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Sunsetting the generic rich results search appearance on Search Console
Tuesday, May 25, 2021 Over the last few years, we have been hard at work adding more and more specific rich results search appearances to the Search Console Performance reports.…
Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools
Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. To solve for inconsistencies between each of these…
How we worked with you towards a safe and spam-free Search experience in 2020
Wednesday, May 26, 2021 Making sure your Google Search experience is safe and free of spam is always important to us. In 2020, we invested in many innovations to keep…
The Beginner’s Guide to Account-Based Marketing (ABM)
Marketing departments are often criticized for bringing in low-quality leads that sales can’t convert. This kind of situation is caused by the fact that marketing and sales KPIs are often…
Strategy, Trends & Expert Advice [Ebook]
On-page SEO is one of the most essential aspects of your SEO strategy as a whole. Yet there is a lot of confusion and misinformation around which optimizations really matter,…
Prevent portions of your site from being abused by spam
Wednesday, May 26, 2021 As a website owner, you might provide a few channels where your users can interact, such as forums, guestbooks, social media platforms, file uploaders, free hosting…
15 Interview Questions to Ask Your Next Digital Marketer Candidates
“The Great Resignation” has impacted nearly every industry in 2021, and the digital marketing industry is no different. With higher-than-average turnover rates, it can sometimes feel impossible to land the…
Search at Google I/O 2021 | Google Search Central Blog
Thursday, May 27, 2021 Google I/O is our annual developer festival, and this year it was all virtual. But as with any events, virtual, or in-person, a lot of information…
Flimsy Metrics: The State of the Web & Core Web Vitals [Part 2]
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In the first post in this…
Top SEO-Friendly WordPress Website Themes in 2021
What comes to mind when we think of taking our business online? An attractive website. Yes, a website is the platform that we need to reach our customers. But, most…
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt participated in a webinar about web page rendering and how it impacts SEO. Rendering is what happens when a browser requests a web page, it’s a key…
Understanding the sources behind Google News
Tuesday, June 01, 2021 An important way news sources build trust with their audience is by providing information about their articles and site. This includes information like clear dates and…
7 Ways to Use Google Trends for SEO & Content Marketing
Google Trends is the only keyword research tool that offers insights based on actual Google search data. These seven tips on how to use Google Trends will show you how…
Search Console regex filters update and quick tips
Wednesday, June 02, 2021 We recently announced improved data filtering for Search Console Performance reports, and we were delighted to see the community reaction to the announcement. We were also…
How to Create the Ultimate Customer-First Content Marketing Plan
Get Qualitative & Quantitative Data Surveys can help you uncover a range of useful data on your current and target customers. They can include anything you want to know, from…
Top Technical SEO Tips & Tools [Webinar]
Have you checked your website’s health lately? Your website might look great on the surface, but have you checked deeper? Attending this webinar is essential if you want a healthy…
Learn how to improve your content with Search Console Insights
Tuesday, June 15, 2021 Producing great content is an effective way to build a loyal and engaged audience that can help you achieve your goals, such as helping to grow…
Prioritizing Technical SEO Issues [Podcast]
Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues…
Highlight your customer support methods in Google Search
Wednesday, July 7, 2021 Customers are often looking for ways to contact businesses, and Google works to show the best available information to help them in a variety of ways…
2021 Local SEO Holiday Success: A Ready Response for Each Customer
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. First, let me pull up the…
How Does Machine Learning Work in Paid Search Marketing?
All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question,…
Updating our job posting guidelines to improve quality of results for job seekers
Tuesday, July 13, 2021 Searching for a job can be a time-consuming process and the outcome of the application may be life changing. That’s why providing job seekers with authentic,…
7 SEO Crawling Tool Warnings & Errors You Can Safely Ignore
In many cases, what an SEO crawler marks as a fatal error needs immediate attention – but sometimes, it’s not an error at all. This can happen even with the…
Aligning Search Console testing tools and the URL Inspection tool
Monday, October 11, 2021 In order to help users find and fix issues in web pages, the Search Console team provides three public standalone tools to website owners and SEOs,…
Answers to some common questions about appearing in Google News
Friday, July 16, 2021 At Google, we want to help everyone understand the world by connecting people with relevant and authoritative news from a variety of trusted publishers. Today, we’re…
Content Repurposing for Travel Brands: A Complete Guide
When it comes to marketing in the travel industry, content is everything. From entertaining travel vlogs created by influencers to blog posts sharing unique insight into destinations, having a killer…
The Ultimate Guide to Digital PR
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Note: This article was written with…
How Did UX Become a Part of SEO?
Most people believe SEO is about using keywords or link building to improve the ratings of your website organically. Admittedly, keywords, meta tags, meta descriptions, backlinks and link building are…
How to Implement the 4 Ps of Marketing
The 4 Ps of marketing is a model businesses use to control and optimize the essential factors of marketing a product or a service. The four components of the model…
How to Prioritize Technical SEO Issues Without Rocking the Web Dev Boat
Do any of these sound familiar from dealing with your IT or development team? “Why didn’t they run this by me first?” “Were they even thinking about SEO when they…