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Blue Ocean SEO Strategy — Whiteboard Friday
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re familiar with the blue…
14 Universal Digital Marketing Skills You Can’t Ignore
Social media marketing, search engine optimization, email marketing, marketing automation… the list of digital marketing specializations goes on and on. Of course, they are all different. Yet when you do…
Get Content Crawled & Ranked Faster: 5 Expert Tips [Webinar]
Want to rank faster and get more visibility for your written content? Would you like to know what’s slowing everything down? By understanding how your content gets seen and crawled…
TikTok Has A New Way For Advertisers Reach Users
The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for advertisers as a way…
Meta Expands Ad Formats And Tools For Small Businesses
Small businesses are getting the attention they deserve from Facebook parent company Meta. During National Small Business Week, Meta announced new ways for SMBs to take advantage of lead generation…
10 Creative Infographics & Why They Work [With Examples]
Infographics are now commonplace in marketing strategies. In fact, 45% of marketers already use this medium, and 38% plan to use it for the first time in 2022. However, despite…
Meta Expands Reels Monetization With Monthly Challenges
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. Through an update to its Reels Play Bonus program,…
9 Creative Ways To Use Google’s Keyword Planner Tool
One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices.…
Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is…
6 Best Link Building Services To Improve Search Traffic in 2022
Search engine traffic is the percentage of individuals (traffic) who visited your website or webpage. Generally, web analytics programs or tools help calculate a site section or web page’s search…
Why Do Core Web Vitals Scores Always Change?
John Mueller answered a question in the SEO Office-hours session about why the core web vitals scores keep changing even though the web pages themselves have not changed. There are…
Why Keyword Research Is Useful for SEO & How To Rank
Search engines have moved away from matching keywords in search queries to keywords on webpages, a process that accelerated in 2012 with the introduction of the Hummingbird update. The impact…
Technical Issues Usually Not a Trigger for Core Update Problems
Google’s John Mueller affirmed that technical issues don’t generally cause a ranking loss after a core update. Mueller said that core update ranking problems are more associated with quality issues…
Getting Started With Multilingual Website Tags
Often, the best practices of SEO don’t give us a direct ranking signal boost from Google, although they help drive significant traffic to our website. Herflang tags are a perfect…
Meta, Adobe Partner On Free Training Program For Small Businesses
Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. This year-long initiative will combine skill…
YouTube Live Streamers Can Redirect Viewers To Other Channels
YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. Cross-channel live redirects are functionally similar to Twitch raids, which allows…
7 PPC Community & Google Team Insights
Google has added many automated tools over the past years including Smart Bidding, Responsive Search Ads, and close variant keywords. Performance Max campaigns are the latest addition to this increasing…
4 Tips For Getting Your Story On The Local News
Building your brand via local media coverage and news websites can provide substantial benefits for your business – online and off. Google and other search engines place great value on…
7 Writing Tips To Optimize Content for Your SEO Campaign
Everyone wants their product and website to show up on Google when a potential customer searches for something. This is why search engine optimization (SEO) copywriting is a highly important…
New Details of WordPress 6.0 Reveal Major Improvements
WordPress published a long list of improvements coming to WordPress 6.0. This article focuses on important changes coming to the block editor that will make designing web pages and websites…
12 Actionable Steps to Drive Newsletter Growth with SEO Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. At Brafton, we’ve found our newsletter…
How To Set Holiday Hours On Your Google Business Profile
Setting holiday hours on your Google Business Page is an easy way to ensure customers never face the disappointment of finding your location closed when they expect it to be…
Google Patent for Modifying Results Based on Generic Ratings
Bill Slawski recently called attention to a patent that describes a way to apply generic ratings to content as part of a process of modifying search results. The patent applies…
Leveraging SEO for Site Search Helps Deliver Customer Satisfaction
When it comes to finding information on your website using the built-in search feature, customers bring their experience with them — they expect the quality of results and ease-of-use they’ve…
How Accurate Are the Search Traffic Estimations in Ahrefs? (New Research)
One of the most common use cases of Ahrefs is to check how much organic search traffic a given website (or webpage) gets. It is widely known that the search…
HubSpot WordPress Plugin Vulnerability
WPScan and the United States Government National Vulnerability Database published a notice of a vulnerability discovered in the HubSpot WordPress plugin. The vulnerability exposes users of the plugin to a…
How to Create a Buyer Persona for Your Business
Looking to create a buyer persona for your business? You’re in the right place. Many companies have experience creating buyer personas. It’s usually done after a day of brainstorming in…
How Product Information Management (PIM) Helps
Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if some of them have…
6 Best Niches for Affiliate Marketing in 2022 (Profitable and Uncompetitive)
Everyone knows that niches like fitness, travel and tech are lucrative affiliate marketing opportunities. But big broad niches like this are also fiercely competitive, making it hard for new sites…
We Paid Over $5000 For Link Building – What Happened?
This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost…