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10 Advanced SEO Tips & Techniques You Need To Know
As Google continues to update its algorithm to provide searchers with the best user experience possible, SEO professionals must also update their techniques to stay competitive. If you’re just getting…
LinkedIn Launches In Hindi, Expanding Potential User Base By 600 Million
LinkedIn launches in Hindi, making it the first Indian regional language on LinkedIn to support the Hindi-speaking community of 600+ million people worldwide. After the United States, India is LinkedIn’s…
TikTok Users Can Make Money Through Tips & Gifts
TikTok is adding a new tipping feature, and the ability to send digital “gifts,” which will allow users to earn money from creating content. These additions to TikTok are part…
10 Most Important PPC Trends To Know In 2022
What are the most important PPC trends that you should focus on in 2022 for greater success? For our fifth annual look at PPC Trends here on Search Engine Journal,…
Landing Page SEO Best Practices & Tips For Success [Webinar]
Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds to thousands of minor updates Google has made to…
Are H1 Tags A Google Ranking Factor?
Can you boost your search rankings in Google by using the right keywords in your H1 tags? And just how many H1 tags should you use on each webpage, anyway?…
Are .gov Links a Google Ranking Factor?
Nearly as long as we’ve had search engines, links have been considered the currency of the web. Who links to your website can say a great deal about your associations,…
How Neeva is Creating A Search Experience Without Ads [Podcast]
Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads. How will…
Best of Whiteboard Friday 2021: UTM Tagging for Google My Business
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As we wind down 2021, we’re…
Hospitality SEO Best Practices For 2022 & Beyond
Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results. Now, the…
10 Content Marketing Trends To Watch In 2022
Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof. As consumers shifted online en masse and…
The 11 Best SEO Books You Must Read Today
What was the last book you read? If you are seeking additional information about SEO and search engines, there are many books to choose from to broaden your knowledge. In…
How To Prioritize Content Audit Findings & Take Action
Hey, wait didn’t we already write something about this? Why isn’t this blog post ranking on Page 1 for anything yet? Should we update this content or create a new…
Keep 301 Redirects In Place For A Year
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. Why a year? Because it takes…
The Future of SEO Strategies
Search engine optimization (SEO) is, by far, one of the most foundational elements of successful digital marketing. Solid SEO strategies can give you the visibility you need, just as a…
SEO Analytics: The Simple Step-By-Step Guide
It’s impossible to prioritize and get approval for your SEO efforts without knowing what is and isn’t working for your website. That’s because you can’t make rational decisions without knowing…
10 WordPress Image Optimization Plugins For Faster Page Speed
Images can make up a massive proportion of your page weight. And that means that optimizing them can make a great deal of difference in your site speed. Given the…
Google Research Develops Better Machine Learning
Google recently published research on a technique to train a model to be able to solve natural language processing problems in a way that can be applied to multiple tasks.…
8 Tips To Grow Your Audience & Reach
Is driving local traffic one of your top goals? Whether you’re trying to drive holiday traffic or traffic during any season, SMS might be the answer. According to research from…
The 7 Habits of Successful Content Writers
My content and social media team is growing – and fast. With these changes comes an avalanche of strategic and logistical tasks requiring constant attention. Through it all, I find…
Meta Makes It Easier To Run Cryptocurrency Ads
It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process. Meta is expanding the number…
Google December 2021 Product Review Update
Google announced an English language product review update is rolling out today, Wednesday December 1, 2021. Product review pages that have made improvements since the last product review update may…
4 Updates To Google Ads Performance Planner
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the process…
How to Use Keyword Clustering to Seamlessly Optimize Your SEO Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Keyword clustering is the SEO tactic…
5 Things You Need to Know to Avoid SEO Mistakes
Search volume is probably the most frequently used metric in SEO. It helps us gauge the popularity of various keywords and predict the search traffic we may get from ranking…
How To Use Google Ads For Shopify Success
There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store…
Product reviews update and your site | Google Search Central Blog
Monday, December 1, 2021 Back in April 2021, we shared a product reviews update that was designed to promote high quality product reviews. We are now rolling out a new…
How To Harness the Power of PR Service for eCommerce Link Building
Did you know a good press release (PR) campaign can influence your ranking performance more than several other channels? Times are changing, and as digital marketing and content marketing become…
7 Local SEO Updates From 2021 That Will Impact Your Planning
It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception. As consumers’ informational needs have grown and local markets have become more…
57 SEO Insights From Google’s John Mueller
As Google’s Search Advocate, John Mueller shares so many SEO insights it would be a fulltime job to keep up. Mueller assists SEO professionals each week, answering their questions in…