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How To Target High-Intent Users In Google Ads
In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering…
Beyond Basic Search: How AI Giants Are Carving Distinct Territory in the Search Landscape
As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI’s December 2024 integration of SearchGPT into the free version of ChatGPT, and significant…
Surprising Review Stats To Feed Your Local Strategy [Study]
If you’ve already walked a long mile in your local SEO shoes, chances are you have plenty of lived experiences that allow you to predict some of the responses to…
Google Sitelinks Algorithm Bug Shows Wrong Links
Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the…
YouTube Dominates TV Streaming: New Opportunities For Marketers
YouTube’s CEO, Neal Mohan, has announced that TV screens have become the most popular device for watching YouTube in the United States, surpassing mobile devices. In a blog post, Mohan…
AI Chatbots Fail News Accuracy Test, BBC Study Reveals
BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust. AI chatbots are getting news wrong more often than right. Trusted brands…
A Study Of Over 7 Million Sessions
I have repeatedly made the claim that AI chatbot traffic converts better than search engine traffic. My thinking was that ChatGPT or Perplexity users go through evaluation and exploration cycles…
How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper
Any content writer with skin in the game knows the sinking feeling that comes with the traffic “flatline of nope” after that initial “spike of hope”. Content dates, traffic dips.…
What You Really Need To Know
WordPress powers over 40% of websites globally – and why would it not? It is relatively easy to use and has expansive options when it comes to plugins and pre-built…
Google Updates Its Gambling & Games Advertising Policy
Google has announced an upcoming revision to its Gambling and Games advertising policy, which will take effect on April 14. The company shared a preview of the new guidelines before…
Google Confirms Business Profile Reviews Outage
Google confirmed an outage in business profile reviews that has resulted in missing reviews for many local business profiles and is working toward fixing the problem. Google Business Profile Google…
Public Trust In AI Surpasses Social Media, Rutgers Study Finds
Study shows Americans trust AI more than social media, with young men expressing the highest confidence. A study from Rutgers University finds trust in AI is higher than trust in…
Close More Sales With AI Data [Webinar]
Are you ready to elevate your lead generation and conversion strategies? With the evolving landscape of digital marketing, understanding how to optimize your campaigns and leverage AI for better efficiency,…
How To Use XML Sitemaps To Boost SEO
What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself.…
7 Creative Ways To Leverage Video In Marketing
When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the…
WordPress Leader Mullenweg Silences Joost De Valk
Matt Mullenweg, co-creator of WordPress, posted a statement on X (formerly Twitter) announcing that Joost de Valk was no longer speaking at WordCamp Asia and was persona non grata for…
How to Decide Between One Domain or Many for SEO — Whiteboard Friday
Well, actually, there’s lots of influencing factors you need to consider from an SEO perspective. And the first one that I’ll be talking about is audiences and messages. Although like…
Google’s Advice on Fixing Unwanted Indexed URLs
An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using…
Google Market Share Slips, AI Referrals & Regional Search Engines Rise
Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining…
Content Marketing Ethics And Transparency
We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer…
How To Repair & Recover Negative Brand Mentions In SERPs
This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I have a client that recently had some financial issues and…
63% of Websites Receive AI Traffic (New Study of 3,000 Sites)
We studied the traffic of 3,000 websites to better understand the size and make-up of AI traffic—including how much of it is being sent, the most common referral sources, and…
Google Adds New Guidance For Merging GA4 & Search Console Data
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search…
Understanding Their Role In Enterprise-Level SEO Strategy
Understanding total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) isn’t just useful for marketers. It’s an important tool for assessing whether a business idea is…
Misleading Landing Pages Now Demoted
Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages…
Device-Type Data In Audience Tab
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits. Creators can now view device type data easily. Data reveals how audiences watch content. …
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms,…
Smart Bidding In Google Ads: An In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers,…
Up-To-Date Trends, AI-Driven Workflows, and Smarter Data Strategies for Q2
In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate balancing act of multiple…
Where Are The Missing Data Holes In GA4 That Brands Need?
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us…