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WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations
Security researcher at Automattic discovered a vulnerability affecting popular WordPress backup plugin, UpdraftPlus. The vulnerability allowed hackers to download user names and hashed passwords. Automattic calls it a “severe vulnerability.”…
The Simple Guide to Building a Martech Stack
There is no one marketing tool that can handle all marketing processes and enable team collaboration at the same time. And even if there is, it won’t be the best…
Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever
Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the web gets indexed. This…
How Google Crawls Pages With Infinite Scrolling
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during…
15+ Technical SEO Interview Questions for Your Next Hires
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular…
10 TikTok Marketing Tips & Best Practices
TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage…
Is Author Expertise Important To Google’s Algorithm?
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines. John answered that he…
The Professional’s Guide to SEO: Link Building Sneak Preview
We’re developing a brand-new SEO guide for you — The Professional’s Guide to SEO, designed as your next-step resource once you’re comfortable with the baseline provided by the Beginner’s Guide…
7 SEO Conferences (Online and Offline) to Attend in 2022
These online and offline SEO conferences will get you thinking—and are full of networking and learning opportunities to grow your business or career. Here’s what we handpicked. Recommend more conferences…
How To Identify And Reduce Render-Blocking Resources
Identifying and reducing resources responsible for blocking the rendering of your web page is a critical optimization point that can make or break your page speed. It can be so…
Google On The SEO Value Of User Comments On Websites
Should you allow users to leave comments on your website? They could help with SEO, as long as you’re able to moderate them, Google says. This topic was addressed by…
Is RankBrain A Ranking Factor?
Without knowing what “RankBrain” means, people new to SEO may assume it refers to a technology Google uses to rank search results. That assumption isn’t far off, but not every…
Is It A Google Ranking Factor?
Close to a third of all Google searches have local intent – that is, the searcher is looking for something nearby or located in a specific area. Often (but now…
Free Google Ads Script To Dynamically Change Target ROAS
With the continuing onslaught of automation from the ad engines like Google, should we still care about ad scripts? I believe so. Scripts are the perfect tool to execute an…
What To Expect Of Your Agency
Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or…
What You Need To Know
We all go through painstaking efforts to improve page speed, in the hopes of benefitting from a ranking boost. Google is said to prioritize speed when it comes to ranking…
Core Web Vitals: What Next?
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The promised page experience updates from…
No SEO Bonus For Keyword-Based Domains
Google’s John Mueller answered a question on Reddit about ranking benefits of using the keywords in the domain name. Mueller confirmed that there’s no SEO bonus for keywords in the…
What Is Discord & How Can You Use It For Marketing?
Discord is an underrated gem of a community management and communications platform. This VoIP-based chat platform enables users to communicate via voice, screen share, and text. As a gamer, I…
57% Of North American Businesses Still Don’t Have An SEO Strategy
A recent survey of 600 U.S. and Canadian small to medium-sized business owners and their employees has revealed that 57% do not have an SEO strategy – and 23% have…
Google And The Right To Be Forgotten
Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today,…
We’re Looking For A Unicorn…
Search Engine Journal is hiring an Executive Editor. We need a data-driven, curious, and supportive leader who has deep experience running newsroom and content teams. Someone who knows our world…
Hiring an SEO Consultant? Ask These 9 Important Questions
The job of an SEO consultant is to create and manage SEO tasks to improve a website’s performance in search engines. All of this should ultimately lead to increasing the…
How To Do A Complete Local SEO Audit: 10-Point Checklist
At its core, SEO is a multi-faceted keyword, content, and competitive analysis exercise. Local SEO, by extension, includes several specific tasks geared to establishing the relevance and authority of a…
The Ultimate Guide to Instagram SEO
As one of the fastest-growing social media platforms with 1.38 billion monthly active users, Instagram is one of the most effective marketing tools that help businesses of all sizes promote…
Semantic Keyword Clustering For 10,000+ Keywords [With Script]
Semantic keyword clustering can help take your keyword research to the next level. In this article, you’ll learn how to use a Google Colaboratory sheet shared exclusively with Search Engine…
6 Common Robots.txt Issues & And How To Fix Them
Robots.txt is a useful and relatively powerful tool to instruct search engine crawlers on how you want them to crawl your website. It is not all-powerful (in Google’s own words,…
Paid Search in a Cookieless World: Are you Ready?
A cookieless world: What will this major shakeup do for your business or clients? What impact will this hit to digital advertising have on lead quality from your paid marketing…
Google Web Stories – The New AMP?
Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. With AMP no longer receiving…
Google Ads Announces Top 3 Priorities for 2022
As buyer behavior continues to shift throughout the pandemic, Google Ads has committed to a better experience for its users. Google Ads announced its top three priorities for 2022: automation,…