Will AI Writing Eventually Replace Human Writing?
The emergence of artificial intelligence (AI) has paved the way for great things in the tech industry. There’s no doubt it’s an innovation for tomorrow’s world, allowing us to automate…
10 Things You Can Do With Google Analytics You Didn’t Know About
If you’ve been doing search engine optimization (SEO) for years, you probably think you know everything there is to know about Google Analytics (GA). But this post offers some interesting…
How to Use Meta Descriptions for Greater SEO Impact
You can call meta descriptions the unsung heroes of SEO. They’re sometimes taken for granted because marketers don’t always appreciate their power as a factor in organic search traffic. Many…
How to Scale Your Blog SEO in 2021
Every year, you’re inundated with new search engine optimization (SEO) tactics, strategies and controversial experiments. From “SEO Made Simple” to “SEO Demystified”, you may have read a lot of SEO…
Why You Need To Stop Worrying About Ranking First on Google
To run a successful business in a digital world, the general consensus is you have to be on top of Google’s search results page. The desire to rank number one…
Google Priority Hints – More Firepower to Support Core Web Vitals
In Mid-June, Google began rolling out Core Web Vitals as part of its Page Experience update. Page Experience is aimed at improving the user experience according to three metrics –…
YouTube SEO Guide To Rank Your Video Higher on SERPs
Are you struggling to get more views and subscribers on your YouTube channel? If so, here is the complete, step-by-step tutorial on how to do YouTube SEO the right way.…
E-Commerce: Build the Perfect Category Page
What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy…
How To Do Local SEO for Large Enterprises
What is local SEO? It is the optimization of a website to bring traffic from the local community. With local SEO, your target audience is a local community or nearby…
A Copywriter’s Guide to Writing for Semantic SEO
Search engines are getting smarter. So much so, that the artificial intelligence (AI) built into Google and other search giants isn’t only picking up your keywords but also understanding nuance.…
5 Reasons Why SEO Matters for Your Startup Online Business
SEO is extremely crucial for any business, regardless of its size, sector or objective, for so many reasons. Firstly, your reputation and the size of your audience are strongly related.…
Why You Should Include Search Verticals in Your SEO Strategy
Vertical search is completely missing in some SEO strategies. It’s no surprise, really. Most keyword volume forecasting tools don’t distinguish which search vertical the search volume belongs to and most…
SEO for eCommerce: How To Choose Keywords for Your Online Store
Searching keywords for eCommerce is a task that goes far beyond using the most popular keyword research tools. In addition to the volume of searches or the competition, you should…
What Is Duplicate Content and How It Affects Your Site
The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to…
How To Do Better Blogger Outreach for Building Backlinks
Link building is crucial for search engine optimization (SEO). It has a direct influence on how well you rank on search engines. Yet, the reality is that many SEO experts…
Top SEO-Friendly WordPress Website Themes in 2021
What comes to mind when we think of taking our business online? An attractive website. Yes, a website is the platform that we need to reach our customers. But, most…
How Did UX Become a Part of SEO?
Most people believe SEO is about using keywords or link building to improve the ratings of your website organically. Admittedly, keywords, meta tags, meta descriptions, backlinks and link building are…
Content Marketing Skills You Need To Master To Capture Better SEO Results
Content marketing is an art that is perfected through hard work and practice. It is not a skill learned overnight; in fact, it requires a tremendous amount of preparation and…
You Need These Best Marketing Books
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a…
Can You Rank on Google Without a Backlink?
Can you rank on Google without a backlink? It’s something many people have wondered multiple times across a variety forums – so many times in fact that the question shows…
Perform YouTube Keyword Searches Using BrightEdge
Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point…
How To Write Interesting, Fresh Content on a Shoestring Budget
In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google…
Research on Vaccines for Higher Education
If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place…
How To Use Machine Learning for Scalable SEO Competitor Research
Google search results are ever becoming more relevant and precise. The integration of machine learning (ML) has taken natural language processing (NLP) to a more advanced level, allowing for things…
Aligning Content with Intent Webinar – Q&A
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how…
5 SEO-focused eCommerce Content Marketing Trends Not To Miss Out On
The eCommerce industry is booming, which is a great thing for new and upcoming businesses. But this can be a bad thing, too, because the competition in almost every eCommerce…
Use Keyword Gap Analysis To Uncover Competition
Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…
Things You Need To Know About Link Building and Anchor Text
Most advertisers are aware that link building is one of the numerous crucial factors for improving search engine rankings in the eyes of the Google Gods. However, the terms you…
Monitor Search and Centralize Reporting to Increase Global Agility
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
5 Effective eCommerce SEO Tips To Boost Traffic and Generate Leads
The year 2020 was a game-changer for the eCommerce industry. Statista reports that global eCommerce sales in 2020 alone amounted to $4.28 trillion. This translates to about $1 for every…