Google Ads is replacing Smart Shopping and Local campaigns with Performance Max campaigns by end of Q3 2022. Performance Max campaigns were first introduced in November 2021 as a way…

Search engines create maps of the Internet called Link Graphs and these maps help search engines determine whether or not a site is relevant or low quality and how the…

A manual action can have a profound impact on a website’s appearance in Google. It’s capable of demoting a website’s content in search results and removing content from the search…

Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword. This is stated on Twitter…

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find…

Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up…

Google launched the new .day generic TLD (top level domain) that has the potential for building a useful web presence. Top brands and smart marketers are rushing in to claim…

In their new book ‘Making Numbers Count,’ co-authors Chip Heath and Karla Starr explain that our brains have not evolved to easily understand large numbers. We really only have an…

Many of us get to a stage in our careers as SEO professionals where we feel a little bit stagnant. We’ve been optimizing sites for a while and feel pretty…

Can’t decide what YouTube video to make next? The company shares tips on using data to figure out what your audience wants to see. A new video published to YouTube’s…

Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having a…

This post was sponsored by Similarweb. The opinions expressed in this article are the sponsor’s own. In the jungle of SEO, there’s a lot of competition for the best resources…

TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new course, called TikTok Tactics,…

For many companies, having a global website is one of the best ways to reach a wider audience to grow their business. As more quick and easy website design services…

Google’s John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His answer was…

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated Learning of…

We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know…

Selling products on social media platforms (also known as social commerce) has emerged as a viable digital advertising strategy for ecommerce brands worldwide. With social commerce, you can leverage social…

Instagram is rolling out updates that will give users a new way to promote their live videos, and more options when it comes to remixing videos. Adam Mosseri, Head of…

Squarespace announced an expansion of their Member Areas monetization platform that now allows publishers to host and monetize video content. The new capabilities makes it easy for publishers to sell…

Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers. This topic came up in a discussion during…

WordPress 5.9 code-named Josephine has been released. The big news about 5.9 is that Gutenberg finally has full site editing capabilities which means that Gutenberg is ready to be used…

For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners…

By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that…

Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made a move to purchase…

What SEO considerations should you factor into your rebrand planning process? This question comes from Tyler, who attended a recent SEJ webinar and asked, “Recently, we had a client rebrand…

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. Many may be disappointed to hear that…

We’re constantly hearing about new updates to Google’s algorithm, and some are more impactful than others. It can be difficult to separate the buzz from actionable insight. This past year,…

When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks. When trying to capture those “near me” results, these are…

Google’s John Mueller provided answers to the problem of whether to create international sections within an existing site or to build entirely new sites. I asked an international SEO his…