SEO news from around the world
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue…
Explore Amazon’s “AI Ready” program with eight free AI and generative AI courses for business professionals and non-technical audiences. Amazon’s ‘AI Ready’ initiative aims to train 2 million in AI…
Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented…
You might also see a message letting you know that the URL can appear on Google, but there are problems that need to be fixed. If there’s a problem with…
AI is everywhere. You can use ChatGPT for enhanced data analysis and even to help with your copy, but there are other tools that you can use to enhance your…
Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting…
As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business…
The decision for Altman’s departure follows the board’s deliberation over his communication approach, which they found lacked the necessary candor for effective governance. In the official statement, the board expressed…
The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and…
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T.…
As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline…
Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s…
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will…
Google’s latest update to Bard, with new math and data visualization features, marks a significant advancement in making cutting-edge technology to younger users. This expansion of AI features could enrich…
With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post…
You’ll note in the above that Google is disclosing that there is a store nearby (1.3 miles away from what I’m guessing is the city centroid), and could this be…
We’re hosting an exclusive deep dive into the evolving world of search – and you’re invited! On November 29, join our live, roundtable discussion on the evolution of search, and…
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across…
Thursday, November 16, 2023 As of November 16, our Search Quality Rater Guidelines have been updated to simplify our guidelines. Specifically, we’ve simplified the “Needs Met” scale definitions, added more…
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help…
Do you find your digital marketing efforts at a standstill? No matter how much you invest, your lead generation remains stagnant? In this article, we’ll share with you 10 strategies…
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a…
This holiday shopping season, Google aims to make your gift hunt more accessible than ever with new AI-powered features. In an announcement today, Google unveiled three new ways its generative…
I have interviewed many people for SEO roles during my time as a manager. I can say that certain mistakes are made during interviews that can easily be avoided. Unfortunately,…
YouTube creators will soon need to comply with new platform policies around content generated or altered with AI. The requirements, detailed in the following sections, aim to balance opportunities presented…
SEO outreach is the practice of contacting website owners and asking them for links back to your website. But what’s the best approach to take? Links are a major Google…
Instagram added new ways to share content with reels, feed photos, carousels and stories plus added a new for content creators to gain insights into content performance. Instagram added the…
Microsoft announced the launch of generative AI captions in Bing – an AI-powered feature designed to create more informative snippets for search engine results pages (SERPs). For publishers and SEO…
Any good SEO knows it’s not productive to point out issues without offering solutions. So, let’s look at the options we can bring to web developers to improve our JavaScript…
Microsoft announced significant upgrades to Bing Chat and Bing Chat Enterprise as part of the new Copilot AI Companion, with planned integrations with OpenAI GPTs and plugins. An important new…