bright Now: April 18, 2022
Less than a decade ago, it was possible to rank on the first page of Google with little more than a block of mediocre content and a handful of spammy…
How we fought Search spam on Google in 2021 | Google Search Central Blog | Google Developers
Thursday, April 21, 2022 In 2021, the world searched for how to heal and how to come back stronger. To help people find helpful information on questions big and small,…
Stay Calm & Keep Tracking
On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers…
Top 7 Reasons Your Law Firm Should Hire an SEO Professional
As a lawyer, you should know that search engine optimization (SEO) is essential for your success. You have to get the word out about your law firm by implementing an…
Gutenberg 13.0 Previews WordPress 6.0 Improvements
WordPress released Gutenberg version 13.0 which includes numerous improvements that bring it several big steps closer to becoming the easy to use website builder it is intended to be. This…
A Complete Guide to Competitive Intelligence
In the business world, risks and opportunities are everywhere. For example, an industry trend may be sweeping the market for a limited time and favor early adopters, while a competitor…
4 Key Areas Of International SEO Focus For Entering A New Market
It makes sense that businesses successful enough to grow to the enterprise level might one day go international. For the business owner, it’s an exciting and intimidating prospect. You have…
There’s A New Way To Create Custom Columns In Google Ads
Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when…
Brave Browser Now Bypasses Google’s AMP Pages
Brave aims to rid AMP from its web browser with a new feature called De-AMP, which ensures users visit a publisher’s URLs instead of Google’s. De-AMP will be enabled by…
Video Aids 95% Of Enterprise B2B Buyers In Conversion [Survey Results]
When it comes to engaging and converting B2B buyers, video is an essential tool in your marketing arsenal. Fully 95% of B2B buyers say video plays an important role in…
A Complete Guide & Steps To Success
With more than 1 billion active users in 2022, the phenomenon that is TikTok has captured the attention of marketers and brands. Since its start in 2016, the social media…
200+ Terms & Definitions You Need to Know
Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you…