What To Do After You’ve Exhausted Your High-Intent Keyword List
Your goal is to rank number one for your target keywords, but that’s difficult for competitive keywords. Instead, start with ‘low-hanging fruit’ strategies: Look for positions you’ve recently lost and…
Free Website Audit Checklist
Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
How To Write ChatGPT Prompts To Get The Best Results
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Complianz WordPress GDPR Compliance Plugin Vulnerability
A popular WordPress plugin for privacy compliance with over 800,000 installations recently patched a stored XSS vulnerability that could allow an attacker to upload malicious scripts for launching attacks against…
How To Use ChatGPT To Be More Productive & Creative
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Essential GA4 Reports You Need To Measure Your SEO Campaigns
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Navigating the Privacy Tightrope: Personal Data and Social Media Marketing
As a marketer, social media represents a double-edged sword. On one hand, you have the opportunity to target your marketing more precisely than has ever been possible in the past.…
It’s Easy To Mess Up A Site Revamp
Google’s John Mueller answered a question about the SEO effects from making user interface (UI) and user experience (UX) changes to a website, advising that it’s better to plan in…
How Google Blends Search, Social, Local, Shopping, AI, And Ads
Google’s continued evolution of Search and Discover with new features demonstrates its commitment to adapting to shifting consumer needs, interests, and trends. By improving its search results with a personalized…
WordPress Google Fonts Plugin Vulnerability Affects Up To +300,000 Sites
A vulnerability rated as High was recently patched in a Google Fonts optimization plugin for WordPress, allowing attackers to delete entire directories and upload malicious scripts. OMGF | GDPR/DSGVO Compliant…
How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Are Homepages The Most Important To Google?
A recent statement by a Googler appears to strongly emphasize that the home page is the most important page of a website to Google. And that’s kind of different from…
Shopify SEO Expert Decipher SKUs: Your Ticket to Retail Dominance
Every Shopify business wants to steal the spotlight on Google search engine results pages (SERPs). Competition is fierce, and every edge counts. Now you may be wondering if SKUs could…
The Three Pillars Of Content Marketing Strategy
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
The Ranking Factors & The Myths We Found
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
7 Ways SEMs Can Leverage AI Tools
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Tree Of Thoughts Prompting For Better Generative AI Results
Many are aware of the popular Chain of Thoughts (CoT) method of prompting generative AI in order to obtain better and more sophisticated responses. Researchers from Google DeepMind and Princeton…
John Mueller On Keyword Domain Names And Branding For SEO
In a recent discussion on Reddit, a user inquired about the advantages of using keyword domain names for SEO to improve visibility for a specific phrase. The user shared an…
John Mueller On AI-Generated Images, Stock Photos
John Mueller, Google Search Advocate, recently shared his “shower” thoughts on the use of AI-generated images on websites versus stock photography. His discussion opened up an intriguing debate on how…
Video mode now only shows pages where video is the main content | Google Search Central Blog | Google for Developers
Monday, December 4, 2023 Earlier this year, we made a change to only show video thumbnails next to results on the main Google Search results page when the video is…
This is over | Google Search Central Blog | Google for Developers
Sunday, December 31, 2023 I’m sure you’re all wondering why we have gathered you here today. That’s right: it’s the end of year blog post in which we go over…
Google On Knowing Best SEO Was Applied
In a recent Google office hours recording, Google’s John Mueller answered a question about how one knows if their SEO coverage is complete and if there are any tools that…
Machine Learning Examples In The Real World (And For SEO)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
Google PageRank Explained for SEO Beginners
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
We Will Rock You: Whiteboard Friday Episodes That Rocked the Industry in 2023
In the ever-evolving landscape of SEO, staying ahead of the curve is essential. For years, Moz’s Whiteboard Friday has been a trusted resource for SEO enthusiasts and professionals worldwide. In…
Google Answers How It Handles A Specific Non-Standard Meta Tag
Google’s Martin Splitt answered a question about how Googlebot responds to a pre-render meta tag that has the value of 404 page not found. It’s a good question because this…
Choosing the Right Image Format for Social Media: A Marketer’s Guide
Social media has become a dynamic area for companies and their advertisers in the rapidly developing field of digital marketing. Visual content is king and at the heart of reaching…
What Are The Differences? (Festive Flashback)
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable…
16 Local Search Developments You Need to Know About From Q4 2023
Claire Carlile spotted, and Andy Simpson commented on this announcement from Google: “Since 2013, Google has supported logo structured data, which recognizes two Organization fields: logo and url. Today we’re…