Microsoft Ads And The Future Of Ad Exchanges [Podcast]
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — the future is now. Big changes are on the…
BrightEdge and Oncrawl Join Forces
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict…
Marketing Analytics: The Simple Guide
Marketing analytics is the measurement and analysis of marketing data to seek patterns and insights that can improve marketing performance. If you’re doing digital marketing, you’re swimming in a vast…
Google Rolls Out Short Titles For Product Ads
Advertisers are now able to optimize their product titles even further in Google Merchant Center. Google recently added a new optional attribute to Merchant Center called “short title”. This update…
HTTP vs. HTTPS for SEO in 2022
At its international developer conference, Google I/O, in 2014, Google called for “HTTPS everywhere.” The push for a secure web sits at the heart of Google’s philosophy and directly impacts…
Monetize Facebook Reels With Overlay Ads
Facebook is starting to monetize its reels platform with overlay ads, which gives users another way to monetize their content. Reels monetization will roll out gradually. By mid-March, overlay ads…
BrightEdge Acquires Oncrawl To Help SEOs Do More With Data Science
BrightEdge, a leader in enterprise organic search and content performance, has acquired Oncrawl “to make data science solutions more accessible to SEO professionals,” according to the company. Oncrawl is a…
How It Works & Who It’s For
For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in…
Sneak Peek: The Initial MozCon 2022 Speaker Lineup
Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight!…
5 HTTP Security Headers You Need To Know For SEO
Security headers are easily overlooked in website audits. While some may say that website security is not an SEO-related concern, it does become SEO-related when a site becomes hacked and…
Why Client Trust Is Essential In Paid Media And How To Build It
Images of flying shrapnel and bursting flames occupy the minds of those familiar with Ford’s Pinto. This tragic public hazard of the ’70s sparked one of the most iconic examples…
PPC Tips That Can Lift Your SEO
Many digital marketers are inclined to believe that search engine optimization (SEO) and pay-per-click (PPC) advertising are mountains and valleys apart from one another. But in reality, they are two…
Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits
The United States Government Vulnerability Database and WordPress security researchers published alerts of WordPress plugin vulnerabilities. Among those plugins, nine of the most popular plugins affect over 1.3 million websites.…
What Are Core Web Vitals & How Can You Improve Them?
Core Web Vitals are speed metrics that are part of Google’s Page Experience signals used to measure user experience. The metrics measure visual load with Largest Contentful Paint (LCP), visual…
How Impression-Based KPIs Drive Campaign Performance
Digital marketers can be our own worst enemies. After years of touting that we can track everything and derive a precise ROAS from digital marketing, the expectation is that we…
Google Explains Geotargeting Via URL Subdirectories
Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. This topic was discussed during a…
How To Build A Recommender System With TF-IDF And NMF (Python)
Topic clusters and recommender systems can help SEO experts to build a scalable internal linking architecture. And as we know, internal linking can impact both user experience and search rankings.…
Optimizing For The Human Mind With Machine Learning
We’ve been talking with search industry pros and innovators about persistent challenges, trending opportunities, and the technologies people and companies are using to stay relevant in competitive search results. One…
Google Page Experience Update For Desktop Starts Rolling Out
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company confirms. The update is scheduled to finish rolling out by the end of March.…
Microsoft Ads Launches Dynamic Descriptions For DSAs
While Google and Microsoft Ads have many similarities, Microsoft Ads launched a unique feature to their platform. This feature is not available in Google Ads, giving Microsoft a leg up…
5 Content Elements More Important Than Word Count
Search engine optimization (SEO) is at the center of all conversations regarding a website’s success. The goal of content creators is to get their website to rank on Google as…
Poll Implies Most SEOs Don’t Disavow Spammy Links
An informal and non-scientific poll on Twitter indicates that most SEOs, by a significantly large margin, ignore spammy links rather than spend time disavowing them. The subsequent comments aligned with…
The Basics Every Business Owner Should Know
This article is an introduction to marketing for small-business owners, solopreneurs, and beginner marketers. Our goal is to help you understand the key concepts of marketing without unnecessary jargon. This…
7 Big Enterprise Content Marketing Strategies You Need To Know
It’s easy to publish content. It’s a lot harder to publish content that drives ROI and provides value to your target audience. On February 16, I moderated a sponsored webinar…
WordPress Backup Plugin Vulnerability Impacted 3+ Million Installations
Security researcher at Automattic discovered a vulnerability affecting popular WordPress backup plugin, UpdraftPlus. The vulnerability allowed hackers to download user names and hashed passwords. Automattic calls it a “severe vulnerability.”…
The Simple Guide to Building a Martech Stack
There is no one marketing tool that can handle all marketing processes and enable team collaboration at the same time. And even if there is, it won’t be the best…
Google Says ‘Discovered – Currently Not Indexed’ Status Can Last Forever
Google advises the ‘Discovered – Currently not indexed’ status in Search Console’s Index Coverage report can last forever as there’s no guarantee every page on the web gets indexed. This…
How Google Crawls Pages With Infinite Scrolling
Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during…
15+ Technical SEO Interview Questions for Your Next Hires
Technical SEO requires technical and analytical skills together with a good understanding of how Google and other search engines work. A technical SEO must be familiar with the most popular…
10 TikTok Marketing Tips & Best Practices
TikTok has exploded onto the marketing scene as a way to reach millions of people through creative video content. Leading brands are finding all kinds of ways to take advantage…