Google Downplays AI Threat To Human Content Creation
In a recent episode of Google’s Search Off The Record podcast, hosts Martin Splitt, Gary Illyes, and John Mueller from Google’s Search Relations team discuss the role of AI in…
ChatGPT Alpha Appears As OpenAI Works To Resolve Elevated Errors
Some ChatGPT users are experiencing high-demand errors on the OpenAI systems, and “ChatGPT Alpha” appears in the model selection dropdown. In addition to the new voice capabilities in ChatGPT available…
OpenAI Announces Free ChatGPT Voice Capabilities In Mobile App
ChatGPT’s latest update brings voice interaction to all users for free. Learn how this could reshape your approach to content and SEO. ChatGPT’s voice feature is now available to all…
Fix Technical Issues Before Chasing The ‘Next Big Thing’
In search engine optimization (SEO), where the focus often swings toward the latest trends and advanced tactics, Google’s Search Off The Record podcast team recently reminded everyone to get the…
Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research
4. Dial into the right audience for genuine insights Your survey responses should come from topical experts. Since it’s a representative sample, clean the data to weed out unqualified responses.…
Are LLMs And Search Engines The Same?
AI large language models (LLMs) like ChatGPT have taken the world by storm and are being integrated into workflows, platforms, and software to make us more efficient and productive. ChatGPT…
AdsLiaison Answers 5 Top Questions
In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Now that automatically-created assets (ACA) for responsive search ads have rolled out in 8…
Microsoft Advertising Shares Holiday Season Marketing Playbook
As the holiday shopping season approaches its zenith, advertisers are keenly preparing for the final rush of consumer spending. Microsoft Advertising provides insights and strategies to help businesses capitalize on…
Experts Reveal Paid Media Strategies For SaaS Success
Growing your customer base without draining your budget can be tough, especially in today’s dynamic market. With constant search engine updates and ever-evolving user behaviors, how do you drive revenue…
Amazon Launches ‘AI Ready’ With 8 Free AI Courses
Explore Amazon’s “AI Ready” program with eight free AI and generative AI courses for business professionals and non-technical audiences. Amazon’s ‘AI Ready’ initiative aims to train 2 million in AI…
Google Investigating Reports Of Declining Traffic After Updates, Discover Bug
Google’s core updates have often resulted in a traffic increase or decline for some websites. However, after the latest updates and possible bugs in Discover, publishers have noticed an unprecedented…
A Beginner’s Guide to Google Search Console
You might also see a message letting you know that the URL can appear on Google, but there are problems that need to be fixed. If there’s a problem with…
How To Leverage AI Image Generation For SEO (MidJourney)
AI is everywhere. You can use ChatGPT for enhanced data analysis and even to help with your copy, but there are other tools that you can use to enhance your…
Don’t Rely On SEO Tools To Tell You How To Write
Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting…
Inside The Private Search Alternative
As digital advertising grows arguably more intrusive, DuckDuckGo offers marketers a privacy-focused alternative through its partnership with Microsoft. In an exclusive interview with Search Engine Journal, Steve Fischer, Chief Business…
Sam Altman Replaced By Mira Murati As Interim CEO At OpenAI
The decision for Altman’s departure follows the board’s deliberation over his communication approach, which they found lacked the necessary candor for effective governance. In the official statement, the board expressed…
5 Soft Skills SEOs Should Build – Whiteboard Friday
The first is critical thinking. When we built a tool at my last role, we came to realize that SEOs really, really struggle with just basic crunching of information and…
What Really Matters Right Now
Systems, Signals, And Page Experience The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T.…
10 Tips For Getting It Right
As digital marketers and brands everywhere struggle for user attention online, the headline is perhaps one of the most important tools at our disposal. And though crafting a perfect headline…
Google Presentation May Change How We Think About Ranking
Google’s Danny Sullivan posted details of a recent presentation he gave that focused on how the SEO community may have misunderstood how search rankings work, blaming the misunderstanding on Google’s…
Google Maps Introduces New Ways To Plan Travel & Navigate
Google Maps gets holiday travel boost with smarter transit, group planning, and community engagement features. Google Maps is updating transit directions to recommend smarter routes. New tools will…
Google Bard Updates Includes New Math, Data Visualization Features
Google’s latest update to Bard, with new math and data visualization features, marks a significant advancement in making cutting-edge technology to younger users. This expansion of AI features could enrich…
Google Reveals Best & Worst Times For Holiday Travel
With the holiday season fast approaching, Google has released data to help people navigate traffic and crowds more efficiently. Analyzing trends from last year’s holidays, Google published a blog post…
Is the Nearby Filter Nav Actually Making Google’s SERPs More Local?
You’ll note in the above that Google is disclosing that there is a store nearby (1.3 miles away from what I’m guessing is the city centroid), and could this be…
Navigating SEO’s Future Landscape [Webinar]
We’re hosting an exclusive deep dive into the evolving world of search – and you’re invited! On November 29, join our live, roundtable discussion on the evolution of search, and…
100M Phone Call Insights: Key To Data-Driven Strategies
Looking to create golden sales opportunities efficiently and easily? Do you think you’re attracting good leads, but results aren’t showing it? What could you do with voice-of-customer insights summarized across…
Search Quality Raters Guidelines update | Google Search Central Blog | Google for Developers
Thursday, November 16, 2023 As of November 16, our Search Quality Rater Guidelines have been updated to simplify our guidelines. Specifically, we’ve simplified the “Needs Met” scale definitions, added more…
Why You Should Switch To An Always-On SEO Auditing Strategy
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help…
10 Proven Techniques To Boost Lead Generation and Sales in Just 60 Days
Do you find your digital marketing efforts at a standstill? No matter how much you invest, your lead generation remains stagnant? In this article, we’ll share with you 10 strategies…
Google’s Update Florida Offers Insights 20 Years Later
Update Florida, which happened twenty years ago this month, completely shook up the search results and changed what it meant to do SEO. The lessons learned in 2004 hold a…