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How to Get on the First Page of Google in 2023
If you rank on page two of Google or beyond, you’re practically invisible. In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody…
Slower Search Growth, YouTube Downturn
Alphabet, Google’s parent company, recently released its financial earnings report for the first quarter of 2023. The company announced a revenue of $69.8 billion, a 3% increase compared to the…
ChatGPT Adds Options To Disable Chat History & Export Data
OpenAI, the artificial intelligence (AI) research organization behind the popular language model ChatGPT, has announced a new set of features to give users more control over their data and enhance…
Showing Up in Search: Why You Need On-Page, Off-Page and Technical SEO
Everybody wants to appear on the first page of the search engine. However, search engines only rank the best of the best content on the first page. So, if you…
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete)
A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading…
Embracing AI Skills Amidst Job Market Turbulence
With the rapid pace of artificial intelligence (AI) news, it’s no surprise that six in ten Americans believe AI will significantly impact the labor force. According to a report published…
Our Online Reputation Management Playbook
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Online reputation management can be daunting – but…
The Complete List (44 Advanced Operators)
Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused. For example, the site: operator restricts…
ProRankTracker Adds A New SERP-Checking Tool: Insta-Check
Analyze Single SERP Rankings To Discover New SEO Potential This credit-based, pay-as-you-go solution enables you to manually check the rankings for a single URL or the top 10, 30, or…
Mining for Content Ideas – Next Level
Not to state the obvious, but as marketers, part of our job is to create content. Whether it’s in the form of blog posts, landing pages, social media posts, emails,…
10 Content Marketing Trends To Watch In 2023
Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence,…
Google Updates Googlebot Verification Documentation
Google updated their Search Central Documentation to on verifying Googlebot, adding documentation about user-triggered bot visits, information that was missing from previous Googlebot documentation, which has created confusion for many…
Google’s Environmental Crisis Alerts: Earth Day Spotlight
On Earth Day, we not only think about climate change and natural disasters affecting our world but also recognize technologies that assist in keeping us safe when they occur. An…
Making A Difference One Search At A Time
With growing environmental and social issues, people are looking for ways to help create a greener future. A straightforward approach to contribute is by using environmentally-conscious search engines that aid…
Steps You Need To Take Now [Podcast]
Maximizing Trust in Marketing: Prioritizing Privacy Privacy laws and best practices are ever-evolving, just like everything else in marketing. How do you ensure your organization is compliant and keep your…
Key Management Leader At Yoast SEO Steps Down
Former co-owner of Yoast, Marieke van de Rakt, followed her husband, Joost de Valk, in stepping away from the popular Yoast WordPress SEO Plugin company. The move ushers in a…
Bing Chat Introduces LaTeX Support & Improves News Grounding
Microsoft has announced several updates to its AI-powered chatbot, Bing Chat, improving its ability to handle complex mathematical expressions. Additionally, Microsoft is enhancing the Bing Chat user experience in several…
Google vs. AI — Whiteboard Friday
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Large Language Models have taken the world by…
Reddit Follows Twitter’s Lead, Announces Paid Access To Data API
Reddit announced this week updated terms for developer tools and services, paid access to the Reddit Data API, and more native moderation tools. While the Reddit blog explained the changes…
Google Bard Adds Coding Capabilities
Google’s experimental chatbot, Bard, is getting updated with programming and software development capabilities, following numerous user requests for such features. Bard, an AI-driven platform allowing users to collaborate with generative…
5 Alternatives To AmazonSmile For Integrated Charity Donations
AmazonSmile has been sunset by Amazon, leaving a gap for non-profits that could collect donations from Amazon shoppers without charge. Non-profit leaders are now looking for new platforms and venues…
Top Channels & Trends To Grow Your Brand
The economic impact of the pandemic is still a significant factor in most marketing budgets. And today’s competition for marketing dollars and space is fiercer than ever. So what innovative,…
Why Social Signals Matter for SEO (It’s Not a Ranking Factor)
Social signals are all the engagement metrics (e.g., the number of likes, shares, or comments) your content gets on social media. They generally reflect how visible and engaging your content…
5 Actionable Ways To Improve The ROI Of Your SEO Strategy
Search engine algorithms and rules are constantly changing – how can you keep your SEO strategy performing ahead of your competitors? How can you boost organic search results and increase…
7 Reasons Why Content Needs Amazing Images, Videos & Visuals
Humans are visual-oriented beings. We use five critical senses daily to solve problems and get through our daily lives, each of which helps humans significantly. But vision is responsible for…
Google Announces Internal Shakeup To Create Google DeepMind
Google and DeepMind announced the creation of a new group called Google DeepMind that will combine the infrastructure and research of two units within Alphabet in order to achieve faster…
Google Introduces New Crawler To Optimize Googlebot’s Performance
Google has recently introduced a new web crawler called “GoogleOther,” designed to alleviate strain on Googlebot, its primary search index crawler. The addition of this new crawler will ultimately help…
Google Bard’s Latest Update Boosts Creativity With More Drafts
To provide users a more diverse and creative experience, Google has released a new update for its artificial intelligence chatbot, Bard. The update aims to expand the variety of drafts…
Are ChatGPT, Bard and Dolly 2.0 Trained On Pirated Content?
Large Language Models (LLMs) like ChatGPT, Bard and even open source versions are trained on public Internet content. But there are also indications that popular AIs might also be trained…
How to Promote SEO For Company Growth
For SEO to be truly effective it needs to have impact across the breadth of a business. From product, to design, to engineering, to customer services – SEO can and…