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How to Measure Your Brand’s Presence in AI Search
An AI visibility audit provides a structured approach for search and brand teams to assess how their brand shows up on platforms like Google’s AI Overviews, ChatGPT, and Perplexity. It…
Measuring Visibility When Rankings Disappear
Learn How to Track What Really Matters in AI Search Tools like ChatGPT, Perplexity, and Google’s AI Mode no longer deliver ranked results; they deliver answers. So what happens when…
How to Earn LLM Citations to Build Traffic & Authority
Ask ChatGPT, “How much does SEO cost?” and you’ll likely see Ahrefs cited as a source. Ask Claude about email marketing benchmarks, and Mailchimp’s data appears. Search Perplexity for project…
How To Manage Stakeholders When An Algorithm Update Hits
In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is…
AI Can’t Replace SEO Tools. But It Can Use Them
Recently, a LinkedIn post claimed that you could replace paid SEO tools with just a handful of ChatGPT prompts and save $8,400 annually. The post exploded. 500+ likes, 400+ comments,…
How Agentic Browsers Will Change Digital Marketing
The footprint of large language models keeps expanding. You see it in productivity suites, CRM, ERP, and now in the browser itself. When the browser thinks and acts, the surface…
Introducing AI Content Brief: Our Data, Your Creativity
We designed Moz’s AI Content Brief to let LLMs do what they do best—produce natural-language guidance and summaries, built on a core foundation of strong data. You’re in control, and…
How to Update Old Blog Posts for SEO
Not every blog post you publish will rank in search engines. Even if you’ve done keyword research and written great content, it’s not always possible to get things right on…
Anthropic Research Shows How LLMs Perceive Text
Researchers from Anthropic investigated Claude 3.5 Haiku’s ability to decide when to break a line of text within a fixed width, a task that requires the model to track its…
AI Mode, AI Overviews Lift Total Search Usage
Google used its Q3 earnings call to argue that AI features are expanding search usage rather than cannibalizing it. CEO Sundar Pichai described an “expansionary moment for Search,” adding that…
How to Turn Every Campaign Into Lasting SEO Authority
Capture Links, Mentions, and Citations That Make a Difference Backlinks alone no longer move the authority needle. Brand mentions are just as critical for visibility, recognition, and long-term SEO success.…
Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable “Always Use Secure Connections” by default with the release of Chrome 154 in October 2026, the company announced. The change means Chrome will ask for user…
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses. Pomelli scans your website to create…
How Google Discover REALLY Works
This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think…
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations…
How To Do A Complete Local SEO Audit: 11-Point Checklist
Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google…
AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics
Let’s reminisce for a moment. Do you remember how, back in 2020, we all obsessed over “link juice” and PageRank flow as far as internal links are concerned? In 2025,…
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
A new IAB and Talk Shoppe study finds AI is accelerating discovery and comparisons, but it’s not the last stop. Here are the key points before we get into the…
15 Questions Every CMO Should Ask
This post was sponsored by IQRush. The opinions expressed in this article are the sponsor’s own. Your traditional SEO is winning. Your AI visibility is failing. Here’s how to fix…
AI Is Breaking The Economics Of Content
What does it say about the economics of content when the most visible site on the web loses significant traffic? A status report by Wikipedia shows a significant decline in…
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The OpenAI and Microsoft relationship is now locked in long…
Is It Better To Refresh Content Or Create New Pages?
This week’s Ask An SEO asks a classic content conundrum: “Are content refreshes still an effective tactic, or is it better to create new pages altogether?” Yes, content refreshes are…
67% of ChatGPT’s Top 1,000 Citations Are Off-Limits to Marketers (+ More Findings)
I analyzed the top 1,000 pages ChatGPT cited in September 2025 using Ahrefs Brand Radar, to understand what types of content AI is referencing right now. You can repeat this…
Google’s Advice On Canonicals: They’re Case Sensitive
Google’s John Mueller answered a question about canonicals, expressing his opinion that “hope” shouldn’t be a part of your SEO strategy with regard to canonicals. The implication is that hoping…
Evolving Your Strategy For AI-Driven Discovery
The web – and the way in which humans interact with it – has definitely changed since the early days of SEO and the emergence of search engines in the…
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place. OpenAI says it has added…
YouTube Introduces ‘Ask Studio’ AI For Channel Analytics
YouTube launched Ask Studio, an AI assistant built into YouTube Studio that analyzes channel data to provide insights and content suggestions. The tool appears as a chat interface accessed through…
Google Uses AI To Group Queries In Search Console Data
Google announced Query groups in Search Console Insights. The AI feature clusters similar search queries, surfaces trends, and shows which topics drive clicks. Query groups uses AI to cluster similar…
Automattic’s Legal Claims About SEO… Is This Real?
SEO plays a role in Automattic’s counterclaim against WP Engine. The legal document mentions search engine optimization six times and SEO once as part of counterclaims asserting that WP Engine…
Introducing Query groups in Search Console Insights | Google Search Central Blog | Google for Developers
Monday, October 27, 2025 We are excited to announce Query groups, a powerful Search Console Insights feature that groups similar search queries. One of the challenges when analyzing search performance…