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Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of…

Following the recent SERPConf event, Google Search Analyst Gary Illyes shared insights that provided a glimpse into the latest trends and challenges in the SEO world. His LinkedIn post touches…

John Mueller, a Google Search Advocate, provided guidance this week regarding the path forward for websites impacted by recent search algorithm updates. The discussion started on X (formerly Twitter) by…

Google removed their documentation on manually adding publications for review to be included Google News. An announcement via new documentation advises that publishers can no longer manually add their sites…

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets better. 🆕…

One of the scariest SEO tasks is a site migration because the stakes are so high and the pitfalls at every step . Here are five tips that will help…

Crawlers. In the ever-evolving landscape of SEO, they’re a necessary evil. A critical component in ensuring that your content is discovered, indexed, and ranked by search engines. However, the traditional…

WordPress announced the rollout of Studio by WordPress, a new local development tool that makes it easy for publishers to not just develop and update websites locally on their desktop…

Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room…

Don’t treat your content passively. To get the most out of the resources you put into creating content, you have to share it. The right sharing strategy can boost your…

Google has officially completed its March 2024 Core Update, ending over a month of ranking volatility across the web. However, Google didn’t confirm the rollout’s conclusion on its data anomaly…

The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video,…

LinkedIn is a huge professional networking site. In fact, it is the world’s largest professional network, with more than 610 million users in more than 200 countries and territories worldwide.…

Personal branding lets you take charge of your digital footprint, ensuring that what people find when they search for you online is accurate, positive, and aligned with your professional goals.…

In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies…

Google has published a research paper on a new technology called Infini-attention that allows it to process massively large amounts of data with “infinitely long contexts” while also being capable…

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed…

Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can…

Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important…

It really does seem there’s an app for everything these days. For your music, your workouts… even to find someone to walk your dog. For whatever fantastical use you can…

DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves…

Podcasts are the perfect medium for keeping up to date with where the SEO industry is headed. A larger number of podcasts this year are producing content with original takes…

This post was sponsored by Piwik PRO. The opinions expressed in this article are the sponsor’s own. This year, Google will finally phase out Universal Analytics 360, requiring paid users…

Google’s latest attempt to meet privacy concerns and regulations (IP proxies) is causing a bit of a stir. Thanks to Anu Adegbola’s investigative research, initial plans were uncovered. Now that…

Google’s SVP overseeing Search, Prabhakar Raghavan, recently warned employees in an internal memo that the company’s search division faces a “new operating reality” with fewer resources, according to a CNBC…

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and…