8 Problems Causing Slow Page Speeds and How To Fix Them
The performance of your website is one of the most important elements of your online presence. That is why you must tackle any possible issues causing your website to slow…
All You Need To Know About Negative SEO
Search engine optimization (SEO) has evolved, and ranking high on Google is harder now than it was three years ago. More businesses are online, pushing Google to continuously change its…
The Future of SEO Strategies
Search engine optimization (SEO) is, by far, one of the most foundational elements of successful digital marketing. Solid SEO strategies can give you the visibility you need, just as a…
How To Harness the Power of PR Service for eCommerce Link Building
Did you know a good press release (PR) campaign can influence your ranking performance more than several other channels? Times are changing, and as digital marketing and content marketing become…
2021 State of SEO Webinar: Research Results
In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. We recapped major updates…
What is Keyword Search Intent
When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Search engines are now more intuitive when it…
2021 State of SEO Webinar: Your Questions Answered
Thank you for everyone who joined our State of SEO webinar in mid-November; we welcome you to access the on-demand recording at your convenience. We wanted to use this webinar…
Design Mistakes That Can Ruin Your Site’s SEO
Many designers and artists consider their craft to be above all the laws of search engine optimization (SEO). But an article published by the Association for Computing Machinery suggests that…
How To Relaunch Your Website and Revamp Your Content Without Losing Rankings
Revamping your website is going to have a number of unique challenges that differ from completely migrating the website to a new URL. Regardless of the situation, there needs to…
Thin Content: How To Fix It and Skyrocket Your Search Rankings
Thin content had been the conventional practice until Google released the Panda update in 2011. The algorithm was designed to curb the ubiquity of low-quality content on the search engine…
Google Continuous Scrolling: How Will it Affect SEO?
In mid-October 2021, Google began gradually rolling out continuous scrolling for mobile search results for English-language searches in the U.S. Mirroring the user experience on sites like Instagram and Pinterest…
How To Find the Right Local Keywords and Rank for Them on Google
Statistics show that 97 percent of present-day internet users learn about a local business through the internet. When looking for something online, one has to type in a keyword related…
How Review Management Is a Critical Part of Local SEO Success
Recently, online reviews have increasingly become an important and non-negotiable part of a business marketing strategy. The volume and number of review websites have grown, so have the rates that…
Will AI Writing Eventually Replace Human Writing?
The emergence of artificial intelligence (AI) has paved the way for great things in the tech industry. There’s no doubt it’s an innovation for tomorrow’s world, allowing us to automate…
10 Things You Can Do With Google Analytics You Didn’t Know About
If you’ve been doing search engine optimization (SEO) for years, you probably think you know everything there is to know about Google Analytics (GA). But this post offers some interesting…
How to Use Meta Descriptions for Greater SEO Impact
You can call meta descriptions the unsung heroes of SEO. They’re sometimes taken for granted because marketers don’t always appreciate their power as a factor in organic search traffic. Many…
How to Scale Your Blog SEO in 2021
Every year, you’re inundated with new search engine optimization (SEO) tactics, strategies and controversial experiments. From “SEO Made Simple” to “SEO Demystified”, you may have read a lot of SEO…
Why You Need To Stop Worrying About Ranking First on Google
To run a successful business in a digital world, the general consensus is you have to be on top of Google’s search results page. The desire to rank number one…
Google Priority Hints – More Firepower to Support Core Web Vitals
In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics –…
YouTube SEO Guide To Rank Your Video Higher on SERPs
Are you struggling to get more views and subscribers on your YouTube channel? If so, here is the complete, step-by-step tutorial on how to do YouTube SEO the right way.…
E-Commerce: Build the Perfect Category Page
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy…
How To Do Local SEO for Large Enterprises
What is local SEO? It is the optimization of a website to bring traffic from the local community. With local SEO, your target audience is a local community or nearby…
A Copywriter’s Guide to Writing for Semantic SEO
Search engines are getting smarter. So much so, that the artificial intelligence (AI) built into Google and other search giants isn’t only picking up your keywords but also understanding nuance.…
5 Reasons Why SEO Matters for Your Startup Online Business
SEO is extremely crucial for any business, regardless of its size, sector or objective, for so many reasons. Firstly, your reputation and the size of your audience are strongly related.…
Why You Should Include Search Verticals in Your SEO Strategy
Vertical search is completely missing in some SEO strategies. It’s no surprise, really. Most keyword volume forecasting tools don’t distinguish which search vertical the search volume belongs to and most…
SEO for eCommerce: How To Choose Keywords for Your Online Store
Searching keywords for eCommerce is a task that goes far beyond using the most popular keyword research tools. In addition to the volume of searches or the competition, you should…
What Is Duplicate Content and How It Affects Your Site
The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to…
How To Do Better Blogger Outreach for Building Backlinks
Link building is crucial for search engine optimization (SEO). It has a direct influence on how well you rank on search engines. Yet, the reality is that many SEO experts…
Top SEO-Friendly WordPress Website Themes in 2021
What comes to mind when we think of taking our business online? An attractive website. Yes, a website is the platform that we need to reach our customers. But, most…
How Did UX Become a Part of SEO?
Most people believe SEO is about using keywords or link building to improve the ratings of your website organically. Admittedly, keywords, meta tags, meta descriptions, backlinks and link building are…