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Google Launches Ads Advisor & Analytics Advisor Globally
Google is introducing two AI-powered tools built on Gemini: Ads Advisor in Google Ads and Analytics Advisor in Google Analytics. Availability starts in early December for English-language accounts globally. What’s…
Why Web Hosting Is A Critical Factor To Maximize SEO Results
Most SEO professionals obsess over content, links, and technical implementations. We track algorithm updates and audit on-page elements with precision. But there’s one factor that determines whether all that work…
43 B2B SEO Statistics for 2025
Get the week’s best marketing content If you’re looking for fresh numbers you can paste into a slide and defend in your budget/RFP meetings, this is the place for you.…
Google Launches Structured Data For Merchant Shipping Policies
Google Search now supports organization-level shipping policy markup, giving ecommerce websites a code-based way to surface delivery costs and transit times in Search and knowledge panels. When you add ShippingService…
More ways to share your shipping and returns policies with Google | Google Search Central Blog | Google for Developers
Wednesday, November 12, 2025 Shipping speed, cost, and return policies are critical factors for online shoppers. When customers have clear information on fulfillment, it builds trust and improves their shopping…
Report Links Original Research to Higher B2B ROI
TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel. The report…
Do I Need To Rethink My Content Strategy For LLMs?
For this week’s Ask An SEO, the question asked was: “Do I need to rethink my content strategy for LLMs and how do I get started with that?” To answer,…
Budget SEO For Capacity, Not Output
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and AI Mode kills it almost entirely. Image Credit: Kevin Indig…
Search Central Live is back in Zurich! | Google Search Central Blog | Google for Developers
Tuesday, November 11, 2025 We’re thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is a fantastic opportunity for SEO and digital marketing professionals to connect,…
AI Overviews Change Every 2 Days (But Never Change Their Mind)
Just how stable are AI Overviews? If you manage to get your brand mentioned or cited in them, can you take the rest of the month off? Or do you…
Google Is Not Diminishing The Use Of Structured Data In 2026
A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the use of structured data, causing them to ask if it’s…
13 Things That Changed, 4 Things That Stayed The Same
AI assistants like ChatGPT, Gemini, and Perplexity have become the new places people turn to for answers—handling millions of prompts every day. Even Google now uses AI to generate summaries…
Automattic Disputes Use Of Word “Automatic” For WordPress Product
Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin Geary, asking him to rebrand his WordPress CSS framework, which…
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That could be in the form of reports getting routine, dashboards…
How To Cultivate Brand Mentions For Higher AI Search Rankings
Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity to the forefront. The following ideas should assist in forming…
Google AI Overviews Appear On 21% Of Searches: New Data
Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across 86 keyword characteristics. Here’s a concise look at the patterns…
Meta Projected $16B From Scam Ads, Internal Docs Show
Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices. Internal documents obtained by Reuters estimate that around 10% of…
The John Lewis Christmas Winning Formula Returns
It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual – and with it, the annual debate over whether the retailer…
What Triggers AI Overviews? 86 Factors and 146 Million SERPs Analyzed
What triggers an AI Overview? What types of queries are most likely to generate an AIO, and which are relatively safe? Can we predict where AIOs will appear, and even…
Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year. Campaigns launch at the last minute, budgets aren’t ready, and tracking issues surface…
A Step By Step Guide For Growing AI Engine Engagement
This post was sponsored by TAC Marketing. The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search,…
Was It Better Then Or Now?
Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today,…
Google’s Preferred Sources Tool Is Jammed With Spam
Google’s Preferred Sources tool is meant to let fans of certain websites tell Google they want to see more of their favorite sites in the Top News feature. However, Google…
A Playbook For Technology Leaders
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes. People no longer look for pages. They look for solutions,…
Google Warns Against Relying On SEO Audit Tool Scores
Google warned against relying on tool-generated scores for technical SEO audits. Search Relations team member Martin Splitt outlined a three-step framework in a Search Central Lightning Talk that emphasizes site-specific…
Google Performance Max Adds Waze Ads And Channel Reporting
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available…
Google Finance Gets AI Deep Search & Prediction Market Data
Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into…
Where SEO Meets AI Retrieval
Search isn’t ending. It’s evolving. Across the industry, the systems powering discovery are diverging. Traditional search runs on algorithms designed to crawl, index, and rank the web. AI-driven systems like…
What You Missed (and Why It Matters)
Last year’s Ahrefs Evolve was about surviving Google’s updates. This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back…
OpenAI’s Sam Altman Raises Possibility Of Ads On ChatGPT
OpenAI’s CEO Sam Altman sat for an interview where he explained that his vision for the future of ChatGPT is as a trusted assistant that’s user-aligned, saying that booking hotels…