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8 Stories Of Hope From The SEO Community
February 23, 2022, was a regular Wednesday for Ukrainian marketers and SEO specialists. We had our morning coffees and did tech audits, built some links, and revamped a couple of…
Optimizing website performance with a Search Console bubble chart | Google Search Central Blog | Google Developers
Wednesday, April 06, 2022 Analyzing Search performance data is always a challenge, but even more so when you have plenty of long-tail queries, which are harder to visualize and understand.…
How To Visualize & Customize Backlink Analysis With Python
Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to get a list of…
To Disavow or Not Disavow? And Other Toxic Backlink Questions
It has been 10 years since Google first introduced its disavow tool, giving site owners more control over the impact of toxic links pointing to their websites. But since that…
Twitter Confirms It’s Working On An Edit Button
Twitter confirms it’s working on an edit button and will begin testing it with select users in the coming months. This was announced last night after Tesla CEO Elon Musk,…
7 Ps, 4 Cs, & Other Things You Need to Know
The marketing mix is a system of interconnected elements used to bring products or services to the market and effectively communicate them to the target audience. This concept is often…
15 Digital Marketing ROI Metrics You Need To Know
Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has…
How To Scale Content Marketing & Improve Organic Search Rankings
How ContentMarketing.io Helps Businesses Succeed With Outsourced Content Marketing ContentMarketing.io doesn’t just churn out one piece of content to the next to help their clients get results with their content…
How to Learn SEO (Complete Roadmap)
Learning SEO can seem overwhelming. It’s a complex topic, and the industry is rife with misinformation. But with a bit of time, effort, and the right roadmap, it’s something that…
Path To Next Generation Search
Google announced a breakthrough in the effort to create an AI architecture that can handle millions of different tasks, including complex learning and reasoning. The new system is called the…
Why Do Aggregator Sites Outperform The Original Source On Google?
This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy…
9 Amazon Copywriting Tips For Higher-Converting Titles & Bullets
Like Google, writing for the Amazon marketplace has its quirks and best practices to help more potential buyers find your products. If you want to ensure that potential customers easily…
A Complete SEO Checklist for Website Owners
Search engine optimization (SEO) is a broad discipline where it can be easy to get stuck or caught up in details. Sure, the specifics matter – but a top-down approach…
5 Reasons To Learn To Code Google Ads Scripts Now
When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until…
10 Best SEO Tools for Auditing and Monitoring Your Website
Search engine optimization (SEO) is a never-ending process. It seems like every time you optimize your site, Google launches a new algorithm, and you must start all over again to…
Does Google Treat Unlinked Mentions Like Links?
In a Google SEO Office hours hangout, someone asked Googler John Mueller related the situation of articles talking about his site but that the mentions of the brand name or…
How to Combine SEO & Content Marketing for Amazing Results
Content marketing and SEO are often seen as synonymous, but that’s not the case. While it can be difficult to differentiate between the two in some instances, the truth is…
Google’s Hummingbird Update: How It Changed Search
Google Hummingbird was a rewrite of Google’s algorithm that consciously anticipated the needs of searching on mobile devices, in particular by enabling conversational search. Hummingbird set the stage for dramatic…
Core Web Vitals: Finding Common Ground Between SEOs and Developers
Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do we start conversations and…
Stick a Fork in Them; They’re Done
In 2012, Google’s Matt Cutt published his now-infamous post proclaiming that guest blogging for SEO was “done” because it had “just gotten too spammy.” In 2022, I think you can…
The Truth About Duplicate Content
One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a duplicate content penalty. You…
How the Google Search Algorithm Works
Google’s search algorithm is easily one of the most influential technologies ever created. With an estimated 5.6 billion Google searches per day, it’s safe to say Google has a heavy…
Out Of Stock Products May Impact Search Visibility
Google may reduce the visibility of a product page if the item for sale is listed as out of stock on the retailer’s website. This is stated by Google’s Search…
How To Find and Fix Orphan Pages (the Right Way)
Quicksand awaits unsuspecting SEOs when they start working on a website with a long history. These pits of technical site errors, littered by several generations of previous agencies, slow down…
Tech Companies Rally to Help Ukraine
As the world watches the Russian invasion of Ukraine taking place in real time, leading tech companies have launched initiatives to support Ukrainians as they resist Russian aggression. From combatting…
ACF WordPress Plugin Vulnerability Affects Up To +2 Million Sites
Missing authorization vulnerability …allows a remote authenticated attacker to view the information on the database without the access permission. This kind of vulnerability allows an attacker to attain access to…
Google Introduces Retail Search for Ecommerce Sites
A new solution for ecommerce sites provides Google-quality search and recommendations on retailers’ digital properties. Google Cloud has announced the release of Retail Search, a tool designed to give retailers…
Is It Still Worth Getting A Digital Marketing Degree?
So you want to be a digital marketer. Whether you have aspirations to start a career in digital marketing or want to switch up your current career trajectory, your new…
8 Q1 Local Search Developments You Need to Know About
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A constant stream of developments and…
The Basics of Lawyer SEO and Online Marketing
In today’s digital world, many businesses are looking to grow their brands online, and law firms are no exception. Lawyer search engine optimization (SEO) marketing, when effectively implemented, can generate…