Can Incorrect Hreflang Tags Hurt SEO?
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on…
5 Automated And AI-Driven Workflows To Scale Enterprise SEO
That’s where Ahrefs’ in-built AI translator may be a better fit for your project, solving both problems in one go: GIF from Ahrefs Keywords Explorer, July 2024 It offers automatic…
How OpenAI’s New Search Engine Could Change the Search Landscape
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
Actionable AI — Whiteboard Friday
And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want…
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is…
Reddit Limits Search Engine Access, Google Remains Exception
Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO…
What Can AI Do For Healthcare Marketing In 2024?
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis…
How To Draft A Social Media Policy [With Examples]
Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these…
Find Keyword Cannibalization Using OpenAI’s Text Embeddings with Examples
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your…
Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning)
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most…
AI Search Boosts User Satisfaction
A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index…
OpenAI Launches SearchGPT: AI-Powered Search Prototype
OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features &…
Moving From Strategy To Action
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing:…
Moving From Niche Sites & Affiliate To Agency Owner
This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my 10 year career. Had some…
Bing’s Updated AI Search Will Make Site Owners Happy
Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.…
20 Confirmed Facts About YouTube’s Algorithm
Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms…
Google To Upgrade All Retailers To New Merchant Center By September
Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping…
MozCon 2024 Videos Have Arrived! Plus Free Bonus Content
Drive Execution & Growth: SEO Audits in 2023 … and Beyond Aleyda Solis Aleyda demonstrates how comprehensive audits can enhance SEO execution and growth, presenting seven key actions to integrate…
How WooCommerce Plans To Boost Developers & Merchants
WooCommerce announced their roadmap for the future of WooCommerce, emphasizing two-way communication with the developer ecosystem in order to be responsive to their needs which further the goals of improving…
Google Search Revenue Grows 14% In Q2 2024
Alphabet Inc., Google’s parent company, released its second quarter 2024 financial results, revealing a 14% year-over-year increase in revenue for its core Google Search business. Key Financial Data: Google Search…
A Guide To Keyword Prioritization & The Newest Query Matching Controls In Google Ads
There are often times when more than one keyword (and/or search theme) in your account will be eligible to match for a search term. Yet only one will be selected…
Why You Should Be Focusing On Brand Marketing Right Now
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many…
System Builders – How AI Changes The Work Of SEO
AI is terraforming tech. The content and SEO ecosystem is undergoing a massive structural change. Human-written content gains value faster for LLM training than for end consumers as the pure…
Meta AI Introduces AI-Generated Photos to All Platforms
Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages.…
WordPress Releases 6.6.1 To Fix Fatal Errors In 6.6
A week after releasing the troubled version 6.6, WordPress has released another version that fixes seven major issues including two that caused fatal errors (website crashes), another issue that caused…
Google Shares Tips To Improve SEO Through Internal Links
In a new installment of its “SEO Made Easy” video series, Google provides three simple guidelines for utilizing internal linking to improve SEO. The video, presented by Google’s Martin Splitt,…
Looking Ahead To The Future – SGE, Gemini…And AGI?
This extract is from SEO in the Gemini Era by Marie Haynes ©2024 and reproduced with permission from Marie Haynes Consulting Inc. There are changes on the horizon that all…
Exponential Content Growth Causes Re-Evaluation
Google’s John Mueller answered a question about the impact of increasing a website’s size by ten times its original size. Mueller’s answer should give pause to anyone considering making their…
Google Says This Will Cancel Your “Linking Power”
Google’s John Mueller was asked in an SEO Office Hours podcast if blocking the crawl of a webpage will have the effect of cancelling the “linking power” of either internal…
Google Abandons Third-Party Cookie Phaseout
Google has announced it will no longer phase out third-party cookies in Chrome. Instead, it’s trying a new approach that emphasizes user choice and control over their web browsing privacy.…