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Google Rolls Out AI-Powered Travel Updates For Search & Maps
Google has released its annual summer travel trends report alongside several AI-powered updates to its travel planning tools. The announcement reveals shifting travel preferences while introducing enhancements to Search, Maps,…
Google Completes March 2025 Core Update Rollout
Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March…
Scheduling Ads For Maximum Impact
Ad scheduling is a fundamental setting in Google Ads and Microsoft Ads, but when managing campaigns across multiple time zones, it becomes more complex. Standard scheduling tactics may not cut…
TikTok Ban Support Down As Trump’s Plans Face Hurdles
Recent data shows that fewer Americans support banning TikTok. At the same time, Democratic lawmakers warn that President Donald Trump’s current plans may not be enough to keep the platform…
AI Crawlers Are Reportedly Draining Site Resources & Skewing Analytics
Website operators across the web are reporting increased activity from AI web crawlers. This surge raises concerns about site performance, analytics, and server resources. These bots consume significant bandwidth to…
YouTube Changes Shorts View Counts, No Change To Monetization
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility. YouTube will begin counting Shorts views without minimum watch time starting March…
Google Sees Publisher Traffic As A Necessary Evil
Google says it values the open web, and a current Googler confirmed in a private conversation at the recent Search Central Live in New York that the company, including CEO…
How To Make A Marketing Measurement Plan (& Why You Need It)
Tracking marketing performance effectively comes down to three key factors: Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision.…
AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything
While AI traffic is growing as a referral source, Google still dominates by a factor of 345x, and Reddit out-refers all three major AIs combined. As it stands AI traffic…
The Shift To Zero-Click Searches: Is Traffic Still King?
The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites.…
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Want more numbers? I’ve got you: Look in your GA4 analytics right now and check how much traffic and conversions you get from organic search compared to GEO. When you…
OpenAI Rolls Out GPT-4o Image Creation To Everyone
OpenAI has rolled out a new image generation system directly integrated with GPT-4o. This system allows the AI to access its knowledge base and conversation context when creating images. This…
Python for SEO, Explained for Beginners
Python can feel intimidating if you’re not a developer. You see scripts flying around Twitter, hear people talking about automation and APIs, and wonder if it’s worth learning—or even possible—without…
Should I Prioritize Selling On Marketplaces Or My Own Website?
This week’s Ask an SEO question comes from Mike in Toronto who enquires: “For a small business that wants to sell products online, would you advise me to set up…
Google Is Looking Out for #1. It’s Time You Do, Too
There’s a major competitor in your search results: Google. The other day, Lily Ray (Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own…
Community Building For Marketers: Finding Your Why
This edited extract is from Community Building for Marketers by Areej AbuAli ©2025 and is reproduced with permission from Kogan Page Ltd. There are many different concepts of what a…
Where Are We With The Google Lawsuits?
We’ve been focused on the impact of AI on Search and how to still make gains in this competitive and volatile SEO world. It’s easy to forget that two big…
Should You Or Shouldn’t You Take Their Recommendations?
Recently, I did the math, and realized I’ve been in the biddable media business (search, social, programmatic, etc.) for over 20 years now. (Shoutout to Didit.com for taking a chance…
LinkedIn Integrates Calendly Scheduling Into Profile Buttons
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons. LinkedIn partners with Calendly on custom profile buttoms. This functionality enables users to schedule meetings…
70% Of Media Companies Not Fully Using AI, IAB Report Finds
IAB’s latest “State of Data” report reveals that despite recognizing its potential, 70% of agencies, brands, and publishers have yet to integrate AI into their campaigns fully. Here’s a look…
Early Observations From Initial Rollout
Google’s March 2025 Core Update, announced on March 13th and expected to complete its rollout this week, is creating turbulence in search results according to multiple industry tracking tools. Data…
10 New YouTube Marketing Strategies With Fresh Examples For 2025
Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies…
Boost your SEO strategy for Longtail Keywords
Longtail keywords are becoming critical as search becomes more conversational with the advent of AI chat. Learn what longtail keywords are and how to win them here Why are Long…
Anthropic’s Claude Can Search The Web, Closing Gap With ChatGPT
Anthropic’s AI assistant Claude now searches the web, providing current information with source citations for paid US users. Claude can now search the web for up-to-date information. The feature provides…
How Do You Explain the Value of SEO? — Whiteboard Friday
Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO…
Insights On SEO For AI Overviews
Danny Sullivan, Google’s Search Liaison, shared insights about AI Overviews, explaining how predictive summaries, grounding links, and the query fan-out technique work together to shape AI-generated search results. Optimizing For…
How to Create Quality Content (Follow Our 5-Level Framework)
If you’ve spent some time in digital marketing, you’d think making quality content is the cure-all to every marketing woe. It’s in every SEO guide and content marketing playbook and…
Google Provides Timeline To Improve Publishers’ Search Visibility
Google has publicly committed to December 31 as a deadline for improving how independent publishers appear in search results. This timeline emerged during an exchange on X between Danny Sullivan,…
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Many marketers hit limits not because they lack ideas, but because they can’t execute or scale them. Not everyone has the luxury of developers, designers, or analysts who can help…
Google Business Profile Suspensions Rise, But Appeals Are Delayed
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks. As…