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SEO Automation Tools: My 10 Favorites to Boost Productivity
Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff…
AI Integration in Marketing: Strategic Insights For SEO & Agency Leaders
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Storytelling is an integral part of…
Buyer Intent Keywords Convert Better. Here’s How to Find Them
Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not…
How To AI-Ready Ad Creative In Search Ads
PPC ads are at the core of many marketers’ digital media mix, so it is critical to stay on top of new features and ad tech advancements. The hot topic…
Enterprise SEO Challenges & Mistakes You Need To Overcome
Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly…
Google Advises Caution With AI Generated Answers
Google’s Gary Illyes cautioned about the use of Large Language Models (LLMs), affirming the importance of checking authoritative sources before accepting any answers from an LLM. His answer was given…
Google Hints Lowering SEO Value Of Country Code Top-Level Domains
In a recent episode of Google’s Search Off The Record podcast, the company’s Search Relations team hinted at potential changes in how country-code top-level domains (ccTLDs) are valued for SEO.…
7 Mistakes Ecommerce Retailers Make When Advertising With Google Shopping
Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make…
Why WordPress 6.6.1 Was Flagged For Trojan Malware
Multiple user reports have surfaced warning that the latest version of WordPress is triggering trojan alerts and at least one person reported that a web host locked down a website…
What I Learned About Search From Listening to 2 Musicians
You cannot read an SEO blog without someone using the word “trust,” whether that’s trust signals, trusted sources, trust factors, or trusted content. But here’s the problem: the public has…
Getty Images Updated Generative AI Pushes Boundaries Of What’s Possible
Getty Images announced an updated AI model for their image generator that generates images faster and with a higher quality. The changes benefit users of Generative AI by Getty Images…
Expert Strategies To Shape Success
Are your local SEO efforts yielding the results you expected? This is the perfect time to get a closer look at the strategies that drive real impact in local search…
Google May Rely Less On Hreflang, Shift To Auto Language Detection
In the latest episode of Google’s “Search Off The Record” podcast, a member of the Search Relations team suggested that Google may be moving towards automatically detecting language versions of…
Can Incorrect Hreflang Tags Hurt SEO?
In a recent episode of Google’s Search Off The Record podcast, Gary Illyes, a Google’s Search Relations team member, addressed concerns about incorrect hreflang implementation and its potential impact on…
5 Automated And AI-Driven Workflows To Scale Enterprise SEO
That’s where Ahrefs’ in-built AI translator may be a better fit for your project, solving both problems in one go: GIF from Ahrefs Keywords Explorer, July 2024 It offers automatic…
How OpenAI’s New Search Engine Could Change the Search Landscape
OpenAI has just unveiled SearchGPT, a prototype AI-powered search engine that could revolutionize how we find and consume information online. For marketers who depend on search to connect with new…
Actionable AI — Whiteboard Friday
And what I always encourage beginners to experiment with is get a Proof of Concept. Just see if these different tools are capable of doing the thing that you want…
Google Cautions On Blocking GoogleOther Bot
Google’s Gary Illyes answered a question about the non-search features that the GoogleOther crawler supports, then added a caution about the consequences of blocking GoogleOther. What Is GoogleOther? GoogleOther is…
Reddit Limits Search Engine Access, Google Remains Exception
Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO…
What Can AI Do For Healthcare Marketing In 2024?
This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) has huge potential for healthcare practices. It can assist with diagnosis…
How To Draft A Social Media Policy [With Examples]
Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these…
Find Keyword Cannibalization Using OpenAI’s Text Embeddings with Examples
This new series of articles focuses on working with LLMs to scale your SEO tasks. We hope to help you integrate AI into SEO so you can level up your…
Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning)
With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most…
AI Search Boosts User Satisfaction
A new study finds that despite concerns about AI in online services, users are more satisfied with search engines and social media platforms than before. The American Customer Satisfaction Index…
OpenAI Launches SearchGPT: AI-Powered Search Prototype
OpenAI has announced the launch of SearchGPT, a prototype AI-powered search engine. This move marks the company’s entry into the competitive search market, potentially challenging established players. Key Features &…
Moving From Strategy To Action
Impactful SEO is rarely executed by a lone wolf. You need resources. You need buy-in from higher-ups – a CMO, head of product, or even CEO. But here’s the thing:…
Moving From Niche Sites & Affiliate To Agency Owner
This week’s Ask An SEO question comes from Mike in New York, who asks: “I have been creating affiliate blogs and niche websites throughout my 10 year career. Had some…
Bing’s Updated AI Search Will Make Site Owners Happy
Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.…
20 Confirmed Facts About YouTube’s Algorithm
Instead of counting the number of clicks or views a video gets, YouTube’s algorithms focus on ensuring viewers are happy with what they watch. This article examines how YouTube’s algorithms…
Google To Upgrade All Retailers To New Merchant Center By September
Google has announced plans to transition all retailers to its updated Merchant Center platform by September. This move will affect e-commerce businesses globally and comes ahead of the holiday shopping…