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How Review Management Is a Critical Part of Local SEO Success
Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that…
What To Do When Google Is Ranking The Wrong Page For Your Keywords
You’ve taken all the steps you believe are necessary to rank a page for a particular keyword – and then another page on your site shows up for that keyword.…
Updates to Search Console’s API | Google Search Central Blog
Wednesday, December 9, 2020 A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to…
11 Proven Tips to Get More Social Media Followers
If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media, with that number projected…
Progressive Web Apps Don’t Rank Better Than Regular Sites
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites. This topic is discussed during the Google Search Central…
How To Build Rapport With Editors And Get Guest Content Published
Guest writing for industry publications is a great way to establish yourself as a thought leader and even earn credible backlinks. However, building rapport with editors is easier said than…
Search Console Discover report now includes Chrome data
Tuesday, February 02, 2021 Discover is a popular way for users to stay up-to-date on all their favorite topics, even when they’re not searching for something specific. Publishers and site…
GMB to GBP: 3 Invitations for Google to Alter Their Indifference towards SMBs
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Software dashboards are supposed to feel…
SiteGround Hosting Outage Over – What Happened
SiteGround web hosting suffered a significant four day outage beginning Monday November 8, 2021. It wasn’t until November 12th that they tweeted that they had resolved the problem. Many customers…
Join us at Search Central Live | Google Search Central Blog
Thursday, February 18, 2021 On February 24 JST, we will host our first installment of our new event series called Search Central Live. This will be the first of a…
9 Essential Ecommerce Site Optimizations to Boost Holiday Sales
Whether you like to plan ahead or are rushing around at the last minute like the rest of us, boosting holiday sales is essential for ecommerce sellers of all kinds.…
New Association functionality added to Search Console
Monday, February 22, 2021 We’re happy to announce that Search Console has an enhanced Association page within the settings menu. Association is a connection between a Search Console property, and…
Providing better product information for shoppers
Friday, February 26, 2021 Google’s mission is to organize the world’s information, and organizing product information for shoppers and retailers is an essential part of this mission. In the last…
Bolded Text Can Help Your SEO
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better. This is stated during the Google…
What You Need to Know
Fresh content helps you rank better in Google’s organic search results. That’s the claim – you’ve probably heard it quite a few times in SEO. But is it true, false,…
WordPress Template Plugin Vulnerability Hits +1 Million Sites
Starter Templates — Elementor, Gutenberg & Beaver Builder Templates plugin by the publishers of the Astra WordPress theme contains a vulnerability affecting over a million websites. The exploit allows an…
Is It A Google Ranking Factor?
Does Google favor older, established domains in its search results? Does buying a brand new domain name put you at an SEO disadvantage? These are just a couple of the…
Expanding support for APAC Search Central Help Communities
Friday, April 9, 2021 Earlier in 2020, we opened Google Search Central Help Communities in multiple markets like the Polish, Turkish, and Arabic communities. As we’ve been continuously working to…
Why Google Discover Traffic Goes Away
Google’s John Mueller answered an Office-hours hangout question about the reasons why Google Discover traffic might all of a sudden stop. His answered covered ways to diagnose on-page issues and…
More time, tools, and details on the page experience update
Monday, April 19, 2021 Update on August 4, 2021: Clarified that Safe Browsing isn’t used as a ranking signal. Safe Browsing systems continue to play an important role to keep…
How we worked with you in 2020 towards a safe Search experience, without spam
Wednesday, May 26, 2021 Making sure your Google Search experience is safe and without spam is always important to us. In 2020, we invested in many innovations to keep Google…
Can Site Quality Be Quantified in Search Console?
Google’s John Mueller was asked about whether search quality is quantifiable, meaning something that could be measured and expressed as a metric. John Mueller’s answer was surprising because he indicated…
Prevent portions of your site from being abused by spam
Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, hosting services,…
The Search Central Unconference is back | Google Search Central Blog
Wednesday, June 09, 2021 You asked, and we listened. We are excited to announce that we will be hosting another Search Central Virtual Unconference on June 21st, at 3PM UTC.…
How to Make Newsworthy Content: Part 2
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing expert Amanda Milligan is…
Voice Search Is Not The Future
Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search…
Do You Have an SEO Triage Plan? 11 Things to Check
Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits. There’s clearly something wrong. Maybe traffic has taken…
What Is Always On Marketing? Everything You Need To Know
We live in a world where customers want and expect to receive tailored, personalized service from brands 24/7. No matter where they are in the world, polls show that 75%…
A new way to enable video key moments in Search
Monday, July 19, 2021 Since video key moments first launched in 2019, we’ve continued to expand and improve the feature. We’ve evolved the design and brought key moments to more…
Analyzing Google Search traffic drops | Google Search Central Blog
Tuesday, July 20, 2021 Suppose you open Search Console and find out that your Google Search traffic dropped. What should you do? A drop in organic Search traffic can happen…