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12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers
If I could say this honestly, one reason attribution is so difficult is that some executives just don’t get it. Not all, of course, but generally, there’s a misunderstanding of…
Google Publishes New Robots.txt Explainer
Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking…
4 Ways To Find Out If Your Brand Is Visible + Prompts
This post was sponsored by Bright Data. The opinions expressed in this article are the sponsor’s own. Imagine this in the time of Google AIO: A potential customer asks Google…
Why Most Marketers Stay Stuck
Generally, companies don’t like to give promotions. They are expensive and risky. The company has to spend extra money to put a known entity into an unknown situation. There is…
Top Choices For Text, Image, & Video Generation
With so many AI models available today, it’s tough to decide where to begin. A recent study from Quora’s Poe provides guidance for those unsure about which models to choose.…
New Wix Automations Makes It Easy To Grow Revenue And Engagement
Wix announced Automations, a new automation builder that enables businesses to create and manage custom actions, like sending emails based on customer activity. Users are able to create these automations…
How To Improve Speed And Performance For A WordPress Site
I love WordPress, but it isn’t perfect out of the box. Themes and plugin choices are more important than ever as some can hamper the site’s performance. You can do…
Is Compression A Google SEO Myth?
I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with…
The Potential Impact Of AI Mode And Deep Search Models
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Last week, Google officially launched AI Mode, an AI Overview on steroids, in beta. Almost one year after…
How Can You Distinguish Yourself In This Era Of AI Search Engines?
Today’s question comes from FC, who asks: “As an SEO specialist for over 6 years now, what and where does one need to focus with regard to SEO in this…
Why Google May Adopt Vibe Coding For Search Algorithms
A new trend in Silicon Valley, Vibe Coding, is driving an exponential acceleration in how quickly engineers can develop products and algorithms. This approach aligns with principles outlined by Google…
Content Churn in Google Doubled Over Five Years
Note the steady climb until Q3 (July) of 2023, with a precipitous drop into Q4 of 2023, followed by another, faster climb to current highs. Summer of 2023 was a…
YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
YouTube Creator Liaison Rene Ritchie has advised content creators on adapting to YouTube’s upcoming mid-roll advertising changes. These changes take effect on May 12 and will alter how ads appear…
U.S. DOJ Antitrust Filing Proposes 4 Ways To Break Google’s Monopoly
The plaintiffs in an antitrust lawsuit against Google filed a revised proposed final judgment for the judge in the case to consider. The proposal comes after a previous ruling where…
How To Spot (& Fix) AI-Generated Content
New research shows that ChatGPT, Claude, and other AI systems leave distinctive “fingerprints” in their writing. Here’s how you can use this knowledge to identify AI content and improve your…
We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing
We’ve spent over one million dollars and sponsored hundreds of creators, educators, and influencers, even including big names like Linus Tech Tips and Lenny Rachitsky: All of this work is…
The Top 3 YouTube Trends To Pay Attention To Right Now
The search and marketing community should pay closer attention to YouTube. According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com…
3 Ways AI Is Changing PPC Reporting
PPC reporting has always been both essential and frustrating. It’s essential to keep clients engaged by informing them of the results you’re driving. But it’s also frustrating because of data…
Google’s Martin Splitt Warns Against Redirecting 404s To Homepage
Google has released a new episode in its “SEO Office Hours Shorts” video series, in which Developer Advocate Martin Splitt addresses a question many website owners face: Should all 404…
Google Discontinues Controversial “Page Annotations” On iOS
Google has discontinued its Page Annotations feature in the iOS app, which automatically added search links to webpages. The feature was introduced late last year and converted certain website text…
14 Digital Content Types You’re Probably Not Using Enough
Feeling tapped out when it comes to creative content ideas? If you feel like you’ve done it all, I challenge you to explore these 14 uncommon types of content. Many…
robots.txt — a flexible way to control how machines explore your website | Google Search Central Blog | Google for Developers
Friday, March 7, 2025 A long-standing tool for website owners, robots.txt has been in active use for over 30 years and is broadly supported by crawler operators (such as tools…
10 Top Converting Landing Pages That Boost ROI With Examples
This post was sponsored by Unbounce. The opinions expressed in this article are the sponsor’s own. Want to increase sign-ups, sales, or demo requests from your landing page? How can…
AI Overviews Rise As Click Rates Decline
A new study on Google search behavior examines changes in clickthrough rates across industries. The data correlates with increased AI Overviews (AIOs) in Google’s search results. Research from Advanced Web…
Digital Marketing Analytics Made Simple With This Free AI Tool
Digital marketing analytics helps you understand which of your marketing tactics work and which don’t. The more you know about the effects of your efforts, the better you can allocate…
Is Google Ads Still Good Value For Money For Low Budget Accounts?
Historically, Google has been the default for most marketers, especially when it comes to pay-per-click (PPC) advertising. However, for low-budget accounts, the question arises: Is Google Search the best value…
How Your Organization Can Implement A Structured Data Strategy
Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, this guide…
Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode
Google announced an expansion of its AI-powered search features, enhancing AI Overviews with Gemini 2.0 and introducing a new experimental “AI Mode.” AI Overviews With Gemini 2.0 Google has upgraded…
6 Ways To Use AI To Scale Content Marketing With a Lean Team
This step is essential; without it, Copilot won’t scan the page properly or provide an accurate summary. Review skills, recommendations, and certifications Copilot will highlight key details, including: Professional skills…
Google Updates Robots Meta Tag Document To Include AI Mode
Google has updated its Search Central documentation to include details about AI Mode in its robots meta tag specifications. This update coincides with the rollout of AI Mode via Google…