How To Accelerate Your SEO Career
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good…
Google’s Documentation Update Contains Hidden SEO Insights
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be…
TikTok Ban Sparks 5000% Surge In Alternative App Searches
The recent TikTok ban drama in the U.S. has caused a surge in search activity as people look for answers, alternatives, and workarounds. The app temporarily shut down over the…
Make Your Structured Data Accessible
A recent investigation has uncovered a problem for websites relying on JavaScript for structured data. This data, often in JSON-LD format, is difficult for AI crawlers to access if not…
Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the…
8 Ways To Automate SEO and Content Tasks With LLMs
Here’s how these tools can help: Topic generation: Input a seed keyword or query, and the tool suggests trending topics and relevant angles. For example, you could prompt an LLM…
GoDaddy Hosting Was “Blind” To Security Threats
The United States Federal Trade Commission (FTC) charged GoDaddy with violations of the Federal Trade Commission Act for allegedly maintaining “unreasonable” security practices that led to multiple security breaches. The…
OpenAI Secretly Funded Benchmarking Dataset Linked To o3 Model
Revelations that OpenAI secretly funded and had access to the FrontierMath benchmarking dataset are raising concerns about whether it was used to train its reasoning o3 AI reasoning model, and…
18 Of The Biggest Mistakes You Must Avoid
You can’t talk about SEO without mentioning keyword research. Most SEO marketing campaigns start with keyword research. (Or at least they should). If you haven’t upped your keyword research game,…
11 SEO Tips To Boost Your Restaurant Visibility In Search
Being successful with restaurant SEO can be a challenge. Whether it is finding the time, wearing a lot of hats, or not having the same type of budget and return…
Google Is Requiring JavaScript To Block SEO Tools
Google has made a change to how it’s search results are served which will also help to secure it against bots and scrapers. Whether this will have further effect on…
Google’s AI Workspace Update Sparks Confusion Around Pricing
Google has made its AI-powered features in Gmail, Docs, Sheets, and Meet free for all Workspace users, but questions remain around pricing adjustments and feature visibility for specific accounts. AI…
100 Most Expensive Keywords for Google Ads in 2025
Get the week’s best marketing content These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). 100 most expensive…
8 Practical Tips For Businesses
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim…
Our 9 Best ChatGPT Alternatives for 2025 (So Far)
During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue…
How To Choose The Best WordPress Theme For SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t…
AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday
The last thing I want to talk about is who is actually appearing in AI overviews. So at the moment, we see on average about 6.4 links out, so links…
Google Causes Global SEO Tool Outages
Google cracked own on web scrapers that harvest search results data, triggering global outages at many popular rank tracking tools like SEMRush that depend on providing fresh data from search…
Google Rejects EU’s Call For Fact-Checking In Search & YouTube
Google has reportedly told the EU it won’t add fact-checking to search results or YouTube videos, nor will it use fact-checks to influence rankings or remove content. This decision defies…
Which Is Better For SEO?
Wix and WordPress are both solid options for building a website that ranks on Google – but which one is actually better for SEO and why? According to BuiltWith, WordPress…
29% In The U.S. & Canada Used AI Last Year
A new Google-Ipsos report shows AI adoption is increasing globally, especially in emerging markets. However, the study reveals challenges like regional divides, gender disparities, and slower adoption in developed countries.…
Evidence That Google Detects AI-Generated Content
A sharp-eyed Australian SEO spotted indirect confirmation about Google’s use of AI detection as part of search rankings that was hiding in plain sight for years. Although Google is fairly…
How To Leverage Your Content Knowledge Graph To Support Your Marketing Strategy
Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of relationships…
An Introduction To Pages At Scale
Programmatic SEO is an approach to SEO and content creation that leverages automation and technology to efficiently create, optimize, and manage a large volume of webpages. It’s particularly useful for…
.AI Domain Migrated To A More Secure Platform
The Dot AI domain has migrated to a new domain name registry, giving all registrants of .AI domains stronger security and more stability, with greater protection against outages. Dot AI…
Google Pushes For Ratings With Comments In Review Snippets
Google updates review snippet guidelines, recommending ratings include written reviews and author names. Google recommends ratings include written reviews and author names. Reviews must be visible and provide context.…
Google Shopping Rankings: Key Factors For Retailers
A new study analyzing 5,000 Google Shopping keywords sheds light on the factors that correlate with higher rankings. The research, conducted by Jeff Oxford, Founder of 180 Marketing, reveals trends…
Mullenweg’s Grip On WordPress Challenged In New Court Filing
A Motion to Intervene has been filed in the WP Engine lawsuit against Automattic and Matt Mullenweg, alleging fifteen claims and seeking monetary awards along with changes to WordPress.org’s governance…
How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your…
Local SEO For Service Area Businesses: Targeting Your Coverage
For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, electricians,…