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For those of us working within strict industries, managing paid media campaigns involves added layers of work that may not be included in less regulated companies. Healthcare, finance, and political…

This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. When you’re taking on large-scale projects or working with extensive websites with hundreds to…

Microsoft Ads made some significant enhancements for ads in Copilot last week. Not only have they made updates to the Copilot user experience, they’ve integrated more AI features for advertisers…

As brands expand into new international markets, the challenge of running successful PPC campaigns becomes increasingly complex. Navigating the differences in culture, language, consumer behavior, and market dynamics requires a…

Struggling to rank for your target keywords? You’re not alone. The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing. So, how do…

Google limits robots.txt support to four fields, clarifying its stance on unsupported directives. Google only supports four specific robots.txt fields. Unsupported directives in robots.txt will be ignored. Consider auditing your…

This post was sponsored by News and Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. When it comes to SEO, there’s no one-size-fits-all solution—especially…

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with…

Paid search advertising is a powerful way to drive traffic and conversions for your brand. However, setting up your first campaign can feel overwhelming if you’re new to the game.…

When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with…

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against…

Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with…

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or…

Google is introducing AI-organized search results pages in the United States. The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher.…

Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. Google adds AI-powered video and voice features to Lens. Circle to…

Headless CMSs are becoming more popular as companies want more flexible content management tools. These systems separate the content creation from how it’s displayed, giving more options for publishing content…

The much anticipated launch of ads in AI Overviews is officially live. Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States.…

Google is rolling out new Google Lens features to make visual shopping easier for users. Starting this week, users will now start to see detailed product information when using Google…

A lot has been said about the remarkable opportunities of Generative AI (GenAI), and some of us have also been extremely vocal about the risks associated with using this transformative…

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. YouTube Shorts will allow 3-minute videos. New features include templates,…

Google has announced an update to its Search Central documentation, introducing support for certification markup in product structured data. This change will take full effect in April and aims to…

This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from…

WP Engine, the managed web host recently banned from WordPress.org, has filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging attempted extortion as well as seeking relief…

Today’s Ask An SEO question comes from Michal in Bratislava, who asks: “I have a client who has a website with filters based on a map locations. When the visitor…

In case you missed it, Google just rolled out the AI Image Editor to support additional campaign types. Originally launched for Performance Max campaigns, it now supports these additional types:…

Google rolled out a new Core Web Vitals tool called CrUX Vis that shows you hidden patterns in performance scores and offers guidance on what to improve. The data is…

In a recent update to its Search Central documentation, Google has officially relegated the ‘noarchive’ rule to a historical reference section. The new text in Google’s help document reads: “The…

Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly yield results. Although various…

In a recent interview with Aleyda Solis, Google’s Search Liaison, Danny Sullivan, discussed the company’s approach to ranking smaller websites versus larger brands. This topic has long been a point…