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Google To Migrate All reCAPTCHA Services To Cloud Platform
Google is informing users that its reCAPTCHA service will migrate to Google Cloud by the end of the year. An email states that all existing reCAPTCHA keys must be moved…
Google Demand Gen Campaigns Just Got A Major Update
Google is making big moves with its Demand Gen campaigns, thanks to the feedback of advertisers. If you’re not familiar with Demand Gen campaigns, they originally launched in 2023. Shortly…
Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs and Our Data Both Agrees and Disagrees
Google has said links are less important than they used to be, and most SEOs have come to accept that as true. Our findings indicate that this is true overall,…
How Long Does It Take For Schema To Rank
This week’s Ask an SEO question comes from Mariya from Irinjalakuda, India, who asks: “How much time does it take for schema to go live on a SERP?” Great question…
Keyword Cannibalization: What it is and How to Fix it
Use Canonical tags Canonical tags are an effective way to resolve keyword cannibalization without removing duplicate pages. They tell search engines which page should be indexed and ranked as the…
DeepSeek Tops App Store Charts But Scores Near-Bottom In Accuracy
DeepSeek, the Chinese AI chatbot topping App Store downloads, has scored poorly in NewsGuard’s latest accuracy assessment. According to NewsGuard’s audit: “ failed to provide accurate information about news and…
WordPress Shakeup Signaled By 3 Recent Events
Three unrelated things happened in the world of WordPress and Content Management Systems which may point the direction of how content is published on the web. Two of the developments…
Google Launches Open-Source “Meridian” Marketing Mix Model
Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets. It uses Bayesian causal inference methods to offer better insights into online and…
Why Alignment With Customer Service Is Crucial For PPC
Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for in Google. Your ad shows up…
How To Expand Your SEO Services To New Markets
Many SEO agency owners have a vision of growing their business, building a model that drives recurring revenue without having to sacrifice their time, energy, or sanity. Unfortunately, many agency…
Google AI Overviews Found In 74% Of Problem-Solving Queries
Write a summary for this article using no more than 20 words that would be suitable for a news publication A new report shows that AI Overviews (AIOs) in Google’s…
Google Confirms Alt Text Is Not Primarily An SEO Decision
Google’s John Mueller shared Jeffrey Zeldman’s Bluesky post reminding publishers and SEOs of proper alt text usage, including a link to the W3C decision tree for guidance. The most important…
Wix Shares How To Optimize Enterprise Marketing
Search Engine Journal spoke with Paula Ximena Mejia, VP of Enterprise Marketing at Wix, about building high-performing enterprise marketing teams. She shared actionable strategies to achieve marketing goals and identify…
How to Measure Brand Awareness in 2025 (AKA the Year of the Brand)
Brand awareness is one of the “fuzziest” growth channels. And when things get fuzzy, you need concrete ways to prove your time and investment is paying off. Below I’ve laid…
Perplexity AI Deploys Chinese DeepSeek AI Model
Perplexity AI has integrated the new Chinese DeepSeek AI model into their offerings, allowing their Pro level users to use DeepSeek for their Perplexity AI research. Some in the public…
How To Create Marketing Resilience
Advertising can pull your company forward like an 18 wheeler, but it can also create a risky dependency that backfires when you need to reduce budgets or reduce advertising spend.…
How Digital Has Changed Branding
This edited extract is from Digital Branding by Daniel Rowles ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. If you could only get a feel for…
Smart Bidding In Google Ads: An In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers,…
How YouTube’s Recommendation System Works In 2025
In a recent video interview, YouTube Liaison René Ritchie spoke with Todd Beaupré, YouTube’s Senior Director of Growth & Discovery, to discuss the platform’s recommendation system functions and what creators…
The Open-Source AI Challenging ChatGPT
DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT. 🚀 DeepSeek-R1 is here! ⚡ Performance on…
Should You Still Use WordPress?
The last year has been quite eventful within the WordPress ecosystem, marked by discussions and disputes that have prompted some to question the long-term sustainability of the platform and consider…
Bidding on Branded Terms Increases Clicks by 18.3%
Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms…
8 Practical Tips For Businesses
Voice search is increasingly important and optimizing for voice search is essential for businesses to stay competitive in today’s SEO market. In the US and UK, 28% of consumers claim…
How to Choose the Best WordPress Theme for SEO
Your WordPress theme encapsulates your brand and helps provide a good user experience. But people often forget about the search engine optimization aspect of it. A WordPress theme that isn’t…
Google Updates Search Quality Rater Guidelines: What To Know
Google has released its first major update to the Search Quality Rater Guidelines since March. Human evaluators use the Search Quality Rater Guidelines (PDF link) to assess the quality of…
LinkedIn Report Reveals Most In-Demand Marketing Skills
Marketing jobs are increasing, and many professionals are satisfied with their roles. However, rapid changes in technology and work environments pose new challenges. The LinkedIn Marketing Jobs Outlook report offers…
Matt Mullenweg Hires New Lawyer In Fight Against WP Engine
A legal document filed in federal court formally notifies that Automattic and Matt Mullenweg have added new representation, a lawyer who has previously represented Meta and Facebook. The new documentation…
Top SEO Tips for 2025 — Whiteboard Friday
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard…
How To Write Content For Each Stage Of Your Sales Funnel
Creating content for your audience involves much more than sprinkling the right keywords throughout your website. To truly resonate with potential customers and drive conversions, you need to understand your…
Meta Threads Takes the Next Step By Launching Ads
Big news from Meta: Threads, the platform everyone rushed to last summer, is officially testing ads. In its announcement today, Threads is launching an image ads test with select brands…