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Google On Fixing Discovered Currently Not Indexed
Google’s John Mueller answered whether removing pages from a large site helps to solve the problem of pages that are discovered by Google but not crawled. John offered general insights…
Anthropic Launches Claude 2 With 100k Context Windows, File Uploads
Anthropic launched a significant upgrade to its conversational AI assistant, Claude 2, with 100k context windows. The new Claude-2-100k model provides improved performance, longer responses, and expanded access through a…
How To Create A B2B Content Strategy For YouTube [Podcast]
Unlocking B2B Visibility: Mastering YouTube’s Potential YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder…
The Single Most Important Guide to AI Content Generation
Are you looking to step up your content creation game with artificial intelligence (AI)? We get it. The Content Marketing Institute reports that 61% of marketers are increasing their investment…
8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs
Microsoft Advertising made several announcements in the past month about advertising capabilities for July 2023. These updates span from unveiling Predictive Targeting, an AI-based tool for increasing ad conversions, to…
What You Need For The Big Pitch To Enterprise Companies
With the economic downturn and the possibility of a recession looming, the need to secure new business is becoming increasingly essential. Remembering these points when entering the boardroom could be…
Google News Indexing Disruption Causes Decrease In Traffic For Content Publishers
Google is investigating a service disruption affecting Google News indexing, according to the Google Search Status Dashboard. There’s an ongoing issue with indexing in Google News that’s affecting all sites.…
Google Recommends Noindex For Syndicated News Content
Are you concerned about syndicated content outranking your news content? Google reinforced its long-standing recommendation that publishers require syndication partners to noindex syndicated news content. The Twitter discussion began with…
Google SGE: Early Local Search Data
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If the local version of Google’s Search Generative…
Google Calls For Public Discussion On AI Use Of Web Content
Google announced today that it’s initiating a public discussion on developing new protocols and guidelines for how AI systems access and use content from websites. In a blog post, Google…
10 Great Google Analytics Alternatives
Are you looking for an alternative (or addition) to Google Analytics? Do you have concerns over privacy? Are you looking for something simpler? Do you just like trying new tools?…
Using Chrome DevTools To Diagnose Site Issues In An Audit
Chrome DevTools is a free tool built into the Chrome browser. Its many features help you audit elements on your website in real time. Chrome DevTools is a powerful toolbox…
The Story of Blocking 2 High-Ranking Pages With Robots.txt
I blocked two of our ranking pages using robots.txt. We lost a position here or there and all of the featured snippets for the pages. I expected a lot more…
How SEOs and Developers Can Work Better Together
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is part one of a three-part series…
43 Best Subreddits For Marketing Professionals
Reddit is a social network comprised of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest. Reddit has…
Why OpenAI Expansion Of GPT-4 API Means Apps Will Become More Powerful
OpenAI announced expansion of availability of GPT-4 to all paying API users and the deprecation of older embeddings models. This change provides developers the ability to create even more powerful…
Code Interpreter Available For All ChatGPT Plus Users
OpenAI announced on Twitter that all ChatGPT Plus users will have access to Code Interpreter. Code Interpreter will be available to all ChatGPT Plus users over the next week. It…
On-Page vs Off-Page SEO: Know the Difference
In today’s digital landscape, having a solid understanding of search engine optimization (SEO) is essential for any website owner or digital marketer. SEO serves as the backbone of online visibility…
Google Clarifies Value-Based Bidding In Week-Long Social Series
Last week, Google Ads Liason answered common questions and misconceptions about value-based bidding. Ginny Marvin took to LinkedIn and Twitter platforms for a week-long series of posts explaining the ins…
Meta Begins Blocking Content From Canadian News Publishers
Major search and social platforms are playing hardball in response to Canada’s Online News Act. In a show of force, Meta, Facebook and Instagram’s parent company, locked Canadian users out…
How To Use ChatGPT To Be More Productive & Creative
ChatGPT can be a powerful creative tool when employed in the right way. Case in point: I asked ChatGPT to write an introduction for this article. Here’s what it gave…
How to Build a Full-Funnel Marketing Strategy (w/ Example)
Strategies involving full-funnel marketing and omnichannel marketing can be confusing. Many articles on the topic discuss complex KPIs and goal tracking. This guide keeps it simple. Rather than giving you…
Google Predicts £400 Billion Economic Boost From AI In UK
A new report commissioned by Google estimates that artificial intelligence technologies could add over £400 billion to the UK economy by 2030. The report, compiled by the consultancy Public First,…
Microsoft Launches Free AI Training With Professional Certificate
Microsoft and LinkedIn are taking steps to address the growing demand for AI skills in the workforce. Available through LinkedIn Learning, Microsoft is launching the AI Skills Initiative to provide…
20 Years of SEO & Search Engine Journal [Podcast]
The Journey from SEJ’s Infancy to Present Day It’s our 20th Anniversary! In this special commemorative episode, take an exhilarating ride back to some of the earliest SEO and search…
The New Instagram App Raising Privacy Concerns Launches Early
Threads, an Instagram app for text-based messaging, expected to launch on the App Store on July 6, will now go live in a few hours, according to the official website…
15 Ways To Create High-Quality Contextual Backlinks That Actually Work in 2023
Imagine having a flood of targeted traffic flowing to your website, propelling your brand to new heights. Every business owner and blogger dreams of achieving that level of online success.…
How To Boost Revenue & Optimize For Offline Sales
Looking for ways to scale your Google Ads account and advance your strategy? Are you optimizing for offline actions, too, like calls and sales? On June 21, I moderated a…
How to Combat SERP Volatility
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Have you ever lost keyword rankings and felt…
Generative AI Integration SERPs And PPC Advertisers
There’s a major shift underway in search engine results pages (SERPs), with generative AI being used by both Google and Microsoft to offer searchers a new way to find the…