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Stop Trying To Make GEO Happen
“Stop trying to make GEO happen. It’s not going to happen.” With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to…
All You Need to Know
Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just…
AI Mode Sees “Big Improvements” On STEM Queries
Google says AI Mode now handles complex STEM questions better and surfaces key details sooner, timed for back to school. Google rolled out an iterative update to AI Mode …
81 AI SEO Statistics for 2025 (Fresh and Original Data)
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes…
How to Use Google Ads Performance Max Channel Reporting
For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance Max channel…
Google Adds Guidance On JavaScript Paywalls And SEO
Google is apparently having trouble identifying paywalled content due to a standard way paywalled content is handled by publishers like news sites. It’s asking that publishers with paywalled content change…
Ways Community Can Help Your SEO
So I’ve heard a lot of folks kind of starting down here and saying, “Community is really important. This is something we have to get off the ground for our…
WordPress Ocean Extra Vulnerability Affects Up To 600,000 Sites
An advisory was issued for the Ocean Extra WordPress plugin that is susceptible to stored cross-site scripting, which enables attackers to upload malicious scripts that execute on the site when…
TablePress WordPress Plugin Vulnerability Affects 700,000+ Sites
A vulnerability in the TablePress WordPress plugin enables attackers to inject malicious scripts that run when someone visits a compromised page. It affects all versions up to and including version…
AI Max for Search Has No Conversion Minimums
Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation. However, you must use a conversion-based Smart Bidding strategy for search-term matching…
What CMOs Need To Ask About Their WordPress Stack
WordPress is still the most popular open-source content management system (CMS) – by far – powering 43.5 % of all websites on the web, and still in my opinion the…
Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack)
This post was sponsored by Cloudways. The opinions expressed in this article are the sponsor’s own. Wondering why your rankings may be declining? Just discovered your WooCommerce site has slow…
Track, Prioritize & Win In AI Search
AI search is reshaping buyer discovery. Every week, 800 million searches happen across ChatGPT, Claude, Perplexity, and other AI engines. If your brand isn’t showing up, you’re losing leads and…
Research Shows How To Optimize For Google AIO And ChatGPT
New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting…
How To Find Conversion Opportunities With Audience and Keyword Research
SparkToro helped me understand that my ideal customers are women aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about brand prestige and storytelling and love treating…
How Do You Prioritize Technical SEO Fixes?
Today’s question cuts to the heart of resource management for SEO: “How do you prioritize SEO fixes when technical debt keeps piling up and you can’t get dev resources?” In…
How to Win in AI-Powered Search
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites.…
SEO Has Been Tactical For 20 Years. GenAI Forces The Strategy Question
For as long as I’ve been in this industry, there’s been debate about whether SEO is strategic or tactical. Most SEOs would like to believe their work is strategic. Many…
WordPress Trademark Applications Rejected By USPTO
The United States Patent and Trademark Office has rejected the WordPress Foundation’s applications for trademarks on the phrases “Managed WordPress” and “Hosted WordPress.” But WordPress isn’t walking away just yet.…
New Strategies To Gain Local Search Visibility
This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. The new reality of Search and brand discovery requires an Enterprise-to-Local strategy. Traditional keyword-driven…
Google Brings Loyalty Offerings To Merchant Retailers
Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing,…
Google Says GSC Sitemap Uploads Don’t Guarantee Immediate Crawls
Google’s John Mueller answered a question about how many sitemaps to upload, and then said there are no guarantees that any of the URLs will be crawled right away. A…
Professionals Trust Their Networks Over AI & Search
LinkedIn reports that professionals are more likely to seek workplace advice from people they know than from AI tools or search engines. A new LinkedIn study finds that 43% turn…
Perplexity’s Discover Pages Offer A Surprising SEO Insight
A post on LinkedIn called attention to Perplexity’s content discovery feed called Discover, which generates content on trending news topics. It praised the feed as a positive example of programmatic…
What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP via @sejournal, @AdamHeitzman
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO…
Why The C-Suite Must Take Web Effectiveness Seriously
Over the years, I’ve worked with numerous companies that engaged me to create world-class Search organizations and win the global search game, only to block the majority of the initiatives…
Google Wants To Show More Links In AI Mode
Google says it’s actively working to surface more source links inside AI Mode. Robby Stein, VP of Product for Google Search, outlined changes designed to make links more visible. Stein…
Consumer Trust And Perception Of AI In Marketing
This edited excerpt is from Ethical AI in Marketing by Nicole Alexander ©2025 and is reproduced and adapted with permission from Kogan Page Ltd. Recent research highlights intriguing paradoxes in…
ChatGPT Vs. Google At Every Stage Of The User Journey
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! More data shows ChatGPT isn’t taking market share away from Google. Instead, it’s expanding the range of use…
Over $12 Billion Lost To Hidden Tactics
This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad,…