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11 Powerful Content Marketing Ideas for 2021 (With Examples)
There’s only so much time in a day, and you want to be sure you’re spending your content efforts wisely. Here are 11 powerful content marketing ideas you can start…
New Tools & Best Practices
Since their 2015 debut, Facebook Lead Generation Forms (LGFs) have been a powerful tool for direct response marketers. For the first time, Facebook marketers could harness the power of the…
Google Explains How To Hide A Website From Search Results
Google says the best way to hide a website from search results is with a password, but there are other options you can consider. This subject is spotlighted in the…
A Data Science Approach To Optimizing Internal Link Structure
Getting the internal linking optimized is important if you care about your site pages having enough authority to rank for their target keywords. By internal linking what we mean are…
Google Ads App Updated With 3 New Features
The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience. With the Google Ads app,…
Design Mistakes That Can Ruin Your Site’s SEO
Many designers and artists consider their craft to be above all the laws of search engine optimization (SEO). But an article published by the Association for Computing Machinery suggests that…
11 Steps to a Google Algorithm Resistant Strategy
Google’s algorithm updates can make it feel as though the search engine is punishing publishers for mysterious reasons. Website rankings are never guaranteed. Even so, you can improve the stability…
Data Breach Spreads To Six Web Hosts
The GoDaddy data breach that affected up to 1.2 million web hosts has expanded to six more web hosts serving customers worldwide. The six additional compromised web hosts are resellers…
How to Measure the Quality of Your SEO Traffic Using Google Analytics
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Before you start reading, I’ll forewarn…
17 Tactics to Create Engaging & SEO-Friendly Content
The formula to creating strong online copy is simple: Create for the user first, and the search engines second. But problems lurk. Sometimes a writer is focused solely on the…
Is It A Google Ranking Factor?
If you have two internal links on a single page both linking to another page on your website, does Google value one more than the other? And can you use…
Gen Z Is Our Fastest Growing Audience
LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation. Gen Z, also referred to as “Zoomers,” is comprised of…
What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?
In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes: “Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods. I…
8 Effective Marketing Channels in 2021 (And How We Use Them)
Marketing channels are tools and platforms that you use to communicate with a target audience. In today’s world of digital media dominance and consumers turning prosumers, marketing needs to employ…
A Marketer’s Guide To NFTs And The Metaverse
Imagine your avatar walking into a digital wine shop and talking to an avatar wine expert to get some questions answered. You order the wine and have it shipped to…
How To Relaunch Your Website and Revamp Your Content Without Losing Rankings
Revamping your website is going to have a number of unique challenges that differ from completely migrating the website to a new URL. Regardless of the situation, there needs to…
Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described
Over one million GoDaddy hosting customers suffered a data breach in September 2021 that went unnoticed for two months. GoDaddy described the security event as a vulnerability. Security researchers indicate…
What’s the Ideal Blog Post Length for SEO?
Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow…
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answered a question in a recent Google SEO Office-hours hangout about what the ideal length for a title tag is for SEO and ranking purposes. The person…
Republished Reviews Not Suitable For Rich Results
Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup. In order for a webpage to show…
How to Maximize Your PPC Performance in 2022
Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25…
5 Essential Enterprise SEO Trends To Watch In 2022
Over the last year, the role of enterprise SEO across every type of business and industry has become the number one area of focus. As the most cost-effective way for…
New Marketing Ideas, Strategies & Channels For 2022 [Webinar]
Do you want to take your marketing campaigns to the next level but are overwhelmed by all the different options? Feel like you can never generate enough leads or track…
Are .edu Links A Google Search Ranking Factor?
If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links. Right? Well, not so much. Misinformation and theories about what may…
Is Using Google Analytics A Search Ranking Factor?
Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings? 🙌 Google Analytics isn’t just for…
Is It A Ranking Factor In Google Search?
Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable. In fact, E-A-T is such an essential element in how Google perceives web content that it’s mentioned 135…
Because 2020 Didn’t Help You For 2021
Hello, my fellow search industry friends. It’s already November 2021, which means if you haven’t done it already, you’re behind schedule on planning for 2022. I recognize most of us…
How To Fix 21 Content Creation Mistakes That Impact ROI
Technology and evolving consumer behaviors are making content creation increasingly challenging. And if content doesn’t perform, it impacts ROI – big time. Everyone involved in the content marketing process –…
How to Optimize Your Videos
YouTube SEO can help your content reach a wider audience by actively targeting people who are searching for your videos. First, you have to identify what topics people are searching…
Google Ads Insights Page Updated With 4 New Features
Google Ads is giving businesses access to more data on the Insights page that should help with maximizing sales during the holiday season. According to Google’s data, 53% of consumers…