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Linking To Authoritative Sites Won’t Help SEO
Google Search Advocate John Mueller recently corrected a common misunderstanding about linking to popular sites like Wikipedia while conversing online with the SEO community. Mueller was participating in a discussion…
How To Earn High-Authority Links That Drive Rankings
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. My agency, Fractl, was founded at the dawn…
7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)
The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are…
Managing Successful SEO Migrations
As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses…
Google Updates Product Ratings Policies On Automated AI Content
Google has updated its Product Ratings policies, effective August 28, 2023, on artificial intelligence (AI) and automated content. Kudos to Duane Forrester, who spotted and shared the policy update on…
Google Expands Site Names For Subdomains On All Devices
Google published updates to the site names system, with expanded support for subdomains on all devices in English, French, German, and Japanese. We’ve expanded support for subdomains and compiled more…
OpenAI Publishes Tutorial For AI-Generated Meeting Minutes
OpenAI, a leading artificial intelligence research lab, published a new tutorial on using its GPT-4 and Whisper models to automate the transcription and summarization of meeting minutes. The tutorial is…
How To Use The New Google Analytics Like A Pro
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with…
How To Use LinkedIn For Marketing
LinkedIn is a social media platform specifically geared towards businesses and professionals that want to network and promote their personal or professional brands. This article will explore LinkedIn marketing, including…
An update on site names | Google Search Central Blog | Google for Developers
Friday, July 28, 2023 In May, we introduced support for site names for subdomains on mobile devices only, for English, French, German, and Japanese. We now support subdomains on all…
Data Storytelling: Skills and Elements — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Join Lazarina in this Whiteboard Friday where she…
Google Shares How It Treats .AI Domains For SEO
In a Google SEO Office hours session, Google’s Gary Illyes answered the question about whether there was a downside to using the .AI domain since it’s associated with the Caribbean…
it’s a wrap | Google Search Central Blog | Google for Developers
Thursday, July 27, 2023 It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL Jakarta! Looking back at the events makes us happy;…
Future of Digital Marketing: AI Predictions for 2023
Over the past decade, the dynamic digital marketing field has skyrocketed, showing no signs of slowing down. The world is now hyper-connected; digital channels have become the go-to way for…
The Value In B2B Marketing
How are you managing leads in your business? Are you spending hundreds of hours working through each one manually? Are you having to guess which leads are more likely to…
The Best Time To Post On Instagram (2023)
Instagram is the third most popular social channel, with 500 million daily active users and one billion monthly active users. That’s a lot of targeted audience to tap into; naturally,…
SEO Community Spotlight: Raleigh
SEO communities around the world are struggling to get back to normal after COVID-19. Ahrefs is looking to highlight different communities globally to see if we can reignite some of…
OpenAI, Google, Microsoft, and Anthropic Form AI Safety Forum
In a significant move towards ensuring the safe and responsible development of frontier AI models, four major tech companies – OpenAI, Google, Microsoft, and Anthropic – announced the formation of…
AI Improves UX For Over 3 Billion People
Meta recently held its Q2 earnings call, revealing critical insights into the company’s performance, social platform engagement, and future plans. The company’s focus on artificial intelligence (AI) developments and integrating…
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet, the parent company of Google, had strong financial results in the second quarter of 2023. This was driven by progress in artificial intelligence (AI) and improvements to Google Search.…
The New SEO Landscape: 15 Key Ways To Stay Ahead in the Digital Space
Search engines and platform algorithms are constantly in flux. In this ever-changing digital landscape, it’s a matter of “get ahead” or “get lost” for marketers and small business owners. No…
How To Take Marketing Campaigns From Good To Great [Webinar]
What sets a great performance marketing campaign apart from the average ones? In this fast-paced digital landscape, are you doing what it takes to keep up with recent advancements and…
Use Google Ads AI & Machine Learning To Run Better Campaigns
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Our jobs are changing. Each day, Google Ads…
Oh, the 4-Day Workweek? We Crushed It. So Can You.
I have an abnormal nostalgia for a phenomenon from my grad school days known as “Thirsty Thursday.” The combination of evening classes on Thursdays and no classes on Fridays led…
Top 42 Viral Videos Of All Time
This is the third iteration of my YouTube Top Viral Videos of All Time list. The first one included the top 25 YouTube videos that had “gone viral” up to…
Looking for Affordable SEO Services? Here’s What You Need to Know
Good SEO is not cheap. The expertise of the professional and the use of industry tools are just some of the factors that give quality SEO work its price tag.…
An Interview With SEJ CEO, Jenise Uehara
A new study by 4 Day Week Global explores the feasibility and benefits of a four-day workweek. The research follows 200 companies through year-long pilot programs to evaluate the impact…
Threads App Update Includes For You And Following Feeds
The latest social media platform from Instagram and Meta, Threads, has released several new updates to its app in response to user feedback. Threads App Updates: Following Feed, Translations, And…
Over One Billion Bing AI Chat Sessions
Microsoft announced robust fourth quarter and fiscal year results driven by its cloud business for investors in today’s earnings call. Growth In Revenue Ahead of the earnings call, Microsoft posted…
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The war on user privacy continues this week, as Meta has been ordered to halt behavioral advertising in Norway. Meta received the order on July 14 from the Norwegian Data…