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5 Questions Answered About The OpenAI Search Engine
It was reported that OpenAI is working on a search engine that would directly challenge Google. But details missing from the report raise questions about whether OpenAI is creating a…
Adding structured data support for Product Variants | Google Search Central Blog | Google for Developers
Tuesday, February 20, 2024 In 2022, Google expanded support for Product structured data, enabling enhanced product experiences in Google Search. Then, in 2023 we added support for shipping and returns…
Google Shares Shares Key Details For Advertisers
Google Ads Liaison Ginny Marvin recently highlighted critical updates regarding Google’s enforcement of its EU User Consent Policy. Google is strengthening enforcement around consent requirements for European Economic Area (EEA)…
10 Easy Strategies That Make An Immediate Impact
If you find yourself struggling to prioritize your SEO tasks effectively, you’re certainly not alone. It can be overwhelming trying to determine where you should focus your efforts to raise…
Google Bans Impersonation In Ads
Google bans impersonation and false affiliation in ads, enforcing policy changes in March. Google bans impersonation and false affiliation in ads. Policy enforcement starts in March. Violators will be…
A Beginner’s Guide to SEO Reporting
How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports…
Revolutionizing SEO With Google’s Search Generative Experience
The advent of Google’s Search Generative Experience (SGE) is revolutionizing online search, ushering in a new era of contextualization and intuition in information discovery. This technological advancement is fundamentally changing…
Create a Decent One-Page Local Business Site
If the community you serve has a local forum, now is the time to become a regular participant there. An apparent outcome of the “hidden gems” component of Google’s Helpful…
Navigating SEO Disruption According To Experts
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Seeing…
Bricks Builder For WordPress RCE Vulnerability
Bricks Visual Site Builder for WordPress recently patched a critical severity vulnerability rated 9.8/10 which is actively being exploited right now. Bricks Builder Bricks Builder is a popular WordPress development…
How Volatile Are Search Results? — Whiteboard Friday
So this chart was looking at the percentage of positions that had one consistent URL. But I was also interested in if they don’t have one URL, how many is…
How Can You Begin To Rank In New Markets (Local, National, International)
Today’s ask an SEO question comes from Mark: “How can a small company that only ranks in its local markets begin to rank in another market? What would you do…
Inventory Tips & Tactics for 2021 Success
Inventory has always played a significant role in the way you sell on Amazon. Running out of inventory can impact your organic ranking and can impact your advertising strategy. Besides…
Google Updates Guidance On Image Removal From Search Index
Google updated their emergency and non-emergency image removal guidance with added details that give new clarity to the documentation. Removing Images From Search Index Google offers multiple ways to remove…
Google Updates Rel=Canonical Documentation
Google updated their rel canonical documentation in order to clarify how Google handles the extraction of rel canonical annotations. The clarification is not meant to indicate a change in how…
Google Is Rolling Out New Search Features In Europe
Google has unveiled new search experiences that will soon roll out across the European Economic Area (EEA). The changes are part of Google’s preparations to comply with the European Union’s…
Google Launches “How Search Works” Series To Demystify SEO
Google is releasing a new educational video series on its Search Central YouTube channel. The videos feature Google engineer Gary Illyes, who provides an inside look at how Google Search…
Google’s Danny Sullivan Provides 5-Step Plan To Diagnose Ranking Drops
Google’s Search Liaison, Danny Sullivan, recently offered guidance on how to diagnose ranking declines. Sullivan provided the advice on X (formerly Twitter) to Wesley Copeland, owner of a gaming news…
WordPress User Survey Indicates Rising Frustration
WordPress released the results of their annual user and developer survey which showed mixed feelings about the direction the software is going and an increasing sense of not being welcome…
7 Changes Marketers Should Make
If you fail to incorporate this part, you run the risk of targeting the wrong sector of people, ultimately throwing money down the proverbial drain. However, if you retarget and…
Rich results, aggregator units, and refinement chips | Google Search Central Blog | Google for Developers
Thursday, February 15, 2024 Following our latest update on our preparations for the Digital Markets Act (DMA), we’re sharing more details about what publishers can expect to see in regards…
Prepare For Search Generative Experience With “Search Experience Optimization”
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At…
4 Tips To Save You $4K In Monthly Ad Spend
As a marketing agency, the bottom line for your clients comes down to how well you’re managing their budget. No one likes the idea of wasted ad spend, but often,…
Google On 404 Errors And Search Console Validation Fix
Google’s John Mueller answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained…
New Google Analytics Feature Detects Subtle Data Trend Changes
Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but meaningful shifts in data trends over…
Building Links with Digital PR Is Hard
Results were mixed, but as a rule, most people found ideation and outreach the most difficult. Outreach Outreach is difficult, and understanding what journalists want and don’t want is difficult,…
OpenAI ChatGPT Is Testing A Memory Feature
OpenAI announced that it is rolling out a test of ChatGPT memory, a new feature that remembers past conversations to learn a users preferences, remembers styles and tones and format…
Cannibalization’s Good Twin (SEO Study)
At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you…
12 PPC Features You Might Not Know About
Deep in the PPC ad platforms, there are plenty of hidden features that can improve performance and ease the management of ad campaigns. Some features are “opt-outs” that are valuable…
4 Types Of Data Campaigns In Digital PR For SEO
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable…