SEO news from around the world
The rapid and widespread shutdown in response to the COVID pandemic in March 2020 necessitated substantial marketing and operational shifts across industries worldwide. While few organizations were truly prepared to…
The year 2020 was a game-changer for the eCommerce industry. Statista reports that global eCommerce sales in 2020 alone amounted to $4.28 trillion. This translates to about $1 for every…
Competing for the top positions on search engine results pages (SERPs) requires a deft mixture of targeted, relevant content, carefully constructed pages, fast-loading sites and myriad other touches to win…
Hypertext Transfer Protocol (HTTP) is used to establish communication between web browsers and servers. Whenever someone clicks on a link, their web browser places a request to a web server…
A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time…
SEO is like any other industry that you can master over time: If you get too comfortable with it, you can think of yourself as being above making mistakes. We…
Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages,…
Organic search remains one of the most powerful channels for marketers. Success in the channel relies, in large part, on well-reasoned and well-executed SEO strategy, but the work of SEO…
Let’s say you run an exceptional but pricey blog. You spent your entire budget on the best content writers and web developers. Still, you don’t get enough traffic, and your…