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Google Launches Loyalty Program Structured Data Support
Google now supports structured data that allows businesses to show loyalty program benefits in search results. Businesses can use two new types of structured data. One type defines the loyalty…
3 Examples Of Product-Led SEO
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led…
Adding markup support for loyalty programs | Google Search Central Blog | Google for Developers
scuba_diving Come deep dive with us at our first ever 3-day SEO conference in Bangkok on July 23-25! Apply now for Search Central Live Deep Dive 2025. Send feedback June…
What’s the Point of AI Detectors?
I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In…
Google Responds To Site That Lost Ranks After Googlebot DDoS Crawl
Google’s John Mueller answered a question about a site that received millions of Googlebot requests for pages that don’t exist, with one non-existent URL receiving over two million hits, essentially…
Google’s Local Job Type Algorithm Detailed In Research Paper
Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes…
How AI Detects Customer Hesitation (And Converts It Into Sales)
Yesterday, I had hiking boots in my cart. Size selected, reviews read, I was even picturing myself on the trail. Then I hesitated. “Will these pinch my wide feet?” Three…
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our…
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…
WordPress Co-Founder Mullenweg’s Reaction To FAIR Project
The Linux Foundation recently announced the FAIR Package Manager project, an open-source, distributed WordPress plugin and theme repository that decentralizes control of the repository. A distributed theme and plugin repository…
How to Communicate Site Migration to Clients
So, once you realize there is some migration going on, here are some questions to ask. So first, a timeline. When is the launch date? That’s the most important thing.…
WordPress Plugin Platform Offers Proactive Security Scanning
WordPress security company Patchstack announced a new security tier called managed Vulnerability Disclosure Program platform (mVDP), which offers both human and advanced AI plugin reviews to help plugin developers keep…
Google’s Update To Recipe Structured Data Confirms A Ranking Criteria
Google updated the Recipe Schema.org structured data documentation to reflect more precise guidance on what the image structured data property affects and where to find additional information about ranking recipe…
Social Media As A Customer Service Tool: Trends And Best Practices
Every tweet, direct message, and comment holds weight. Social media has long been a connectivity platform, where users engage with friends, colleagues, and family. In recent years, it’s also evolved…
Newly Released Data Shows Desktop AI Search Referrals Dominate
BrightEdge Enterprise SEO platform released new data showing distinctive patterns across major AI search and chatbot platforms and also called attention to potential disruption from Apple if it breaks with…
Respected SEO Rockstar Deconstructs SEO For Google’s AI Search
One of the SEO industry’s SEO Rockstars recently shared his opinion about SEO for generative AI, calling attention to facts about Google and how the new AI search really works.…
Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter
Google has published guidelines on what to do if your rankings are affected after being incorrectly flagged by Google’s SafeSearch filter. The new documentation offers three actions to take to…
Google Shares Details Behind AI Mode Development
Google has shared new details about how it designed and built AI Mode. In a blog post, the company reveals the user research, design challenges, and testing that shaped its…
18 Real-Life Analogies to Explain SEO to Anyone
Struggling to explain or understand technical SEO? These real-life analogies simplify technical concepts, making SEO easier to understand and teach. Source link
Google AI Mode Introduces Data Visualization For Finance Queries
Google has started rolling out interactive charts in AI Mode through Labs. You can now ask complex financial questions and get both visual charts and detailed explanations. The system builds…
WordPress Shares How AI May Play Stronger Role In Web Publishing
WordPress interviewed a member of the newly formed WordPress AI Team who shared how AI can be integrated into WordPress, outlining a future in which the platform supports AI agents…
Here’s Everything That Was Announced At Google Marketing Live 2025
Google Marketing Live 2025 was a whirlwind of announcements, with over 30 new product updates and features unveiled, most of them powered by AI. The event highlighted Google’s commitment to…
When SEO Can Be A Brand Health Signal
One thing that rarely gets enough attention in SEO is how user behavior, trends, and sentiment toward a brand shape performance. It doesn’t just apply to traffic from new queries.…
Effective Marketplace SEO Is More Like Product Growth
Below, I’ve got an update on my marketplace SEO issue – and this edition is more robust, taking into account learnings from the UX study of AIOs as well as…
WordPress Performance Team Releases New Plugin
The WordPress Performance Team has released an experimental plugin that increases the perceived loading speed of web pages without the performance issues and accessibility tradeoffs associated with Single Page Applications…
Google AI Overviews Favor Major News Outlets: Study Reveals
New research reveals that Google’s AI Overviews tend to favor major news outlets. The top 10 publishers capture nearly 80% of all news mentions. Meanwhile, smaller organizations struggle for visibility…
Microsoft Clarity Announces Natural Language Access To Analytics
Microsoft Clarity announced their new Model Context Protocol (MCP) server which enables developers, AI users and SEOs to query Clarity Analytics data with natural language prompts via AI. The announcement…
How To Host Or Migrate A Website In 2025 [Plus A Checklist]
This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO…
Custom Vs. Template Website Design: Making The Right Choice
When launching your business online you are faced with many decisions. One of these is whether to go with a template website such as WordPress, or invest in a custom…
An In-Depth Guide To Apple Search Ads
As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers…