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Marketing vs. Advertising: What’s the Difference? (10 Examples)
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through the following: What marketing…
Yandex Warns Debt May Affect Ability To Continue Operating
Russia’s largest search engine, Yandex, issued a warning March 3, 2022 stating that there are two possible scenarios that could threaten continued operations. Yandex stated that it could operate for…
7 Content Marketing Tips For Financial Services Brands
Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector…
SEO Community Support For Ukraine & How You Can Help
with Brock Cooper Ukrainian streets once filled with the laughter of children and hurried walks of people heading to work are now abandoned. Workers of all kinds have had to…
Google Ads Has A New Way To Measure Offline Leads
As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of…
Leading In SEO Through The Data Science Revolution: A CTO Q&A
Marketers have more data available to us than ever before – and it’s never been more challenging to get to the heart of it. There was a time not that…
Is It A Google Ranking Factor?
When you register a domain, the registrar has your identifying information. However, you can choose domain privacy protection if you don’t want the names, addresses, phone numbers, etc. of website…
Google Page Experience Update – Desktop Rollout Complete
Google confirms the page experience update finished rolling out to desktop search results. Now it’s time to assess the impact. The update started rolling out on desktop on February 22,…
Use These 3 SEO Metrics To Measure Your Content Marketing ROI
Proving ROI for SEO isn’t easy. It’s one of the main reasons people are not as bought into SEO as they are with other marketing channels. It’s not like paid…
Best Practices for Adding Reviews to Your Website To Boost SEO
The first-ever website was launched in August of 1991. Fast forward to 2021, and now, there are well over 1.8 billion websites on the internet, according to Statista. With so…
Metaverse Marketing Myths, Musts & Mantras #WAGMI
When brands like JP Morgan, Nike, Playboy, Adidas, and McDonald’s enter the metaverse, do we all jump in? Or are we already in, and we don’t even realize it? Image…
What It Is & How It Works
The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that can lead to business…
How to Become a Successful Content Creator
I am a content creator. I create content—mainly blog posts—for the Ahrefs blog, which generates around ~300,000 visits per month (from Google alone). How did I become a content creator…
2022 SERP Feature Trends & Tips For A Better SEO Strategy
Do you know which SERP features are trending in your industry? Is your business showing up in those SERP features? Are you optimizing for the factors that will generate the…
Guide to Social Media Metrics
Social media metrics like engagement, reach, audience growth, and many others are essential for measuring and improving the effectiveness of your marketing campaigns. They are relevant to all outcomes, whether…
Intergrated Marketing Campaigns | BrightEdge
What is an integrated marketing campaign? As marketers we distinguish between campaigns in different channels, because of differences in format, cost, frequency and dozens of other variables. Often, marketing staff…
Twitter Transparency Report Discloses Impact on Member Accounts
Twitter issued it’s six-month Transparency Report revealing what countries are making the most information requests, Twitter revealed facts about policing members for rule violations and a surprising trend in accounts…
Google Search Trends Show How Customer Expectations Are Changing
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from…
How Content Marketing Helps Non-Profits Achieve 3 Important Goals
Though content marketing is most often associated with for-profit businesses and companies, non-profit and non-governmental organizations (NGOs) rely on content marketing to get found online, too. I can guarantee that…
How To Migrate A WordPress Site From One Host To Another
Thinking of changing hosts but not sure how to migrate a WordPress site from one host to another? They say that moving house, getting married, and changing jobs are the…
How Often Should a Business Post on Instagram for SEO?
Instagram gets 2.9 billion visits monthly, and 81 percent of these users go there to research services and products. For business owners like you, Instagram offers ample opportunity to reach…
Facebook Report Reveals Most Popular Posts and Pages
Facebook released it’s quarterly Widely Viewed Content Report. The report shows what kinds of content users shared the most, giving an idea of the kind of content that does well…
A Complete B2B SEO Strategy Guide for 2022
If you own a business that offers goods and services to other businesses (like we do here at Ahrefs), then you’re probably wondering how to get your products/services in front…
How To Rank More Content In Less Time [Podcast]
Looking for easier, faster ways to propel your site to the top of Google? They say that tons of high-quality content mean a higher search rank. A higher search rank…
How to Measure the Impact of Content Based on Intent
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it comes to measuring the…
Here’s Why You Should Prioritize Internal Linking in 2022
Internal linking features in most SEO strategies, but the reality is it’s rarely prioritized highly enough. SEOs often focus on other tactics while failing to realize the true potential that…
4 Useful Tips To Make Keyword Rank Tracking More Efficient
This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own. How do you know which keywords are bringing the most visits to your…
3 Ways To Find Hidden Spam Links & Text On A Webpage
Every website on the Internet, no matter how small or large, is under some form of attack by a user-generated content spammer or a spambot. Increasingly, many of the attacks…
Should I Create A Landing Page For Each URL & Link To My Main Site?
This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords…
Do They Help Or Hurt?
Local SEO can be a winner for so many types of businesses. Whether you have a brick-and-mortar or a service-based business, you know that many of your potential customers will…