How to Write a Blog Post Outline (7 Simple Steps)
Every writer knows the pain of staring for hours at a blank page and producing nothing. But you don’t have to start your draft on an empty Google Doc. It’s…
LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack
LinkedIn is a great place to grow your business. In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also…
SEO For Ecommerce Product Pages: 20 Do’s & Don’ts
Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want…
Google App Lets You Remove Personal Information From Search
Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. This update is an expansion of an…
How Do I Stop Keyword Cannibalization When My Products Are All Similar?
Today’s Ask An SEO comes from Dan in California, who asks: “I have several products that are “specialty” products due to their size, all titled similarly (12 inch…). This has…
SEO For News Publishers: Your Next Must-Attend Event
This post was sponsored by News & Editorial SEO Summit (NESS). The opinions expressed in this article are the sponsor’s own. Search engine optimization has varying tactics across industries, especially…
What Is It & How Does It Work?
If your business isn’t focusing on voice search optimization, you could be missing out on sales. Voice search’s gradual rise and dominance in the search engine landscape can’t be ignored.…
10 SEO Techniques for More Traffic
Getting more traffic to your website from organic search can be done in three ways. You can either: Rank higher for existing keywords Rank for more keywords Get more clicks…
How To Bring Your SEO & SEM Teams Together
Are you Team SEO or Team SEM? What if we told you that by combining these two forces, you could boost both SEO & SEM at the same time? You’ll…
How To Use Twitter To Increase Your Google Search Visibility
Twitter has become a powerful marketing platform for businesses. It helps them connect with customers, build relationships, and promote their brand. Integrating pictures and links to products or services, store…
Google Surveys Is Shutting Down; Here Are 6 Alternatives
Google announces it’s shutting down market research product Google Surveys. The service will be unavailable after November 1, and users will have another month to download historical data. Google began…
Are Title Tags A Google Ranking Factor?
An association between page titles and Google search rankings exists as strongly today as in the early days of SEO. People of all levels of SEO knowledge agree that optimizing…
How Helpful Was the Helpful Content Update?
On August 25, Google started rolling out the Helpful Content Update, an ongoing effort to reward sites with “people-first” (i.e. not written specifically for SEO) content. MozCast measured rankings flux…
Wix Integrates With Semrush To Provide Users With Keyword Data
Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard. Data provided by Semrush will give Wix users insights that…
Digital Marketplace Success Strategies From Nautical’s CEO
Despite the unstoppable rise of the online marketplace model, it remains challenging to build ecommerce marketplaces. There are so many vendors, third-party apps, devices, and consumer preferences to account for.…
Why Would Someone Build Links For Me?
Today’s Ask An SEO question comes from Shannon in Vancouver, who asks: “I have a problem and need to know if it is a huge issue or can be ignored.…
Paid Advertising Pitfalls To Avoid for a Good ROI
It’s always a good idea to supplement your organic digital marketing efforts with an effective paid campaign. Paid ads can help push more leads down the sales funnel and bring…
Google Answers If Core Update Ranking Losses Are A Soft Penalty
Google’s Office Hours Hangout featured a question about algorithm updates and whether the rankings of a negatively affected site is suppressed by a “soft penalty.” The person asking the question…
E-commerce SEO: The Beginner’s Guide
E-commerce SEO is about understanding how people search for what you sell, then creating and optimizing pages to rank for those terms. That may sound easy enough, but avoiding technical…
YouTube Is Monetizing Shorts With 45% Revenue Split
YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership. This is a significant update for creators who earn income…
How To Effectively Perform Keyword Research For Ecommerce
Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your online business.…
Google September 2022 Product Review Update Rolling Out
Google confirms the September 2022 product review update, the fifth in a series of updates targeting low-quality reviews, is now rolling out. The update begins rolling out today, September 20,…
Google Streamlines Ad Creation Process
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions. Ad extensions such as sitelinks and lead forms can significantly improve clickthrough rate.…
Yoast SEO 19.7 Causes Fatal Error & Crashes Websites
Yoast SEO WordPress plugin version 19.7 was discovered to contain a conflict with other plugins which resulted in websites experiencing fatal errors. This marks the third time this year that…
How To Use HARO For Link Building And PR
With the right techniques, Help a Reporter Out (HARO) can help you build links and brand awareness for PR efforts, regardless of your industry. The HARO platform, which PR/Communications giant…
Competitive Analysis: A Comprehensive 9-Step Guide
A competitive analysis is one of the most important pieces of work you’ll do, especially if you’re starting with a new client or employer. It’s a vital component of a…
How to Identify and Refresh Outdated Content
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When someone regularly adds new content…
Paid vs. Organic Marketing: Is It Really About the Balance?
There’s a lot of focus on achieving balance these days. From juggling personal and professional lives to mastering complex yoga poses, balance seems to be the answer. But in the…
How to Fix “Discovered – currently not indexed”
“Discovered – currently not indexed” means Google knows about the URL but hasn’t yet crawled or indexed it. Follow this five-step process to diagnose and fix the issue. If you…
WordPress Drops Security Support for Older Installations
WordPress announced a three month warning that it is halting all security updates for older installations, versions 3.7- 4.0. The affected installations will display a permanent notice that cannot be…