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Mastering Content for Topical Authority and Citations
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but…
Google’s “Branded Search” Patent For Ranking Search Results
Back in 2012 Google applied for a patent called “Ranking Search Results” that shows how Google can use branded search queries as a ranking factor. The patent is about using…
13 Steps To Boost Your Site’s Crawlability And Indexability
One of the most important elements of search engine optimization, often overlooked, is how easily search engines can discover and understand your website. This process, known as crawling and indexing,…
What to Expect and How to Succeed
In-house SEO refers to the practice of managing and executing search engine optimization strategies using a company’s internal resources, rather than outsourcing to an external agency There’s a long-term trend…
What Are Breadcrumbs & Why Do They Matter for SEO?
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still don’t implement breadcrumbs, which is a huge mistake. Not only…
Understanding & Optimizing Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals metric that measures a user experience event. CLS became a ranking factor in 2021 and that means it’s important to…
Google Confirms 3 Ways To Make Googlebot Crawl More
Google’s Gary Illyes and Lizzi Sassman discussed three factors that trigger increased Googlebot crawling. While they downplayed the need for constant crawling, they acknowledged there a ways to encourage Googlebot…
Search Intent and the Organic Funnel — Whiteboard Friday
So, starting at the top of the funnel, with informational search, this is people who are not necessarily even thinking anything to do with a conversion, not even at an…
Social Media Career Path: How To Get Started
The social media landscape has changed drastically since we started using Facebook in the mid-2000s. Nowadays, companies rely heavily on social media platforms to connect with their customers and build…
The 6 Best AI Content Checkers To Use In 2024
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants…
URL Parameters Create Crawl Issues
Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode of Google’s Search Off The Record podcast, Illyes explained how parameters can…
Does Googlebot Really “Follow” Links?
Google’s Gary Illyes reveals Googlebot collects links instead of “following” them, contradicting official documentation. Googlebot collects links rather than following them in real-time. Gary Illyes shared this information in Google’s…
How Will Google’s Antitrust Ruling Affect You?
So, how might this impact Google consumers in the broadest sense? At this scale, we don’t have much precedent. I’m old enough to remember both the Microsoft (2000) and AT&T…
How To Launch, Manage, & Grow An Affiliate Program Step-By-Step
In part 1 of this guide, you learned the terminology used in the affiliate industry, what can add value and potentially cause a loss for your company, and how to…
Creating Value And Content Across Multiple City And Area Service Pages
For enterprise multi-location businesses, the alignment of your SEO strategy and business strategy is crucial for success. Whether the business is operating a franchise model, a retail chain, or multiple…
Free WordPress AI Writing Assistant By Jetpack
Jetpack announced a free WordPress writing tool called Write Brief With AI that improves the clarity and conciseness of content. The AI writing assistant is based on an internal tool…
Google’s AI Now Chooses Your Local Ad Photos
Google has announced a new update to its Local Services Ads (LSA) platform, implementing an automated photo selection feature. Ginny Marvin, Google Ads Liaison, revealed that the company will now…
Reddit Considers Adding AI-Powered Search Results
During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content…
Why Google Trusts Big Brands (But Not You)
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s the easiest it’s ever…
Using AI Tools For Global Websites Operation And Management
Running and maintaining global websites is not an easy task. The good news is there are new AI tool solutions available that ease some of the work that goes into…
SEO Reporting Dashboards (For 3 Different Types of Websites)
Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The…
How to Easily Find Backlink Opportunities With Moz – Next Level
As with any task, you want to maximize your efforts and find the best opportunities. So, before we dive into link prospecting, we need to identify competitors to compare our…
What It Is, and How to Demonstrate It to Google
Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what…
How Google Helps Users Find Products Faster
Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main…
Maximizing Your SEO Investment: Tips For Outsourcing Effectively
Outsourcing SEO to a team of experienced professionals is one of the most reliable ways to increase your digital footprint and drive meaningful traffic to your site. But ensuring your…
Improve Your Site With The Latest Organic Traffic Benchmarks & Search Trends
How do you know if your website is doing as well as your competitors in search results? Join us on August 14 for a webinar that will reveal the latest…
OpenAI Scraps ChatGPT Watermarking Plans
OpenAI has decided against implementing text watermarking for ChatGPT-generated content despite having the technology ready for nearly a year. This decision, reported by The Wall Street Journal and confirmed in…
Google Found in Violation of Antitrust Law, Judge Rules
A federal judge has ruled that Google violated U.S. antitrust law by illegally maintaining monopolies in the markets for general search services and general search text advertising. Judge Amit P.…
Google’s Latest Tool Flags SEO Opportunities You’re Missing
Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google launched a new “recommendations” feature in Search Console. It provides personalized SEO suggestions based on…
Introducing recommendations in Google Search Console | Google Search Central Blog | Google for Developers
Monday, August 05, 2024 We are excited to announce Search Console recommendations, a new feature that provides websites with optimization opportunities and suggests actions they can take to improve their…