Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local…

YouTube allows creators to change the name of their channel without it affecting the name on their Google account. Creators can change both their channel name and photo and the…

Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data for ranking purposes. His…

Links are essential in any successful SEO plan, but good ones can be hard to find. It can be even harder to create an effective, efficient link building strategy that…

“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years. At its most basic, nofollow is…

Link stability and its connection to search rankings has been in question since a patent describing “link churn” surfaced in 2006. The stability of a website’s links, or the length…

Google’s John Mueller addressed the question of how Google handles product descriptions that are the same for different merchandise, resulting in duplicate content. Mueller downplayed anything negative happening from the…

WordPress announced it has patched four vulnerabilities that are rated as high as 8 on a scale of 1 to 10. The vulnerabilities are in the WordPress core itself and…

There is little doubt there are local SEO and general business benefits to earning and encouraging customers to leave keyword-rich reviews. In many cases, customers will leave reviews whether you…

Four updates have rolled out to Twitter this week, which include new ways to react to tweets, new ways to compose tweets, and more. Many of these features are in…

Google’s John Mueller answered a question about a poor translation on a website. He expanded his answer to address the issue of how Google rates a website for quality when…

For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges. One of the greatest pros is the higher ROI you may…

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand fields. Google Career Certificates, which earn you earn the equivalent of a four-year…

Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in…

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to…

Instagram is adding two new feeds to the app, and updating the existing home feed with more content from accounts you don’t already follow. To counterbalance the additional content you…

The first six years of my SEO career were spent in the same in-house SEO team. During that time, the team underwent many changes, evolving and adapting in an endless…

Google’s Search Advocate John Mueller answers whether your domain extension affects SEO, and other questions related to the search impact of domain choices. These questions are answered in the latest…

There are two key components to setting any audience strategy in PPC: Targeting and Observation. For any PPC practitioner, these two settings can either make or break your performance. It…

Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search…

Prior to the COVID-19 pandemic, remote work uptake was slow and many employers had serious reservations about it. How will we communicate, collaborate, and keep everyone connected? What will we…

Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only…

Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How can marketers optimize lead…

The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area. Get more traffic in your door, get your business noticed faster,…

When companies are craving long-term, sustainable growth, they need to think about content marketing. Content marking is knowing how, when, and where to publish, how to organize information online with…