What Is the Buyer’s Journey? How to Create Content for Every Stage
People rarely just search for whatever you sell, click on your website, and buy right away. In fact, 71% of them start their research with a generic search. They’re reading…
How To Outrank The Competition & Get Found [Podcast]
Vacation dreams are closer to becoming a reality, and consumers are already making moves to plan their next, long-awaited trips. Whether they’re booking tickets or shopping for suitcases, the first…
Improve Engagement and Rankings with Meta Descriptions
What is a meta description? A meta description is the small blurb that appears underneath your website on the search engine results page (SERP). It is designed to provide users…
7 Big Enterprise Content Marketing Strategies You Need To Know
For enterprise brands, publishing content is easy. But, how valuable is that content to your target audience? Is your content leading to higher bounce rates? This presentation aims to help…
Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Because of its broad field, SEO…
How Google May Interpret Queries Based On Entity Information
A new patent from Google dated December 28, 2021, focuses on how to interpret queries and solve them based on entity information. I often link to Google patents in articles…
7 Ways To Segment Your Audience For Successful Retargeting
If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or services can be considered…
What Is Pogo-Sticking in SEO and How Do You Fix It?
If you’re familiar with search engine optimization (SEO), you’ve most likely come across the word pogo-sticking. While it’s easy to confuse pogo-sticking with bounce rate, the fact is, there is…
How to Optimize for the Google 3-Pack?
What is Google 3-Pack? The 3-Pack is Google’s method used to display the top three results for local SERP results. It references the user’s location to make the search more…
How & Where To Add Them
Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational…
A Sneak Peek Inside With CEO Adrien Menard
Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience…
How To Get More Leads In 2022 Using Webinars
This post was sponsored by BigMarker. The opinions expressed in this article are the sponsor’s own. Looking for a marketing strategy that can truly: Generate higher-quality leads? Expand your brand…
Google Says Emojis Won’t Hurt Or Help SEO
Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO. This is stated by Google’s Search Advocate John…
Paid Search In A Cookieless World: Are You Ready? [Webinar]
You’ve been relying on cookies to deliver your marketing campaigns for years, but the days of third-party cookies are ending. What does this major change mean for your business and…
Google Ads Introduces New Recommendations For Discovery Campaigns
Google Ads introduces a new set of recommendations for Discovery and Video campaigns. Here’s a breakdown of how the recommendations will affect your account’s Optimization Score. In addition to the…
A Simple Tried & Tested Guide
You can’t control it, and its results depend on your overall marketing strategy and execution. If done right, it could become one of your most powerful marketing channels. Let me…
What Are The Top SEO Considerations For Merging Sites?
Today’s Ask An SEO question is regarding the all-too-familiar challenges of site consolidation and migration. Migrations and consolidations can be daunting and scary but are often necessary nonetheless. They can…
5 Big Ways Bing SEO Differs From Optimizing For Google
If Bing is treated as a punchline in your digital marketing circles, you may be missing out on your business’s greatest untapped opportunity. Some tend to forget that search engines…
How To Implement Search Intent in Your SEO Strategy
Since search engine optimization (SEO) is about reaching people with relevant content, it’s also crucial to know what people are searching for. The success of an SEO strategy depends on…
Conversation Intelligence Trends & Tips From Invoca’s CMO
In the pursuit of more granular first-party data to better inform marketing campaigns and business decisions of all kinds, conversation intelligence is a field well worth exploring. Using machine learning…
Want To Get More Facebook Likes For Free? Here’s How
Do you want to grow your Facebook audience? If you want to reach a portion of the billions of users around the world on Facebook, one of the first steps…
Google Affirms Reciprocal Linking Is Natural In Many Cases
Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. This is stated by Google’s Search Advocate…
Wix Gets An SEO Upgrade With Deepcrawl Integration
Wix and Deepcrawl are forming a partnership and announcing the immediate launch of custom designed SEO tools built with enterprise-grade technology. An app built exclusively for Wix will provide personal…
Google Announces Search Console URL Inspection API
Google announced the launch of a new URL Inspection API which allows an outside app to interact with Google’s search console and provide URL inspection data. The new API access…