What Is Duplicate Content and How It Affects Your Site
The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to…
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The fact that language has a limited number of words means that you will inevitably have to repeat words, phrases and sentences. Further, you could be offering similar services to…
Link building is crucial for search engine optimization (SEO). It has a direct influence on how well you rank on search engines. Yet, the reality is that many SEO experts…
What comes to mind when we think of taking our business online? An attractive website. Yes, a website is the platform that we need to reach our customers. But, most…
Most people believe SEO is about using keywords or link building to improve the ratings of your website organically. Admittedly, keywords, meta tags, meta descriptions, backlinks and link building are…
Content marketing is an art that is perfected through hard work and practice. It is not a skill learned overnight; in fact, it requires a tremendous amount of preparation and…
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a…
Can you rank on Google without a backlink? It’s something many people have wondered multiple times across a variety forums – so many times in fact that the question shows…
Search data is an invaluable source of insight into consumer intent and behavior. It’s quite literally people communicating the things that interest them. Taken in aggregate, those insights can point…
In 2018, a typical corporation spent 7.9 percent of its earnings on ad content. Sure, spending on ads does lead to your site being at the top of a Google…
If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place…
Google search results are ever becoming more relevant and precise. The integration of machine learning (ML) has taken natural language processing (NLP) to a more advanced level, allowing for things…
We had a great time hosting our webinar around SERP analysis last week. For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search…
The eCommerce industry is booming, which is a great thing for new and upcoming businesses. But this can be a bad thing, too, because the competition in almost every eCommerce…
Use Competitive Analysis to Rank Higher in Search Results Competitive analysis is often overlooked in digital marketing strategies, as search marketers instead focus on keywords and backlinks. Without successful competitor…
Most advertisers are aware that link building is one of the numerous crucial factors for improving search engine rankings in the eyes of the Google Gods. However, the terms you…
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
The year 2020 was a game-changer for the eCommerce industry. Statista reports that global eCommerce sales in 2020 alone amounted to $4.28 trillion. This translates to about $1 for every…
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…
Hypertext Transfer Protocol (HTTP) is used to establish communication between web browsers and servers. Whenever someone clicks on a link, their web browser places a request to a web server…
A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time…
SEO is like any other industry that you can master over time: If you get too comfortable with it, you can think of yourself as being above making mistakes. We…
Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages,…
Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO…
Let’s say you run an exceptional but pricey blog. You spent your entire budget on the best content writers and web developers. Still, you don’t get enough traffic, and your…